Changing Advertising for Good - For Sellers

Rubicon Project is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.


Engage with the world’s top brands, agencies, DSPs and trading desks


Automate campaigns across all channels, screens and formats, including custom native and video creatives that inspire and engage


Leverage the world’s largest independent advertising platform with rich data and actionable insights


​ Global Demand Across 40+ Countries

Gain Access to All Quality Buyers

No matter their size or how they want to buy – directly or via DSPs, agencies or the latest technical breakthrough – Rubicon Project evolves with buyers, so you can concentrate on the ones most important to your business. And with industry-leading ad quality tools and technology, you know you’re getting best in class brand protection.

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Maximize Yield in a Unified Auction

However you want to sell – from Guaranteed Orders to Private Marketplaces to Open Auction to Tag Based buying – Rubicon Project enables you to optimize revenue across your direct and indirect sales channels. Our Ad Engine technology also enables sellers to manage audience extension and performance buys in one integrated platform.

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Upfront and Reserved Selling Made Easier

With Guaranteed Orders you can automate the process of packaging, negotiating and executing reserved premium buys. Whether you’re a mobile-only app developer or a large cross-media publisher, Rubicon Project enables you to use your 1st party data to sell reserved audiences to the buyers who are in demand.

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Unlock the Full Value of your Inventory with Private Marketplaces

Our Orders platform makes it easy to package and promote your inventory via Private Marketplaces, build audience segments using 1st party data, negotiate directly with buyers and manage your desktop, mobile, native and video deals.

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Global Support and Market Making

Our accounts and services teams are in place across the globe to help you grow your business, whether that’s helping with set-up and optimization or connecting you with buyers in your local market.

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Connect with top buyers across the world instantly.
Join Rubicon Project today