CERTIFIED AD SPACE PROGRAM

SAFETY • ACCURACY • TRUST

The Certified Ad Space™ program is an independent verification program created by the Rubicon Project to ensure safety and accuracy for ad networks (and your advertisers) when placing ads on websites.
AD NETWORKS Reach a broader range of sites, content and audience with safety and quality assurance. Contact us to learn more.
ADVERTISERS Ask your preferred ad network partners for Certified Ad Space™ to get the assurance that your campaigns will reach their intended audience.
WEBSITES Give your ad space greater visibility — and greater value — by joining the Certified Ad Space™ Program. Available exclusively when you use our Ad Network Optimizer > Sign-up

AD SPACE CERTIFICATION - 21 POINT CHECKLIST:

Certified Content & Audience
Each website is carefully screened, rated and classified using technology and human verification. We perform a technological analysis and data matching technique on every ad impression to verify source (e.g. geography). Our verification generates ratings and classifications for:

  • Safety Rating (e.g. Fail-Safe = G, Clean = PG, Edgy = R, No Adult)
  • Quality Rating
  • User Generated Content Rating (e.g. moderated, un-moderated)
  • Channel Classification
  • Language Classification
  • Site Type Classification (e.g. blog, portal, e-commerce, UGC)
  • Demography Verification (e.g. age, gender, ethnicity)
  • Geography Verification (e.g. country, state, DMA/city)
  • IAB Standard Ad Sizes Verification

Certified Placement & Targeting
Certified websites implement universal Rubicon Project ad tags. Universal tags eliminate the need for websites to traffic individual ad network tags, therefore protecting ad networks from any manual trafficking errors, technology targeting inconsistencies or limitations from websites. The Rubicon Project placement engine matches, targets and translates ad network tags to universal website tags ensuring proper placement by:

  • Size
  • Channel
  • Language
  • Geography
  • Demography
  • Frequency
  • Format (e.g. text, display)
  • Tag Format (e.g. IFrame, JavaScript)

Certified Tracking & Reporting
Universal tags direct every impression through the Rubicon System before being redirected to ad networks. Along the way, impressions and payments are verified by the Rubicon Project to help resolve discrepancies and to ensure ad networks’ advertisers are reaching their intended audience and getting what they pay for. Detailed checks are performed for:

  • Impression Counts
  • Unique Visit Counts
  • Payments
  • Reconciliations (e.g. fraud adjustments)
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