WHY OPEN SOURCE WILL WIN HEADER BIDDING

Prebid.js is The Right Choice for Publishers and the Industry

Rubicon Project has a deep-rooted history in understanding the needs of our publishers. We support the Prebid.js project because we believe operating an open marketplace that enables all participants to trade and transact with transparency is fundamental to the health of both our publishers and the greater advertising industry. As Rubicon Project moves to contribute new extensions into the Prebid.js codebase, we hope to demonstrate that the open source wrapper is capable of surpassing publisher expectations in both performance and ease of implementation.

We are committing ourselves to building out additional features and service layers in Prebid.js that will further cement its position as the trustworthy and opportunistic header bidding foundation it has become.