Initial Thoughts From AdTech NY
Partners, Partners, Partners:
Ad Tech is a great chance for our network team to get out and meet with some of our partners. Our booth was jam packed both days with networks like:
- Revenue Science, who has increased their reach with access to our more than 250 million monthly uniques across Rubicon’s content verticals.
- Oridian, who has targeted international Rubicon Certified Inventory across Europe coming from premium US websites.
- Lucid Media, who used Rubicon’s audience extension to maximize delivery of their campaigns.
And the good news, we want more. With over 17 billion impressions optimized monthly by the Rubicon Project, we welcome new partners to join us and see how Rubicon Certified Inventory can enhance the delivery and performance of your campaigns. Interested in getting started? Shoot our ad network team an email at networks@rubiconproject.com.
World Meet Helix:
After a solid night out on the town for the first night of AdTech the team was back in action for day two. Among top highlights was being selected as one of the most noteworthy newsmakers at the show and participating in the official AdTech press conference. Although we also introduced our Q3 Market Report which we’ve received incredible feedback and attention from, we decided to focus on introducing Helix, the Rubicon Project’s machine intelligent solution to ad quality.
Helix is the product of some late nights and creative thinking from our engineering team. Working 24-7 scouring the internet in search of the bad ads that plague some of the web’s premier properties, Helix digests those ads and learns who they are and where they came from. Bottom line, it is the first line of defense for our publishers ensuring that ONLY quality campaigns appear on their websites. Bad ads beware because Helix is on the loose.
Publishers interested in learning more about Helix should contact our stellar publisher team at: publishers@rubiconproject.com. Look for more wrap-up posts from AdTech in coming days.
the Rubicon Project's Blog documents the fun we have and lessons
we're learning from
