Last week our CEO, Frank Addante, presented at Digiday’s Digital Publishing Summit in Dear Valley, Utah. The presentation, titled “Realizing the True Value of Digital Experiences” was focused on elevating the conversation among the advertising ecosystem and encourage everyone to start thinking in a new way. He proposed to the room that we should all start working together instead of against each other to capture a larger percentage of the $200B waiting to be claimed by the industry.
Posted below is Frank’s presentation, along with the key highlights. You can read Frank’s full post blog post, including his advise on working with competitors, on his Founder’s blog.
We encourage everyone to get involved in the conversation around realizing the value of the true digital experience. You can participate on twitter by following Rubicon (@RubiconProject) or Frank (@FrankAddante).