While prepping for Ad Tech New York I took time to reflect on where we are now as a company in relation to AdTech San Francisco. It’s been six months since we loaded our entire company of 40 people in SUVs and headed north to launch our new product and give the industry it’s first up-close-and-personal Rubicon Project team experience. Since then we have:

Optimized more than 67 billion impressions across the US, Europe, Asia, and Latin America.

Integrated with 307 Ad Networks specializing in behavioral, contextual, international, and vertical targeting.

Built relationships with 1,300 publisher accounts and are currently optimizing 4 out of the 5 top news properties in the US.

Expanded our motivated team of industry experts to 65 stellar athletes with experience from places like Yahoo, eHarmony and Experian Interactive.

… and we’re just getting started. The team is headed to New York to meet with partners, customers and announce some big developments for our large and premium publisher customers (like Gannett, Salon.com, Break.com, to name a few.) We’ll also be sharing our Q3 Market Report, available for download tomorrow.

Come say hello to the team at booth #1109 and stay tuned. All aboard.

Tags: Company news, Product updates by rdranginis       > No Comments

Since the release of our Q1 Online Advertising Market Report we have gained more knowledge and observed even more dynamic changes in the Ad Network Landscape. All this while further developing our unique perspective on the market. As of September 22, 2008 we have optimized more than 49 billion ads across 1,240 websites and 264 ad networks, gathering billions of pieces of market data along the way. The market response to our initial online advertising market report, which was downloaded nearly 2,000 times, has only affirmed our belief that a more educated market is a stronger one.

Among the key trends presented in the Q2 report:

• Despite perception painted in the news, Ad Networks grew in Q2
• Publishers & Networks dysfunctional relationships is getting in the way of business
• Channel conflict among top publisher concerns
• Big media starts making big moves
• International traffic opportunities gets a little more of the spotligh

Download the Q2 report for free, here.

Tags: Ad networks, Company news by njordan       > No Comments