Partners, Partners, Partners:
Ad Tech is a great chance for our network team to get out and meet with some of our partners. Our booth was jam packed both days with networks like:
-         Revenue Science, who has increased their reach with access to our more than 250 million monthly uniques across Rubicon’s content verticals.
-         Oridian, who has targeted international Rubicon Certified Inventory across Europe coming from premium US websites.
-         Lucid Media, who used Rubicon’s audience extension to maximize delivery of their campaigns.

And the good news, we want more. With over 17 billion impressions optimized monthly by the Rubicon Project, we welcome new partners to join us and see how Rubicon Certified Inventory can enhance the delivery and performance of your campaigns. Interested in getting started?  Shoot our ad network team an email at networks@rubiconproject.com.

World Meet Helix:
After a solid night out on the town for the first night of AdTech the team was back in action for day two. Among top highlights was being selected as one of the most noteworthy newsmakers at the show and participating in the official AdTech press conference.  Although we also introduced our Q3 Market Report which we’ve received incredible feedback and attention from, we decided to focus on introducing Helix, the Rubicon Project’s machine intelligent solution to ad quality.

Helix is the product of some late nights and creative thinking from our engineering team. Working 24-7 scouring the internet in search of the bad ads that plague some of the web’s premier properties, Helix digests those ads and learns who they are and where they came from. Bottom line, it is the first line of defense for our publishers ensuring that ONLY quality campaigns appear on their websites.   Bad ads beware because Helix is on the loose.

Publishers interested in learning more about Helix should contact our stellar publisher team at: publishers@rubiconproject.com.  Look for more wrap-up posts from AdTech in coming days.

   Tags: Ad networks, Company news, Fun      > Add Comment

While prepping for Ad Tech New York I took time to reflect on where we are now as a company in relation to AdTech San Francisco. It’s been six months since we loaded our entire company of 40 people in SUVs and headed north to launch our new product and give the industry it’s first up-close-and-personal Rubicon Project team experience. Since then we have:

Optimized more than 67 billion impressions across the US, Europe, Asia, and Latin America.

Integrated with 307 Ad Networks specializing in behavioral, contextual, international, and vertical targeting.

Built relationships with 1,300 publisher accounts and are currently optimizing 4 out of the 5 top news properties in the US.

Expanded our motivated team of industry experts to 65 stellar athletes with experience from places like Yahoo, eHarmony and Experian Interactive.

… and we’re just getting started. The team is headed to New York to meet with partners, customers and announce some big developments for our large and premium publisher customers (like Gannett, Salon.com, Break.com, to name a few.) We’ll also be sharing our Q3 Market Report, available for download tomorrow.

Come say hello to the team at booth #1109 and stay tuned. All aboard.

   Tags: Company news, Product updates      > Add Comment

As many of you already know we’re all about making videos at the Rubicon Project. We like to nurture our fierce creative streak as a company.

Last fall our CEO, Frank Addante, was invited to attend The Lobby, an invite-only affair in Hawaii (I know, life is hard for him.) Part of attending was to make a video introducing himself and his background. We enlisted the help of friends and pro film-makers, Ryan Byrne and Wayland Boyd of Dead Horse Productions to create this excellent short that showcases Frank’s extensive experience all the while poking fun of LA stereotypes. (Ryan and Wayland were also responsible for our Golden Eggs video that was unveiled at AdTech San Francisco.)

Now, here we are almost a year later: company launched; 8 employees to almost 60; 21 million in funding; more than 1,300 customers; 250+ ad network partners; and over 50 BILLION ads served. As they say, you’ve we’ve come a long way baby. So, with all that growth and development since the last Lobby video, what can we possibly do to top it? You’ll have to wait and see but it’s going to be good…

Here’s a sneak peek to whet your appetite.

   Tags: Fun      > Add Comment

No one can ever accuse the Rubicon Project of being ordinary. As we like to say to our new employees, welcome to the jungle.

We’re a company that strives to stand out, be different, and are straight up about everything we do. We’re not a group that’s just working for the weekend or one that cracks under pressure. We work hard every day to build our business and just can’t get enough when it comes to making our customers happy.

We decided to have a little fun around the office and have an 80’s day that’s burning down the house with a lot of laughter and flashbacks to those good ole’ days. I’m a bit too shy to get decked out but did capture some of those outfits that take my breath away. Later tonight we’ll be following our special day with a radical Rubicon Project 80’s happy hour so everyone can bust a move.

Got a favorite 80’s movie, song or memory? Share it with us because, you know, it takes two to make a thing go right…

From all of us at the Rubicon Project, everybody have fun tonight, everybody wang chung tonight.

See our Flickr stream for more.

   Tags: Fun      > Add Comment

Since the release of our Q1 Online Advertising Market Report we have gained more knowledge and observed even more dynamic changes in the Ad Network Landscape. All this while further developing our unique perspective on the market. As of September 22, 2008 we have optimized more than 49 billion ads across 1,240 websites and 264 ad networks, gathering billions of pieces of market data along the way. The market response to our initial online advertising market report, which was downloaded nearly 2,000 times, has only affirmed our belief that a more educated market is a stronger one.

Among the key trends presented in the Q2 report:

• Despite perception painted in the news, Ad Networks grew in Q2
• Publishers & Networks dysfunctional relationships is getting in the way of business
• Channel conflict among top publisher concerns
• Big media starts making big moves
• International traffic opportunities gets a little more of the spotligh

Download the Q2 report for free, here.

   Tags: Ad networks, Company news      > Add Comment