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Looking forward to Mobile World Congress

Looking forward to Mobile World Congress

MWC2014With more than 70,000 attendees, and in excess of 40,000 C-Level leaders in attendance last year, GSMA’s annual Mobile World Congress event is billed as the biggest mobile industry event in the world.

At last year’s Congress, Rubicon Project’s theatre session included Forrester Research’s Melissa Parrish, who spoke about Forrester’s mobile thought leadership paper we commissioned.

Melissa was joined by a range of Rubicon Project executives who discussed and examined the current status and importance of mobile advertising in front of a packed crowd.

For 2014, I’m glad to announce that our presence at the event will once again be in full force. On Wednesday 26 February, in Hall 8.0 Theatre District, Rubicon Project’s Advertising Automation Theatre will feature senior representatives from Adelphic, Dstillery, Drawbridge, Fetch, M&C Saatchi Mobile, Somo and StrikeAd, as well as myself and my colleagues Josh Wexler, Joe Prusz, Oli Whitten and Jay Sears – see below for the full programme and list of speakers.

Places are limited, but you can register your interest to attend here.

You can also come and meet us at our stand, number 8.1C10, where Rubicon Project representatives will be in attendance throughout the Congress.

So if you’re attending, please do come and say hello – we look forward to seeing you in Barcelona.

 


 

Advertising Automation Theatre Agenda – Wednesday 26th February, 09.00-13.00

 

09.15 – 09.20 – Welcome from Jay Stevens, General Manager International, Rubicon Project

 

09.20 – 09.40 – Josh Wexler, Head of Buyer Cloud, Rubicon Project presents The Future Of Mobile Advertising

 

09.40 – 10.00 – Advertising automation overview from Joe Prusz, Vice President Mobile, Rubicon Project

 

10:00 – 10:45 – Mobile-First DSPs – Why? And Why Now?’

Jay Sears, SVP, Marketplace Development, Rubicon Project with

Michael Collins, CEO, Adelphic

Gavin Stirrat, COO, Strike Ad

Lauren Moores, VP, Analytics, Dstillery

Kate Burns, VP EMEA, Drawbridge

Gareth Davies, CEO, AdBrain

 

10.45 – 11.05 – Jon Mew, Director or Mobile and Operations, IAB UK presents recent RealView research

 

11.05 – 11.55 – Ad Agencies, Mobile and the Automation Opportunity

Jay Sears, SVP, Marketplace Development, Rubicon Project with

James Hilton, CEO, M&C Saatchi Mobile

James Connelly, CEO, Fetch

Andrew French, VP EMEA, Somo

 

11.55  – 12.10 – Richard Metcalf, Director Mobile Solutions, Nugg.ad to announce a new mobile case study

 

12.10 – 12.55 – Oli Whitten, SVP Europe, Rubicon Project moderates a seller panel with

Steph Miller, Programmatic Trading Manager, Zoopla,

Steve Wing, Vice President EMEA, CBS Interactive

Greg Woock ,CEO, Pinger

 

12.55-13.00 – Wrap up from Jay Stevens, General Manager International, Rubicon Project