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It’s the Age of Advertising Automation

It’s the Age of Advertising Automation

Today at Internet Week New York we unveiled 49bc, a new vision for a transformative approach to direct order automation. At the heart of Rubicon Project’s DNA is a commitment to automating the buying and selling of advertising and we’re excited that our latest product vision, 49bc, does exactly that.

49bc – currently in private beta for mobile inventory – will accommodate automated guaranteed orders from initiation to execution for both buyers and sellers. What’s more: they’ll be able to do it in an innovative style since 49bc’s user interface makes all parts of the process logical and seamless by bringing together the following key capabilities and functionalities:

–        Packaging. Sellers will be able to list premium guaranteed inventory packages, remain in control of all their business rules, and respond to RFPs.

–        Discovery. Buyers will then be able to search, follow and find with ease and accuracy publisher and application inventory packages by platform, format, placement and audience.

–        Negotiation. Buyers and sellers will be able to negotiate pricing, volume and targeting within the 49bc interface while reducing reliance upon phone, email and spreadsheets inherent in today’s fragmented traditional media buying and selling process.

–        Execution. Creatives, tags, tracking and reporting functionality will be automated via the user interface, enabling seamless deployment of individual or groups of campaigns.

–        Insights. Full reporting functionality will be built into the platform to enable actual insights for both buyers and sellers.

If you’re attending Internet Week New York this week, be sure to stop by and see us to find out more. If you’re interested in signing up for the beta program, visit: http://www.49bc.com