Last night we went out to a company dinner, and it was just amazing to look around and see so many faces, new and old. Since starting with the company in October, we’ve been going at light speed, and Tuesday night I just had a “Wow!” moment. Culture is so important to us here, and I was so happy to see that there was just so much positive energy and enthusiasm, as we’ve doubled in size and been under tons of pressure over the past couple weeks.
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Five black Rubicon Project-branded Suburbans later, most of the RP team has arrived in San Francisco for ad:tech! I know what you’re thinking. our whole team? Is it 1998? No.we we have all been working super-hard lately (you may have noticed we, um, launched two new products, entered public beta, pubDate an ad space certification program, released a 21 page marketing report based on our Q1 data, just to name a few) and caravaning up here was a great opportunity to get some team bonding in (and who doesn’t love cheesy road trip games?)
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Greetings everyone! I’m Frank Addante, CEO and one of the founders of the Rubicon Project. Today is a very big day for us. Our whole team is excited to finally unveil a number of things we’ve been working diligently on the past three months. But first, I have to tell you, I am incredibly proud of what this team has accomplished in such a short period of time. For example, our engineering team has, literally, been working around the clock for weeks now. And even though we all could use a long nap the atmosphere around the office has continued to be energized — even at 4am after multiple rounds of all-nighters. The commitment to building a world-class product is unshakeable.
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Thursday night, the Rubicon Project was an event sponsor for TechCrunch/PopSugar’s “Geek Goes Chic” event at the Vanguard in Hollywood. About fifteen of us attended, and we had such a great time speaking with people at our booth and telling them about the Rubicon Project. Since I spend most of time here at Rubicon behind the scenes, I found it particularly interesting to speak to website owners about some of the challenges they are currently facing.I talked to publishers who were in the process of testing different ad networks and feeling frustrated and overwhelmed by the process. I talked to new website owners who were planning to start putting ads on their sites,and just didn’t know where to begin.
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Since launching our private Beta program in early October, we’ve been working furiously to continue to innovate and improve our service for our publishers and ad network partners. Through lots of emails, forum posts, phone calls and meetings, you’ve told us where we excel, where you think we should continue to focus and what else you’d like to see. Needless to say, 10 billion ads, 60+ ad networks, and a lot of R&D dollars later, we’ve learned a lot and are ready to unveil some new things. Some went live today, others you’ll learn about next week while we’re in San Francisco for ad:tech. And now, on with the news.
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