Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.
Curious about the shift to server side header bidding? Considering a switch, but wondering about the real impact on your revenue? Have questions about page performance and the user experience? Join Rubicon Project […]
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.