ABOUT US
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. That year the company pioneered the category of Ad Network Optimization to solve the problem of monetizing unsold ad space. In 2009 the company introduced REVV for Publishers™ -- the market’s first Yield Management Optimization platform engineered to accelerate revenue for premium Web publishers, driven by yield management, channel management, data intelligence and brand protection technologies.
Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium customers publishers like NBC Universal, Gannett, CareerBuilder, Washington Post/Newsweek Interactive; optimizing more than 45 billion ads each month (over 400 billion total ads to date) and reaching 500 million unique Internet users. the Rubicon Project’s has quickly become one of the largest sources of premium ad inventory online. Ranked number 2 in reach across the Internet by Quantcast, the Rubicon Project also helps ad networks and sales channel resellers around the world gain access to precise audience-segmented inventory, at broad scale. The combination of demand optimization and SmartMatch™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.
OUR FOUNDERS
the Rubicon Project was started by a team of successful entrepreneurs, all of whom have been pioneers in the advertising technology space. After identifying the enormous opportunity to address the problems faced by premium Web publishers, CEO & Founder Frank Addante got together with the original team that built L90/adMonitor (Craig Roah, Julie Mattern and Duc Chau), a S.W.A.T. team of successful entrepreneurs and Internet advertising experts, and together they started the Rubicon Project. Their mission was to change the face of Internet advertising forever - and to build an amazing company along the way.
OUR PHILOSOPHY
It's simple. Our goal is to build and grow a truly unique company. From the people we hire, our company culture, the products we build, the way we partner with our customers, to the way we reward our employees, we aim to make the Rubicon Project a place people are excited to come to everyday.
