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Privacy Policy

Last Updated: February 29, 2016

This privacy policy explains how The Rubicon Project, Inc. and its affiliates (“Rubicon Project” or “we”) use the personal information collected through the rubiconproject.com website. This website is used primarily for marketing and informational purposes (for example, for investors or potential investors), but also contains a Web form where visitors can sign-up to receive additional information about Rubicon and its services.


When you visit our website you may optionally choose to sign-up on our web forms and provide us with personal information about you that you knowingly choose to disclose.

In addition, when requesting market reports or requesting additional information or contact from Rubicon Project, our customers may be asked to provide the following: Name, Company Name, Mailing Address, Email Address, Phone Number, Basic Site Information (URL, Channel, Impression Traffic), Username, Tax I.D. Number and Password. In addition, if you choose to correspond with us through email or blog postings, we may retain the content of your email messages together with your email address and our responses.

Similar to other commercial websites, we also collect information about how our website is used. Some of this information, including for example your IP addresses and certain unique device identifiers, may identify a particular computer or device, and may be considered “personal data” in some jurisdictions in the European Union and elsewhere. The website usage information we collect may include the following: IP address, domain, browser type and language, referring website addresses, date/time of visits, page view data, and search keywords. In this privacy policy, we refer to this information as “Digital Identifiers.”

Information is collected using the following standard web technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on Sites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
  • “Web beacons” are electronic files used to track your navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.

Cookies do not allow us to gather any PII about you and we do not store any PII that you provided to us in your cookies.


How we use the personal information we collect:

We use your personal information such as email address, name and phone number for purposes of administering and expanding our business activities, providing customer service and making available other products and services to our customers and prospective customers.

Occasionally, we may also use the information we collect to notify you about important changes to our website, new services and special opportunities we think you will find valuable where this is in accordance with your expressed marketing preferences. You may notify us at any time if you do not wish to receive these offers by emailing us at privacy@rubiconproject.com.

How we use the Digital Identifiers we collect:

Rubicon Project may use the Digital Identifiers it collects from visitors to its website to serve targeted ads to those visitors. Rubicon Project may also use Digital Identifiers to:

  • prepare reports that summarize visitor activity
  • report on ad performance, campaign reporting, and campaign forecasting
  • determine user responses to advertisements and promotions

Rubicon Project’s use of Digital Identifiers benefits visitors by enabling Rubicon Project to deliver ad content that is relevant to visitors’ interests.


We do not rent, sell or disseminate personal information to third parties for promotional purposes without consent. We will only share this voluntarily-provided personal information to enable third party service providers to assist or facilitate in the services we provide; to comply with applicable laws and regulations or to respond to a subpoena, search warrant or other lawful request for information we receive; to enforce an agreement or to protect our rights; with any parent, affiliated or successor entity; in connection with any asset sale, transfer, divestiture or liquidation; in connection with strategic alliances, partnerships or other business arrangements to permit the offering of products or services we think may be of interest to you or where we have determined that the information will be used in a responsible manner by the third party; or as permitted under any agreement with you.

Rubicon Project shares Digital Identifiers with third parties, including advertisers, advertising agencies, and publishing partners, who use the information to provide us services, including advertising services, or do work for us. However, Rubicon Project does not otherwise rent, sell, or disseminate information collected from visitors to its corporate website to third parties.


Because the effect of “Do Not Track” signals remains unclear, and there continues to be no consistent industry understanding of how to respond to such a signal, we do not alter our privacy practices when we detect a “Do Not Track” signal from your browser. Nonetheless, there are many ways to opt-out of the use of Rubicon Project technology for purposes of delivering targeted advertisements. Please see our advertising technology privacy policy, located here, should you wish to do so.


If you are a resident of the European Economic Area, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. In addition, you may also opt-out of receiving marketing communications from Rubicon Project. If you would like to exercise any of these rights, please write to us at the contact details provided below.


We use many different measures to help ensure the security of all information, including the use of passwords, firewalls, encryption and remote servers, and routinely evaluate our practices to identify security threats or opportunities for the improvement of our services. However, please note that no transmission of information is guaranteed to be completely secure.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.   We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If we make material changes to this privacy policy, we will give you notice of any material changes by posting the revised policy on this website and, where appropriate, by other means.


We are not responsible for the practices employed by websites or applications (including widgets) linked to or from our website nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our website. Please remember that your browsing and interaction on any other website, including websites which have a link on our website, is subject to that website’s own rules and policies.


Rubicon Project works with customers and consumers throughout the world, including in the European Economic Area (EEA). If you are a resident of the EEA, your personal data is processed by our UK subsidiary The Rubicon Project Ltd., which is registered with the UK Information Commissioner’s Office (registration no. ZA118130). Please note that Rubicon Project uses servers located around the world, including in the United States, and your data may be transferred outside of the EEA. In order to ensure that your personal data is adequately protected when transferred outside of the EEA, The Rubicon Project Ltd. has entered into inter-company “model clause” agreements with other various entities that may process your personal data on behalf of The Rubicon Project Ltd


Rubicon Project uses servers located around the world, including in the United States. We are a participant in the U.S.-E.U. Safe Harbor framework, and while the Safe Harbor alone no longer supports the transfer of personal information from the E.U. to the U.S., we continue to make such transfers in compliance with the Safe Harbor Privacy Principles. For more information about the U.S.-E.U. Safe Harbor, please visit http://export.gov/safeharbor/. To see our certification, please click here: https://safeharbor.export.gov/companyinfo.aspx?id=28228. Beyond Safe Harbor, we also protect the information we transfer from the E.U. to the U.S. through inter-company agreements between our various entities.

In accordance with the Safe Harbor Privacy Principles, we have designated JAMS, Inc. as our independent recourse mechanism to mediate any disputes or compliance regarding our compliance with the Safe Harbor. Such mediation will be governed by the JAMS International Mediation Rules. To submit a complaint to JAMS for mediation, please visit http://www.jamsadr.com/file-safe-harbor-claim/.


For more information, or if you have questions, please contact Rubicon Project by email at privacy@rubiconproject.com, or by post using the details provided below:

Residents outside of the European Economic Area

The Rubicon Project, Inc.
Attn: Privacy Officer
12181 Bluff Creek Drive, 4th Floor
Playa Vista, CA 90094

European Economic Area (EEA) residents

The Rubicon Project Ltd.
Attn: Data Protection Officer
Walmar House
5th Floor
296 Regent St.
London, W1B 3HR
United Kingdom

Important note: The data controller of EEA residents’ personal information is The Rubicon Project Ltd at the above address. The Rubicon Project Ltd is registered with the UK Information Commissioner’s Office (registration no. ZA118130).