Insights
Thought Leadership
The Questionable Future of IDFA Reinforces the Need for First-Party, Community-Driven Identity Solutions
In The News
Creating Smaller, More Snackable Video Ads
Thought Leadership
Magnite’s Ongoing Commitment to Diversity, Equity, and Inclusion
Press Releases
Rubicon Project and Telaria Complete Merger Following Stockholder Approvals
Research
Demand Manager Monetization Levers
Technology
January 14, 2021
Prebid header bidding: real-time updates
Stay up-to-date with the latest updates on Prebid header bidding from Rubicon Project
Thought Leadership
August 4, 2020
Introducing the Magnite Marketplace Activation Team
At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.
Thought Leadership
July 16, 2020
On Content Standards
We’ve written in the past about the things we do to ensure marketers feel comfortable buying advertising inventory through our platform. Inventory quality and brand safety are sprawling topics, but the purpose of this post is to focus on one area in particular: how we decide whether a site or app should be permitted to sell inventory through our technology.
Thought Leadership
June 29, 2020
Programmatic Audio Emerges as a Key Format as Listening Picks Up
Demand for streaming audio content and shifting listening behaviors are reshaping how media platforms approach programmatic audio.
June 26, 2020
Case Study
June 25, 2020
KaKaKu.com, Inc. Finds Success With Demand Manager
KaKaKu.com, Inc. wanted to bring more simplicity and control to their programmatic business and sought a partner to help them build a new programmatic monetization strategy, while also unifying its technology.
June 24, 2020
June 22, 2020
Thought Leadership
June 12, 2020
Quarantine Q&A Part 11: How Vanessa Farrar & Coleman Lee Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how Vanessa Farrar and Coleman Lee are handling the new normal.
Thought Leadership
June 10, 2020
How Asia is Leaning into Programmatic
To uncover the barriers to adoption and assess opportunities for growth, Rubicon Project and Campaign Asia paired up to survey media buyers across nine markets in Asia. We asked 185 programmatic leaders to share their expectations, challenges, and active plans regarding adopting programmatic.
Research
June 9, 2020
Programmatic Ad Buying in Asia
Our new research report looks at programmatic ad buying trends and challenges across the diverse and important Asia region.
Thought Leadership
May 28, 2020
How Demand Manager Helps Improve Header Bidding Outcomes
Core features of Demand Manager improve client-side for publishers
Thought Leadership
May 26, 2020
How Programmatic Powers Interstitial and Rewarded Video Ads
The power of programmatic improves the scale and precision of video formats such as interstitial and rewarded video.
Thought Leadership
May 22, 2020
Quarantine Q & A: Joy Lin & Brady Lynch
As Covid-19 has altered the way people in our company work for the time being, we’re curious how some of our employees are handling their quarantine.   Joy Lin What is […]
Thought Leadership
May 20, 2020
What are the perks of utilizing PMPs?
Paul Bannister, EVP, CafeMedia, discusses the perks of utilizing PMPs, and why it's important for today's publishers to offer unique value to buyers. 
Thought Leadership
May 18, 2020
Dispelling Misconceptions with Sellers.json and Schain
Let’s dispel these misconceptions about Sellers.json and schain for buyers.
Thought Leadership
May 15, 2020
Quarantine Q&A: How Erin Martin & Jasmine Barnes Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how Erin Martin and Jasmine Barnes are handling being quarantined.
Thought Leadership
May 13, 2020
PG & PMP Strategies
Ashley Wheeler, VP Account Management at The Rubicon Project, discusses some popular monetization strategies for programmatic sellers. 
Thought Leadership
May 11, 2020
Using a Scalpel, Not a Sledgehammer to Optimize Supply Chains
When using Sellers.json and schain to improve transparency for buyers, it’s important each supplier is evaluated independently.
Thought Leadership
May 8, 2020
Quarantine Q&A: How Tripp Sommese & Ofer Perry Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how Tripp Sommese and Ofer Perry are handling being quarantined.
Thought Leadership
May 6, 2020
Auction Packages Offer a Win-Win for Buyers and Sellers
Auction packages are a new deal class that makes programmatic media buying more curated and efficient.
Thought Leadership
May 4, 2020
How Do Sellers.Json and Schain Improve Transparency for Buyers?
How sellers.json and schain improve transparency for buyers.
Thought Leadership
May 1, 2020
Quarantine Q&A: How Brian Buttray & Carole Dubourg Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how Brian Buttray and Carole Dubourg are handling being quarantined.
Thought Leadership
April 29, 2020
PG and PMP for Sellers
Ashley Wheeler, VP Account Management at The Rubicon Project, talks about the seller benefits of PG and PMP, and how The Rubicon Project has made these deals more effective.
