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At the Rubicon Project we believe a more educated market is a stronger one. We analyze the vast quantity of pricing, audience and inventory data we gather to advise customers and industry analysts on trends and opportunities. Our Market Intelligence has been cited by sources including eMarketer, MediaPost, AllThingsD, ClickZ, AdExchanger, Brand Republic, IDG KnowledgeHub, Marketing Pilgrim, Alley Insider and many others.

Our quarterly Market Reports offer insights and intelligence around emerging trends in online advertising. The ninth report in our series, the Q1 2010 Online Advertising Market Report, looks at the ongoing evolution in the digital advertising market. To download any of our free reports, please complete this brief form and we'll send you your selections ASAP:

 

Market Report


 Early summer ad spend drove 25% growth in Q2 vs Q1; evaluation of international audience; RTB and DSPs as means to increased efficiency of media spend; ongoing privacy debate; excepts from an industry panel, “Is All Inventory Created Equal?”; and guidelines for an effective yield optimization strategy.
    
 

 Rubicon 20 Index boasts 25% growth year over year; current and future innovations of real-time bidding; identifying malware to combat security threats and loss of revenue; rise in self-serve display advertising.
    
 

 Holiday spending drives high CPMs; ongoing evolution in the ad network market; publishers focus on optimizing inventory value; advertisers push for greater control and transparency.
    
 

 Growth in audience-based buying and selling; opportunity and risks with real-time bidding; increased spending in business & finance, telecom and automotive; examination of international ad market landscape.
    
 

 CPMs trend upward; Dealing with global traffic volatility; News, music & entertainment experience high growth; data fragmentation
    
 

 The Importance of Audience; Introducing secondary premium; Sales channel management; Audience extension
    

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