Last Updated: April 11, 2016
Information We Collect
When you visit a website or application that uses our technology, we collect certain information about you and your device (“User Information”). Some of this User Information, including for example your IP addresses and certain unique device identifiers, may identify a particular computer or device, and may be considered “personal data” in some jurisdictions in the European Union and elsewhere.
User Information that we may collect includes: IP address, domain, browser type and language, referring website addresses, date/time of visits, page view data, search keywords, visitor activities and actions on publisher’s sites, browser history, Internet service provider, referring/exit pages, platform type, date/time stamp, geolocation (including city, country, zip code, and potentially geographic coordinates if you have enabled location services on your device), click data, types of advertisements viewed, and information about a visitor’s device including device make, device model, device operating system, device operating system version, and data connection type. We do not collect any “sensitive personal data” as defined under European data protection laws.
How We Collect User Information
These technologies enable us to help our advertising customers better understand and advertise to their online audience.
How We Use Information
We primarily use User Information to enable our customers to find and buy advertising space on publishers’ websites and mobile applications. In particular, our customers (and, to a lesser extent, we, including through Rubicon Project Buyer Cloud) may use User Information in conjunction with other information they have independently collect deliver you targeted advertising they believe will be of particular interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Our other uses of User Information may include, for example, to:
We may store the User Information we collect, such as IP address and other information described above, for up to 90 days before we anonymize and aggregate that data into summary reports. We may store the aggregated summary data (which for example, does not include IP address or other information that may be tied to a particular browser or device) for longer than 90 days.
Sharing of Information
We share User Information with others, including advertisers, advertising agencies, and website and app publishers, for a variety of reasons. For example:
Information Our Customers Collect
Our customers and other third parties who use our technology may use their own tags, pixels, cookies, or other similar technology (or those of their other affiliates) within their advertisements and on certain websites. These customers maintain their own privacy policies and processes. We are not responsible for the privacy practices of customers that use our technology.
Your Opt-Out Choices
There are many ways to opt-out of receiving targeted advertising that our customers may conduct using our technology. If you opt-out of targeted advertising, we will continue to collect the same User Information described above. However, this information won’t be used to target you with interest based ads.
Should you wish to opt-out of targeted advertising you receive on websites you access on a desktop computer or through a web browser (such as Chrome and Internet Explorer), which are provided using our “display” technology, you can do so using the opt-out tool on our website, at http://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/.
Additionally, you can opt-out by using any of the following three mechanisms. First, because we are a member of the NAI and adhere to the NAI’s code of conduct, you can opt-out of targeted advertising by participating companies, including Rubicon Project, at http://www.networkadvertising.org/choices/. Second, because we adhere to the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles, you can visit the DAA’s opt-out page at http://www.aboutads.info/choices/. Third, for users located in the European Union, Rubicon Project also adheres to the Interactive Advertising Bureau of Europe’s Online Behavioral Advertising Framework. Accordingly, EU-based users can opt-out of targeted advertising through the European Interactive Digital Advertising Alliance’s opt-out page at http://www.youronlinechoices.eu. Finally, for users located in Canada, Rubicon Project is a participant in the Digital Advertising Alliance of Canada (“DAAC”), and you can visit the DAAC’s opt-out page at http://youradchoices.ca/choices/.
Please note that these opt-outs operate by placing a cookie on your device that is unique to the browser and device you use to opt-out. If you change browsers or computers, or delete the cookies on your computer, you will need to opt-out again. You also can set your browser to notify you when a cookie is being set and to block most cookies, including ours.
Should you wish to opt-out of targeted advertising through Rubicon Project Buyer Cloud you receive while using apps on a mobile device, please download the DAA’s “AppChoices” app on your iOS or Android device, and select the opt-out tab associated with Rubicon Project. You can find links to download the AppChoices app, as well as more information about the app, here: http://www.aboutads.info/appchoices.
If you are a resident of the European Economic Area, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. In addition, you may also opt-out of receiving marketing communications from Rubicon Project. If you would like to exercise any of these rights, please write to us at the contact details provided below.
We use many different measures to help protect information transmitted over or stored on our systems. No transmission of information, however, is guaranteed to be completely secure. In particular, we cannot guarantee that your data will not be disclosed, altered, or accessed accidentally, or through unlawful or unauthorized acts of others.
Data Transfers for Residents of the European Economic Area (EEA)
Rubicon Project works with customers and consumers throughout the world, including in the European Economic Area (EEA). If you are a resident of the EEA, your User Information is processed by our UK subsidiary The Rubicon Project Ltd., which is registered with the UK Information Commissioner’s Office (registration no. ZA118130). Please note that Rubicon Project uses servers located around the world, including in the United States, and your data may be transferred outside of the EEA. In order to ensure that your User Information is adequately protected when transferred outside of the EEA, The Rubicon Project Ltd. has entered into inter-company “model clause” agreements with other various entities that may process your User Information on behalf of The Rubicon Project Ltd.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact Rubicon Project by e-mail at firstname.lastname@example.org or by post using the details provided below:
Residents outside of the European Economic Area
The Rubicon Project, Inc.
Attn: Privacy Officer
12181 Bluff Creek Drive, 4th Floor
Playa Vista, CA 90094
European Economic Area (EEA) residents
The Rubicon Project Ltd.
Attn: Data Protection Officer
296 Regent St.
London, W1B 3HR
Important note: The data controller of EEA residents’ personal information is The Rubicon Project Ltd at the above address. The Rubicon Project Ltd is registered with the UK Information Commissioner’s Office (registration no. ZA118130).