Thought Leadership
April 28, 2020
VAST 4.2 Makes Programmatic Video and Audio Delivery More Efficient
Recent updates in the IAB’s VAST standards make programmatic video and audio more transparent, scalable, and efficient.
Thought Leadership
April 24, 2020
Quarantine Q&A: How Di Nguyen is Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how Di Nguyen is handling being quarantined.
Thought Leadership
April 22, 2020
What are your thoughts on SPO?
Wil Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director, Business Development at Verizon Media, discuss Supply Path Optimization (SPO) and how buyers can work with their partners to discover which supply paths make sense for them.
Events
April 21, 2020
IAB UK Programmatic Webinar
Events
April 17, 2020
Virtual NYC TV Week Spring
Thursday, April 30th from 2 – 3:30 pm ET Keynote Conversation: “Relevance in the Golden Age of Streaming TV” We explore some of the innovative ways ad-supported streaming TV services […]
Thought Leadership
April 17, 2020
Quarantine Q&A: How Koharu Hagiwara is Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Events
April 16, 2020
DMEXCO
Events
April 16, 2020
IAB Europe Virtual Programmatic Day
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual […]
Thought Leadership
April 15, 2020
Monetization for Programmatic Publishers
Ashley Wheeler, VP Seller Accounts at Rubicon Project, talks about monetization for programmatic publishers, and explains how her team helps sellers increase their return.
Thought Leadership
April 13, 2020
The Future of Demand Manager
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, details her vision for Demand Manager, and how she sees the solution evolving throughout 2020.
Thought Leadership
April 10, 2020
Quarantine Q&A: How Kevin Andersen & Alex Garcia are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Thought Leadership
April 8, 2020
What is your biggest focus for 2020?
Rubicon partners reveal their biggest focus for 2020, and how programmatic trends are influencing their business.
Thought Leadership
April 6, 2020
Value of Demand Manager
Ashlee Roenigk, VP, Revenue Solutions at Rubicon Project, explains the value of Demand Manager for publishers.
Thought Leadership
April 3, 2020
Quarantine Q&A: How Michelle Ledesma & Valerie Latronche are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Thought Leadership
April 1, 2020
Rubicon Project and Telaria Are Now One Company
When we decided to merge Rubicon Project and Telaria several months ago, we did so with the conviction that our two companies would be stronger together than apart. This is […]
Thought Leadership
March 31, 2020
Quarantine Q&A: How Some of Our APAC and EMEA Employees Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Thought Leadership
March 30, 2020
Will the industry come to a consensus on identity in 2020?
Rubicon Partners share their views on one of the industry's greatest challenges, and when they believe we'll come together on a collaborative identity solution.
Thought Leadership
March 27, 2020
Quarantine Q&A: How Some of Our Americas Employees Are Adapting
As our employees continue adapting to a life of social distancing, we wanted to know how some of them are handling being quarantined.
Thought Leadership
March 26, 2020
Rubicon Project Joins Initiative to Fill Ad Space with COVID-19 PSAs
Rubicon Project joins Amobee in supporting a COVID-19 PSA to fight misinformation.
Thought Leadership
March 25, 2020
How Publishers Can Contribute to Prebid.org
Ashlee Roenigk, VP Revenue Solutions at Rubicon Project, fills us in on the future of Prebid, and how industry leaders are collaborating to drive publisher monetization. 
Thought Leadership
March 23, 2020
What will be the biggest adtech trends in 2020?
Will Schobeiri, Chief Product Officer and Chief Technology Officer at MediaMath, and Marco Bianchi-Tiraboschi, Senior Director Business Development at Verizon Media, discuss current tech trends including consolidation, SPO and Demand Manager.
Thought Leadership
March 18, 2020
Partner Perspectives: Prebid and Demand Manager
Publisher partners Steve Bagdasarian, General Manager of PCH Media, and Michele DeVine, Senior Director of Programmatic Partnerships at BuzzFeed, explain how Prebid and Demand Manager have helped them improve their monetization strategy.
Thought Leadership
March 17, 2020
Keeping People Safe and Our Business Running
At Rubicon Project, we’re doing all we can to protect the health of our partners, clients, and employees while supporting programmatic publishers and buyers. Learn about our company’s response to Coronavirus/Covid-19.
Thought Leadership
March 16, 2020
How is LiveRamp preparing for the elimination of third-party cookies?
Travis Clinger, VP Global Strategy and Partnerships at Live Ramp, discusses how his company is preparing for the future with a focus on first party identity, and why publishers can benefit from building relationships with consumers. 
Thought Leadership
March 11, 2020
How important is it for adtech to solve identity in 2020?
