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From Good to Great: project #letsfixit

Cadreon, Forbes, Forrester Research, Medialink, Seamless, Triad Retail And Vivaki “Join The Project”

Today marks the kickoff of the most exciting Advertising Week New York has ever hosted, and almost all the terrific news comes from the digital advertising sector. We’re thrilled to be contributing to the good news: last week the Rubicon Project, in conjunction with Econsultancy, released research highlighting that advertisers in both the US (68%) and Europe (57%) said they had increased their investment in online display advertising in the last year. It’s not just us – spend is up, advertisers are happy, parties are rollicking, and interest and awareness of the value of digital content and the advertising that supports it has never been higher.

This is great stuff, and we’re lucky to be at the heart of it. But what if this is all just the tip of the iceberg?

On Wednesday, October 5, the heart of Advertising Week (aka #AW8), the Rubicon Project is hosting #letsfixit: Simplifying the Buying and Selling of Digital Advertising. #letsfixit isn’t just another run-of the mill Ad Week panel. What’s different?


An amazing line-up of thought leaders will engage the audience in a provocative and lively open discussion aimed at helping publishers, advertisers and consumers realize the true value of digital experiences.

Opening Remarks: Frank Addante – CEO and Founder, the Rubicon Project

Moderator: Xavier Kochhar – Managing Partner, Media Link

Discussion Leaders:

  • Teri Gallo – VP, Marketplace Development, Cadreon
  • Matt Barash – VP & Advertising Director, Forbes Media
  • Michael Greene – Analyst, Forrester Research
  • Sara Livingston – Manager Digital Marketing, Seamless
  • Brian Quinn – CRO, Triad Retail Media
  • J.R. Randall – Director, Partnerships, Vivaki


Leaders from companies across the online advertising spectrum, including top publishers (like NBC, Weather.com, WebMD, Trulia, CareerBuilder…), agencies (like Vivaki, Cadreon), DSPs (like Turn, MediaMath, Appnexus), ad networks (like Ad.com, Undertone, Criteo), data companies (like TargusInfo, Exelate, BlueKai), buyers (like Amazon, Seamless) and ecosystem influencers (there’s no one like Luma Partners, AdExchanger or Comscient), who will discuss what’s required to move the industry from good to great. Even the guy who said SSP’s are dead will be there.


This isn’t an event for the shy or retiring. Our first #letsfixit event in June was called “the best content of Internet Week.” There were arguments, bawdy remarks, provocative declarations and ultimately actionable ideas. Everyone participates in the conversation at #letsfixit, as all leaders in the industry will need to participate in taking digital advertising into the next era.

Interested in an invite? The event is fully reserved, but a waitlist is forming. Request your invite. Can’t make it but want to pitch in with questions, ideas and immodest proposals? Join the conversation on Twitter. And watch this space for more on how we move from the good times of this exciting Ad Week toward a $200 billion industry that delivers relevance to consumers, performance to advertisers and (nearest and dearest to the Rubicon Project), yield to publishers.

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