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La Place Media Case Study – Pioneering the Publisher Collective

La Place Media Case Study – Pioneering the Publisher Collective

Rubicon Project has released a case study on La Place Media to promote understanding of what is still a very new phenomenon – the premium publisher collective.

The document covers the origins of La Place, tactics for protecting direct sales, the targeting options it offers advertisers as well as plans for the future.

Download ‘Pioneering the Publisher Collective’ here (registration required.)

La Place markets the digital audience of its four founding members: Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité exclusively and in real time.

The collective also includes the following partner sites and publishers: 20minutes, aufeminin.com, Boursorama, La Dépêche du midi, Doctissimo, France Télévisions, Marie-Claire, Sud-Ouest and La Voix.

Powered by REVV™ – the Rubicon Project’s real time trading platform, La Place now offers advertisers a digital audience of 28 million unique users per month – covering more than 65 per cent of French internet users, across around 100 Media brands and 4 billion impressions.

Find out more about La Place and why publisher co-ops are a growing trend.