I’ve talked to a lot of publishers the last 3 weeks.
…and there have been some reoccurring themes to most of my phone calls. I thought I would try to summarize much of what I have heard and try to generate a larger discussion around them.
1. Publishers are really savvy. Despite a serious lack of technology solutions for them, publishers have rigged together all sorts of homegrown ways to manage (and maybe even optimize) their ad networks. That said, there are also quite a few publishers out there who haven’t had the time to deal with it (too busy running their site/business) and are leaving some serious money on the table.
Read more…
the Rubicon Project's Blog documents the fun we have and lessons
we're learning from
