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Looking Forward to Advertising Week Europe 2.0

Looking Forward to Advertising Week Europe 2.0

Advertising Week Europe 2014When Advertising Week Europe first launched this time last year, I don’t think anyone anticipated just how big (and buzzing) this event would prove to be.

But in the words of Executive Director Matt Scheckner, what was launched as a  ‘grand experiment’ is in its second year already looking like one of the highlights of the UK media events calendar.

And this year, in between appearances by local favourites including James Corden, Richard Curtis and even Freddie Flintoff, we will be presenting our latest agency trading desk panel, another panel featuring leading European publishers, as well as my colleague and GM, International, Jay Stevens speaking on a session entitled ‘Inside the Programmatic Ring’.

See below for links to interviews with some of our speakers and full videos of our panels:

Summary of #AWEurope Events Either Featuring or Hosted by Us:

Wednesday 2 April 9.00-9.45 at the David Lean Room – ‘Inside the Programmatic Ring’ panel, featuring TubeMogul, InMobi, Criteo, Google and Rubicon Project, GM International, Jay Stevens

Wednesday 2 April 12.00-12.45 at the David Lean Room – 2nd Annual Agency Trading Desks: Taming the Holding Company – An Automation Update from Europe’s Buyers – video

Trading desks have become the focal point for programmatic and advertising automation. As automation encompasses direct orders and sweeps across the holding companies, what are the accelerators that will drive this change even faster?

Jay Sears, SVP Marketplace Development, Rubicon Project curates a discussion with:

Thursday 3 April 14.00-14.50 at News Room Studio A – Publishers Automate: The Unified Marketplace – The 1st Annual Real-Time Trading Update from Europe’s Leading Publishers – video

Jay Sears, SVP Marketplace Development, Rubicon Project curates a discussion with: