In The News

Rubicon Makes a $38M Buy to Fix Header Bidding’s Unspoken Problem

July 7, 2017
Rubicon Project said Monday that it has acquired nToggle for $38.5 million in a move to bolster its header bidding tech and differentiate itself as consolidation in its sector looms.
In The News
May 22, 2017
Rubicon Project CEO: ‘Open source will be the gold standard’
The Drum caught up with Rubicon Project chief executive Michael Barrett to gauge his priorities for his first three months in office.
In The News
May 9, 2017
British Telecom Taps Rubicon Project To Manage Digital Ads
Ad tech platform Rubicon Project will work with British Telecommunications (BT) to expand its digital advertising offerings to thousands of potential advertising partners.
In The News
April 25, 2017
Programmatic comes to digital jukeboxes
Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad.
In The News
March 29, 2017
Adshel To Automate OOH Ad Workflow In Australia Through New Partnership
In an APAC first, Adshel has moved to automate the workflow for the buying and selling of out-of-home (OOH) advertising through a strategic partnership with Rubicon Project.
In The News
March 24, 2017
Rubicon Project CEO Michael Barrett: ‘We are not for sale’
Ad tech firm Rubicon Project has been in the media spotlight over the past few months.
In The News
March 15, 2017
Rubicon Project Appoints Michael Barrett as CEO
Advertising technology company Rubicon Project has appointed online ad veteran Michael Barrett as chief executive
In The News
February 27, 2017
Rubicon Project Names CFO, VP Product Management
Ad-tech firm Rubicon Project on Monday announced that David Day will be its CFO, and Khoi Nguyen was named vice president, product management for video, a newly created role.
In The News
February 23, 2017
Rubicon Project names David Day chief financial officer
Rubicon project names David Day chief financial officer
In The News
February 16, 2017
SoundCloud Is Expanding Programmatic Advertising on a Global Level–It’s working with Rubicon Project for real-time audio and video inventory
SoundCloud announced it’s partnering with Rubicon Project to make the music streaming service’s global video and audio ads inventories available for the first time in an automated fashion.
In The News
February 6, 2017
Rubicon Project & Integral Ad Science Ink Viewability Deal to Assure Advertisers Over Independent Measurement
Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.
In The News
January 30, 2017
Rubicon Project, Tapad Partner To Expand Cross-Device Options
Rubicon Project and Tapad on Monday announced a partnership offering a “unified, cross-device campaign delivery solution” within a programmatic marketplace.