Insights

October 12, 2017
How Spotify grew revenue by 30%
By partnering with Rubicon Project, Spotify saw incredible growth in programmatic audio trades in Australia and New Zealand
October 3, 2017
Protect your premium inventory with Ads.txt
Ads.txt will help prevent bad actors from counterfeiting, and profiting from, your inventory
May 22, 2017
Rubicon Project CEO: ‘Open source will be the gold standard’
The Drum caught up with Rubicon Project chief executive Michael Barrett to gauge his priorities for his first three months in office.
May 9, 2017
British Telecom Taps Rubicon Project To Manage Digital Ads
Ad tech platform Rubicon Project will work with British Telecommunications (BT) to expand its digital advertising offerings to thousands of potential advertising partners.
April 25, 2017
Programmatic comes to digital jukeboxes
Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad.
March 29, 2017
Adshel To Automate OOH Ad Workflow In Australia Through New Partnership
In an APAC first, Adshel has moved to automate the workflow for the buying and selling of out-of-home (OOH) advertising through a strategic partnership with Rubicon Project.
March 24, 2017
Rubicon Project CEO Michael Barrett: ‘We are not for sale’
Ad tech firm Rubicon Project has been in the media spotlight over the past few months.
March 15, 2017
Rubicon Project Appoints Michael Barrett as CEO
Advertising technology company Rubicon Project has appointed online ad veteran Michael Barrett as chief executive
February 27, 2017
Rubicon Project Names CFO, VP Product Management
Ad-tech firm Rubicon Project on Monday announced that David Day will be its CFO, and Khoi Nguyen was named vice president, product management for video, a newly created role.
February 23, 2017
Rubicon Project names David Day chief financial officer
Rubicon project names David Day chief financial officer
February 16, 2017
SoundCloud Is Expanding Programmatic Advertising on a Global Level–It’s working with Rubicon Project for real-time audio and video inventory
SoundCloud announced it’s partnering with Rubicon Project to make the music streaming service’s global video and audio ads inventories available for the first time in an automated fashion.
February 6, 2017
Rubicon Project & Integral Ad Science Ink Viewability Deal to Assure Advertisers Over Independent Measurement
Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.
January 30, 2017
Rubicon Project, Tapad Partner To Expand Cross-Device Options
Rubicon Project and Tapad on Monday announced a partnership offering a “unified, cross-device campaign delivery solution” within a programmatic marketplace.
January 12, 2017
Moving forward by backing off
Learn more about back pressure’s crucial role in the nRoute performance
December 12, 2016
High impact formats deliver awesome results for Adverline
Here's how Adverline differentiated its advertising offering in a highly competitive French market
December 9, 2016
Programmatic, Proven
As the marketing media plan quickly evolves, new research from Rubicon Project finds you could be leaving money on the table by not investing in programmatic.
November 17, 2016
Load balancers? We don’t need no load balancers! (Part 1)
Let's find a better way to balance the traffic across our entire advertising ecosystem
November 2, 2016
SSHB Roundtable
Curious about the shift to server side header bidding? Considering a switch, but wondering about the real impact on your revenue? Have questions about page performance and the user experience? Join Rubicon Project […]
October 19, 2016
Confessions of an adtech product manager
nToggle CEO shares the story of how his traffic shaping company got its start
September 26, 2016
Product management best practices
Product manager, Young Blom, reflects on the successful launch of AutoToggle to help buyers achieve maximum impact from their traffic shaping needs
September 12, 2016
Essential steps to maximise mobile web revenues
Take full advantage of one of the fastest growing sectors in advertising right now
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
August 30, 2016
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world.
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
June 6, 2016
Amnet leaves a lasting impression
By partnering with Rubicon Project, Amnet used its Guaranteed Orders platform to leave a lasting impression on every site visitor
May 18, 2016
Intelligent allocation is one way header bidding puts you in control
Scarcity, flexibility, and available control are what makes the header bidder the tool of the future
May 13, 2016
Television advertising gets automated
How will the video display in our taxi cabs, bars, elevators, and homes to take advantage of automated advertising methods?
May 13, 2016
What devices can tell us about consumer intent
As mobile now accounts for more than half of all digital ad spending, here are the growing opportunities you should jump on!
