Partners, Partners, Partners:
Ad Tech is a great chance for our network team to get out and meet with some of our partners. Our booth was jam packed both days with networks like:
-         Revenue Science, who has increased their reach with access to our more than 250 million monthly uniques across Rubicon’s content verticals.
-         Oridian, who has targeted international Rubicon Certified Inventory across Europe coming from premium US websites.
-         Lucid Media, who used Rubicon’s audience extension to maximize delivery of their campaigns.

And the good news, we want more. With over 17 billion impressions optimized monthly by the Rubicon Project, we welcome new partners to join us and see how Rubicon Certified Inventory can enhance the delivery and performance of your campaigns. Interested in getting started?  Shoot our ad network team an email at networks@rubiconproject.com.

World Meet Helix:
After a solid night out on the town for the first night of AdTech the team was back in action for day two. Among top highlights was being selected as one of the most noteworthy newsmakers at the show and participating in the official AdTech press conference.  Although we also introduced our Q3 Market Report which we’ve received incredible feedback and attention from, we decided to focus on introducing Helix, the Rubicon Project’s machine intelligent solution to ad quality.

Helix is the product of some late nights and creative thinking from our engineering team. Working 24-7 scouring the internet in search of the bad ads that plague some of the web’s premier properties, Helix digests those ads and learns who they are and where they came from. Bottom line, it is the first line of defense for our publishers ensuring that ONLY quality campaigns appear on their websites.   Bad ads beware because Helix is on the loose.

Publishers interested in learning more about Helix should contact our stellar publisher team at: publishers@rubiconproject.com.  Look for more wrap-up posts from AdTech in coming days.

Tags: Ad networks, Company news, Fun by rdranginis       > No Comments

While prepping for Ad Tech New York I took time to reflect on where we are now as a company in relation to AdTech San Francisco. It’s been six months since we loaded our entire company of 40 people in SUVs and headed north to launch our new product and give the industry it’s first up-close-and-personal Rubicon Project team experience. Since then we have:

Optimized more than 67 billion impressions across the US, Europe, Asia, and Latin America.

Integrated with 307 Ad Networks specializing in behavioral, contextual, international, and vertical targeting.

Built relationships with 1,300 publisher accounts and are currently optimizing 4 out of the 5 top news properties in the US.

Expanded our motivated team of industry experts to 65 stellar athletes with experience from places like Yahoo, eHarmony and Experian Interactive.

… and we’re just getting started. The team is headed to New York to meet with partners, customers and announce some big developments for our large and premium publisher customers (like Gannett, Salon.com, Break.com, to name a few.) We’ll also be sharing our Q3 Market Report, available for download tomorrow.

Come say hello to the team at booth #1109 and stay tuned. All aboard.

Tags: Company news, Product updates by rdranginis       > No Comments

Last night we went out to a company dinner, and it was just amazing to look around and see so many faces, new and old. Since starting with the company in October, we’ve been going at light speed, and Tuesday night I just had a “Wow!” moment. Culture is so important to us here, and I was so happy to see that there was just so much positive energy and enthusiasm, as we’ve doubled in size and been under tons of pressure over the past couple weeks.
Read more…

Tags: Company news by lbackman       > No Comments

Thursday night, the Rubicon Project was an event sponsor for TechCrunch/PopSugar’s “Geek Goes Chic” event at the Vanguard in Hollywood. About fifteen of us attended, and we had such a great time speaking with people at our booth and telling them about the Rubicon Project. Since I spend most of time here at Rubicon behind the scenes, I found it particularly interesting to speak to website owners about some of the challenges they are currently facing.I talked to publishers who were in the process of testing different ad networks and feeling frustrated and overwhelmed by the process. I talked to new website owners who were planning to start putting ads on their sites,and just didn’t know where to begin.
Read more…

Tags: Company news by lbackman       > No Comments