How important do you believe it is for ad tech to determine a solution for identity in 2020? We asked Rubicon Project partners Amanda Martin, VP Enterprise Partnerships, Goodway Group, and Marco Bianchi-Tiraboschi, Senior Director, Business Development, Verizon Media, who share their concerns about our flawed identity infrastructure, privacy, and the pace of change.
Thought Leadership
March 10, 2020
All Ears for Creativity – 4 of the Best Audio Campaigns We Heard in 2019
These innovative campaigns push the creative boundaries of the programmatic audio platform.
Thought Leadership
March 9, 2020
Partner Perspectives: SPO Criteria
What are the most important criteria for SPO? Rubicon Project partners Marc Grabowski, EVP Global Supply at Criteo, Jason Randall, CIO at Amnet, and Tim Sims, SVP of Inventory Partnerships at The Trade Desk, detail the criteria they use for SPO, highlighting the importance of innovative buyer tools and global scale, data, flexibility and partnership.
Thought Leadership
March 4, 2020
How important is Prebid?
Amanda Martin, Vice President Enterprise Partnerships at Goodway Group, offers her thoughts on the importance of Prebid and how it has enhanced publisher independence and control.
Thought Leadership
March 3, 2020
Partner Perspectives: Estimated Market Rate
Rubicon partners Tim Sims, SVP of Inventory Partnerships at The Trade Desk, Oliver Whitten, Chief Operating Officer at Ad Form, Adam Schenkel, SVP of Commercial Development at GumGum, and Peter Turner, Senior Manager of Partnership at LinkedIn, offer their thoughts on the value of Estimated Market Rate (EMR), and what it has meant for their business. 
Thought Leadership
March 2, 2020
5 Programmatic Sessions to Attend at AdWeek LatAm
Advertising Week Latin America offers attendees a glimpse at what’s next for programmatic advertising. Here are 5 sessions you should catch.
Thought Leadership
February 26, 2020
2020 Programmatic Trends for Publishers - Part 2
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
February 25, 2020
2020 Programmatic Trends for Agency Buyers
Agency Buyers are looking ahead to growth in 2020, with more SPO, rising demand for PG and CTV, and collaboration around identity.
Thought Leadership
February 24, 2020
Ads.txt and Sellers.json 101
Initiatives like Ads.txt and Sellers.json support greater transparency in programmatic advertising.
Thought Leadership
February 20, 2020
Partner Perspectives: How Do You Think About SPO?
Rubicon partners from The Trade Desk, Havas, LinkedIn, IBM Watson and GumGum discuss how they view Supply Path Optimization (SPO).
Thought Leadership
February 19, 2020
2020 Programmatic Trends for Publishers - Part 1
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
February 18, 2020
How Buyers Can Curb Invalid Traffic in Programmatic
Invalid traffic wastes ad budgets. Here’s how buyers can better protect their ad dollars from being siphoned off by fraudsters.
In The News
February 13, 2020
Alphabet's Q4 2019 Earnings Reveal YouTube Ad Revenues
Thought Leadership
February 12, 2020
2020 Programmatic Trends for Europe
Adtech has a lot to look forward to in 2020, including broader focus on privacy and data, a greater spirit of collaboration, audio, identity, and well-being.
Events
February 11, 2020
Adtrader Conference
Events
February 10, 2020
Programmatic Brunch Paris
Thought Leadership
February 10, 2020
2020 Trends in Header Bidding
Rubicon Project’s Demand Manager gains traction in 2020, while open source header bidding grows more sophisticated and publishers become key players in Prebid.org.
Thought Leadership
February 6, 2020
Best of the 2020 IAB Annual Leadership Meeting
These sessions at the 2020 IAB Annual Leadership Meeting explore how data and emerging platforms are reshaping programmatic advertising and adtech.
Thought Leadership
February 5, 2020
What does the future of PMPs look like?
Some of our publisher and buyer partners talk about the future of private marketplaces, and what PMPs mean to their business.
Thought Leadership
February 4, 2020
Programmatic Predictions for 2020 in Japan
Shien Zhu, Country Manager, Japan at Rubicon Project, gave us his 2020 programmatic predictions for the Japanese market.
Thought Leadership
February 3, 2020
How Prebid’s User ID Module Empowers Publishers
The Prebid User ID Module lets publishers standardize identity on their terms, which improves audience targeting, monetization, and delivers a better user experience.
Thought Leadership
January 29, 2020
2020 Programmatic Trends in LATAM
Programmatic continues to grow in the LATAM region, where Rubicon Project is a key partner to premium publishers and buyers.
Thought Leadership
January 28, 2020
AdExchanger’s Industry Preview Explores What’s In Store for 2020
Programmatic Publishers have a lot to look forward to in the New Year, including the growth of open-source header bidding, new identity solutions, and a more active role in SPO.
