Rubicon Project
ADS OPTIMIZED:

500 Billion Datapoints & Growing

At the Rubicon Project we believe a more educated market is a stronger one. We analyze the vast quantity of pricing, audience and inventory data we gather to advise customers and industry analysts on trends and opportunities. Our Market Intelligence has been cited by sources including eMarketer, MediaPost, AllThingsD, ClickZ, AdExchanger, Brand Republic, IDG KnowledgeHub, Marketing Pilgrim, Alley Insider and many others.

Our quarterly Market Reports offer insights and intelligence around emerging trends in online advertising. The eighth report in our series, the Q4 2009 Holiday spending drives high CPMs, looks at the ongoing evolution in the ad network market; publishers focus on optimizing inventory value; advertisers push for greater control and transparency. Our Best Practices whitepaper series examines the state of the market - and how to take action. In September 2009, in conjunction with eConsultancy, we released The Online Advertisers Survey Report, a survey of UK advertisers and agencies regarding their perspectives on ad networks. To download any of our free reports, please complete this brief form and we'll email you your selections ASAP:

 

Market Report


 Holiday spending drives high CPMs; ongoing evolution in the ad network market; publishers focus on optimizing inventory value; advertisers push for greater control and transparency.

    

Growth in audience-based buying and selling; opportunity and risks with real-time bidding; increased spending in business & finance, telecom and automotive; examination of international ad market landscape.

CPMs trend upward; Dealing with global traffic volatility; News, music & entertainment experience high growth; data fragmentation

The Importance of Audience; Introducing secondary premium; Sales channel management; Audience extension

Financial turmoil heightens accountability; Q4 performance – a mixed bag; CPMs don’t tell the whole story; the impact of U.S. traffic volatility

The effects of the market downturn; Vertical profiles (News and Reference & Social Networks and Young Adult)

Ad Network growth; Examining the publisher/ network relationship; Big media’s impact; International traffic as untapped growth opportunity

Examines the fractured ad network landscape and makes the case for Ad Network Optimization

Best Practices




    
 
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