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Rubicon Project Appoints James Brown As Managing Director, UK

August 6, 2014

Former General Manager, Digital Advertising for Telegraph Media Group brings buyer and seller experience to Rubicon Project

LONDON – August 5, 2014 – Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is strengthening its leadership team with the appointment of James Brown as Managing Director for the U.K. and Ireland.  Combining his seller experience from Telegraph Media Group (Telegraph) and trading experience at diffiniti, Brown will direct all U.K. and Irish operations reporting into SVP Europe, Oliver Whitten.

James Brown brings more than sixteen years of digital experience to Rubicon Project.  He spent six years at Telegraph rising to become General Manager, Digital Advertising, growing revenues and developing the strategy for programmatic trading and launching initiatives such as a publisher trading desk.  Prior to that he was Trading Director of Aegis-owned diffiniti responsible for relationships with media owners and working with brands including Ladbrokes, Auto Trader, Opodo and Betfair.  He also spent a year as Chair of the Commercial Committee at the Association of Online Publishers, (AOP).

Oliver Whitten, SVP Europe, Rubicon Project, explains, “James Brown is extremely well-regarded in the online publishing industry. The U.K. is a crucial market for Rubicon Project, where we have strong market share and work with very innovative buyers and sellers – many of which James Brown has long-standing relationships with.  He has exceptional commercial acumen combined with outstanding leadership skills and a progressive approach, all of which make him a good cultural fit for our business.”

James Brown, Managing Director, U.K., Rubicon Project, adds, “Advertising automation is growing rapidly in the U.K., with increasing appetite from buyers and sellers who are exploring its adoption. Rubicon Project is one of the market leaders in advertising automation and has a first-class team. I am extremely excited about working with the country’s leading publishers, applications and media agencies to scale the business, generating further revenue and success in this region.”

With specially engineered hardware to enable low latency trading, Rubicon Project’s Advertising Automation Cloud currently processes 2.5 million queries per second and trillions of bid requests each month on behalf of the world’s leading publishers and applications and the top brands around the globe who rely on the Advertising Automation Cloud to buy and sell advertising inventory.


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