Rubicon Project Launches Programmatic TV Partnership With AdMore
Rubicon Project’s Orders Platform will enable marketers to reach linear-TV audiences in more than 100 million Nielsen-monitored homes nationwide
LOS ANGELES, CA – January 25, 2016 – Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces worldwide, and AdMore, America’s largest independently owned automated TV ad platform enabling brand marketers to reach targeted Nielsen-monitored television viewing audiences, today announced a new strategic alliance under which Rubicon Project will power the automation technology for AdMore via its Guaranteed Orders platform, bringing programmatic advertising solutions to AdMore’s more than 1,700 national and local television affiliates.
Combining AdMore’s ability to access more than 100 million highly targeted, Nielsen-rated TV homes with Rubicon Project’s industry leading Orders platform will enable advertisers to buy targeted linear TV audiences in an Automated Guaranteed environment – enabling a far more efficient and effective convergence of automated digital and linear advertising. The unique combination of these two operations further reduces many of the traditional inefficiencies major advertisers often experience, enabling key brands to automate audience targeting and engagement across both their digital and television advertising needs far more seamlessly.
Today’s announcement follows recent news from Rubicon Project on its efforts to automate the entire digital advertising ecosystem and follows other recent strategic relationships with leading out-of-home providers such as Adspace Networks, Inc., Captivate, and BITPOSTER. The partnership with AdMore adds the television marketplace to Rubicon Project’s already-expansive automation technology capabilities, which previously included traditional desktop and mobile devices, venue advertising in malls, elevators and lobbies, and digital and static billboards.
“Rubicon Project’s industry leading Guaranteed Orders platform enables us to now package, market, and deliver Nielsen-monitored linear television audiences across 200 Designated Market Areas to Rubicon Project’s installed base of premium agencies and brands,” said Brendan Condon, CEO of AdMore and its parent company, Media Properties Holdings. “Today’s announcement is a direct response to the rapidly increasing demand for programmatic TV solutions we’re both experiencing throughout the marketplace, and gaining access to such an enviable class of marquee advertisers is critical as we continue to grow and scale our business to meet our many clients’ evolving needs.”
“Our partnership with AdMore helps to solve the media fragmentation challenge for advertisers looking to reach local and national audiences across linear television,” commented Jay Sears, SVP Marketplace Development, Rubicon Project. “As more and more marketers seek cross device and second screen engagement with consumers, the opportunity to now target, negotiate, and buy audiences across every format – out of home, desktop, mobile, and linear TV – within our industry leading Orders platform is a true game changer for the industry.”
Tags: admore, Buyers, Partnership, Sellers