2008 Online Advertising Market Report

Dear Online Advertising Colleague:

Prior to starting the Rubicon Project, I tried to research the landscape and changing dynamics of ad networks. To my surprise, I could not find much, so we've created this market report. We have a unique perspective on the market: as of March 31, 2008 we had optimized more than 10 billion ads across 625 websites and 62 top ad networks, gathering billions of pieces of market data along the way. We believe a more educated market is a stronger one.

Frank Addante
Founder & CEO