the Rubicon Project Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game-changing strategies in advertising, marketing, and promotion

Los Angeles, CA January 22, 2008 –the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, advertising, branding, and public relations campaigns. the Rubicon Project was specially selected by the AlwaysOn editorial team and other industry experts from across the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

the Rubicon Project and the OnMedia 100 top private companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature top technology CEO's leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase." Frank Addante, CEO & Founder of the Rubicon Project will be presenting on the main stage at noon on Tuesday, January 29th. "The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

the Rubicon Project is a service for websites to make mad cash from the ads on their site. The company's mission is to automate the large, yet highly inefficient Internet advertising industry. $27 Billion was spent advertising online in 2007, yet it's still too hard for websites to sell their ad space. There are more than 300 disparate ad networks helping advertisers spending money on the Internet today. the Rubicon Project's web-based, self-serve solution gives any size website the most complete access to relevant ad networks and its smart matching™ technology does all the work to match each ad impression with the optimal money-making opportunity.

"Receiving this award gets the team pumped up and gives us even more fire and energy on our quest to solve this massive, massive problem for websites trying to make money from selling ad space." said Frank Addante, CEO and Founder, "It's an exciting time to be in the online advertising market. It continues to grow strong and is ripe for innovation."

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

Want to hear more about the Rubicon Project? Hear Frank Addante speak at AlwaysOn OnMedia on January 28th at 7:15pm for the opening night panel, "Silicon Valley Meets Silicon Valley," and on Tuesday, January 29th at noon during the CEO Showcase and then 4:15pm for the panel "Finding the Right Exit: IPO, M&A, or Hold."

About the Rubicon Project
the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web's most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it's free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.

Read Frank's blog at: http://www.founderblog.com/

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.

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