Research



Open source will win header bidding

March 14, 2017
Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business
Research
December 9, 2016
Programmatic, Proven
As the marketing media plan quickly evolves, new research from Rubicon Project finds you could be leaving money on the table by not investing in programmatic.
Research
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
Research
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
Research
February 21, 2016
2016 global mobile report: Shaping the mobile future
We ask top publishers and mobile app developers about the latest trends in Rubicon Project’s Fourth Annual Global Mobile Advertising Survey
Research
November 16, 2015
Seller’s guide to success with automation
A seller's guide to success with automation by leveraging first party data and increaase operational efficiency
Research
November 13, 2015
The playbook to buying premium media
This playbook will help you achieve any goals your marketing team might have and give you complete confidence when you execute buys on the Rubicon Project Orders platform.
Research
September 16, 2015
Reaching critical mass with publisher cooperatives
This infographic depicts the biggest successes so far in the emerging world of publisher co-operatives