May 4, 2016
WhiteOps takes on cyber criminals, programmatically
Wasting money on advertising that only bots see? WhiteOps works with Rubicon Project to disrupt cyber criminal profit centers
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
April 25, 2016
Brands must automate mobile native advertising
Everything you need to know about automating mobile native advertising before you get up and running with this promising format
April 21, 2016
The future of automated advertising
Advertising automation makes headlines during Advertising Week Europe 2016
April 11, 2016
Understanding ad serving means going back to the basics
Take a journey with us acorss the evolution of ad servers and see why header bidding is here to stay
April 11, 2016
The six buckets of growth for startups
Advertising automation makes headlines during Advertising Week Europe 2016
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
March 3, 2016
SDN comes of age within adtech
Taking a page out of high-frequency trading, the modern SDN is dynamic, adaptable and manageable
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
February 21, 2016
2016 global mobile report: Shaping the mobile future
We ask top publishers and mobile app developers about the latest trends in Rubicon Project’s Fourth Annual Global Mobile Advertising Survey
December 21, 2015
The best option for documenting APIs
The good, the bad and the ugly about our API documentation provider, Swagger
December 16, 2015
An interview with Wego on seller cooperatives
Wego shares their insights on the importance of mobile, native advertising, and automated guaranteed
December 16, 2015
Wego discovers how to make business more efficient
Dealing with buyers manually causes your business to lose money. Here are the solutions!
November 16, 2015
Seller’s guide to success with automation
A seller's guide to success with automation by leveraging first party data and increaase operational efficiency
November 13, 2015
The playbook to buying premium media
This playbook will help you achieve any goals your marketing team might have and give you complete confidence when you execute buys on the Rubicon Project Orders platform.
November 12, 2015
Simplifying the war room for the holiday season
The adtech war room gets a makeover to ensure a flawless delivery of revenue during the busy holiday season
October 29, 2015
An interview with Ziff Davis on automated advertising
Here's what one of the leaders in tech, Ziff Davis, has to say about automated advertising
October 28, 2015
Ziff Davis integrates its automated and direct sales teams
See how Ziff Davis was able to increase their revenue 4X through automation
October 19, 2015
Update your yield settings for the yuletide
Anytime is a good time to update your yield settings! In preparation for the busy holiday season it’s especially important to update your business rules to maximize revenue
October 16, 2015
How Monster.com raised its digital advertising game
Learn how Rubicon Project helped Monster.com maximize their programmatic offerings
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
September 16, 2015
Reaching critical mass with publisher cooperatives
This infographic depicts the biggest successes so far in the emerging world of publisher co-operatives
September 2, 2015
The RFP in a programmatic world: evolve or exterminate?
As advertising automation continues to accelerate, is it finally time to kill a process that is stuck in the past?
August 25, 2015
Your career is an open field
CEO of DataXu, Mike Baker, shares ten things he's learned while cultivating his career
August 5, 2015
Intermarkets offers outstream premium video inventory
See how HeadlinePolitics, The Political Insider and TellMeNow created premium video inventory to capture more ad dollars.
July 31, 2015
Advertising automation: Your media buying compass
Part of the 74 percentile who lag behind in automation? Join the 26 percentile with these tips from those who succeeded
July 25, 2015
How Business Insider grew their bottom line
By partnering with Rubicon Project, Business Insider was able to find new advertising opportunities for its business news site.
July 16, 2015
Immediate Media sees huge growth from automation
By focusing on on yield management, demand generation and leveraging 1st party data, Immediate Media saw growth of revenue more than 300%
July 16, 2015
An interview with Immediate Media
We sit down with the Director of Digital Revenue & Operations at Immediate Media to find out how they achieved phenomenal growth in its programmatic business
July 8, 2015
From basecamp to the summit
The former head of PayPal Boston shares his tips on jumpstarting a career
July 6, 2015
Legacy.com leverages unified auctions to increase operational efficiency
How to use unified auctions to decrease inefficiencies and prioritize strategic work
July 6, 2015
Today is day one
Kayak's former co-founder and CTO opens up to the nToggle group about everything from how to vet candidates to the seven day rule
June 22, 2015
Solving the open source problem for nToggle
Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem
June 18, 2015
For digital advertisers, “premium” means more than quality content
The VP of Sales at Intermarkets asks what exactly makes a publisher premium?
June 17, 2015
Brands: do you know where your media dollars are going?
Here's how you can take full advantage of what digital has to offer
June 16, 2015
How to build a healthy corporate culture
XIR at General Catalyst Partners, George Bell, kicks off the lunch and learn Summer Series at nToggle
June 8, 2015
How Weather.com scaled its local advertising business
Using our self-service platform, Weather.com was able to generate greater revenue without any added cost
May 14, 2015
Maximize your global reach with private marketplaces
The penetration of real-time bidding has paved the way for truly global exchanges that help premium sellers maximize revenues
May 7, 2015
Getting started with mobile native advertising is easy
Rubicon Project head of mobile offers his advice on how to get started buying and selling across mobile
May 1, 2015
The rise of adtech 3.0
Former nToggle CEO, Adam Soroca, explains where things are heading next for our industry
April 29, 2015
How brands can get started using private exchanges
Tips on how to get the most out of your customer data
March 11, 2015
Three brand marketers open up about automated advertising
We sit down with three experienced buyers to discuss both the promise and the implications of direct order automation
February 2, 2015
IBT achieves scalable success with pre-roll video
Here's how International Business Times made the most of their video content