Thought Leadership
January 27, 2020
Inventory Quality at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality and Security, talks about how Rubicon Project safeguards buyers by proactively vetting publishers, and screening inventory both manually and automatically.
In The News
January 24, 2020
Industry reacts: Experts welcome Google Chrome’s third-party cookie removal
Thought Leadership
January 23, 2020
The New Programmatic Standards: Why Audio & DOOH are Essential to Buyer Strategy
Emerging platforms like Audio and DOOH are shaking up the programmatic landscape.
Press Releases
January 21, 2020
Asiaray Partners with Rubicon Project to Pioneer Digital Out-of-Home Programmatic Trading Offering Greater Flexibility for Advertisers
In The News
January 21, 2020
Rubicon Project grows DOOH inventory with Asiaray deal
Thought Leadership
January 21, 2020
How important is PG for your business?
Depan Ravalia, Digital Operations Director, News UK, and Christian Waurich, Director Programmatic Supply at Publicis Media, discuss the challenges and opportunities of Programmatic Guaranteed, and how they plan to leverage PG in the future. 
In The News
January 17, 2020
Xaxis Launches Industry-First Programmatic Website Takeover Solution
In The News
January 16, 2020
Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
Thought Leadership
January 16, 2020
Programmatic Resolutions for 2020
With the start of a New Year, these resolutions put full focus on collaboration, transparency, and ad quality.
Thought Leadership
January 13, 2020
The Future of Brand Safety
In this new video, VP Engineering, Marketplace Quality & Security John Clyman offers his take on the future of brand safety, and how emerging formats lead to new brand safety concerns for programmatic buyers.
In The News
January 8, 2020
LUMA: Ad Tech M&A Was Up Across The Board In 2019
Thought Leadership
January 8, 2020
Programmatic sellers look ahead to 2020
Rubicon sellers Ollie Steele of Ebay and Depan Ravalia of News UK talk about their business focus for 2020.
Thought Leadership
January 7, 2020
Programmatic is Becoming an Integral Part of Spotify's Business
How and why is programmatic and automation fast becoming an integral part of Spotify's business? Zuzanna Gierlinska reveals how Spotify is fully invested in making their premium audience available through automated channels.
In The News
January 6, 2020
Triton Digital Links Into Rubicon Project
Thought Leadership
January 6, 2020
The Importance of Privacy
In this new video, CRO Joe Prusz explains why Privacy is a core value at Rubicon Project, and why it's so important to appreciate the consumer as the industry moves forward. 
Thought Leadership
January 2, 2020
Identity Takes Center Focus at CES 2020
Identity will be front and center at this year’s CES trade show.
In The News
January 1, 2020
Media Stocks Post Mid-30% Gains In 2019; Roku, Trade Desk Soar
Thought Leadership
January 1, 2020
Happy New Year from Rubicon Project
We look forward to an exciting and fruitful 2020.
Thought Leadership
December 20, 2019
Happy Holidays from Rubicon Project
As we round out 2019, we'd like to thank you for your continued partnership. We wish you all the best and look forward to a wonderful new year.
In The News
December 19, 2019
Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV Market
In The News
December 19, 2019
Five Things You Need To Know About The Rubicon-Telaria Merger
In The News
December 19, 2019
2020 and Beyond: What’s Next for Display Advertising?
Press Releases
December 19, 2019
Rubicon Project and Telaria Agree to Combine to Form Largest Independent Sell-Side Advertising Platform, Poised to Capture Growth in Connected TV
Thought Leadership
December 19, 2019
A New Chapter: Rubicon Project to Merge with Telaria
Buyers Gain an Essential Omnichannel Partner Across All Formats and Geographies
Thought Leadership
December 18, 2019
Programmatic buyers look ahead to 2020
Rubicon partners Martin Van Der Meij of Wavemaker, David Newman of Dentsu Aegis Network, Miguel Nieto Amesti of Havas, Alice Ansidei of Mindshare, Jon Levinson of Adobe Advertising Cloud, Ari Paparo of Beeswax, Christian Waurich of Publicis Media, and Dan Larden of Infectious Media discuss their company's focus for 2020.
In The News
December 17, 2019
Predictions 2020: Identity
Thought Leadership
December 17, 2019
2020 Vision: Where Programmatic Pros are Focusing in the New Year
We asked programmatic pros about key areas where their business will be focused in the new year. Their responses ranged from new formats and data science, to partnership and supply path optimization.
Thought Leadership
December 16, 2019
The Benefits of Estimated Market Rate
Adam Henry, VP Business Analysis at Rubicon Project, explains why Rubicon Project continues to develop EMR, and how EMR can benefit both buyers and publishers.
In The News
December 13, 2019
Advertisers Want to De-Risk Their Reliance on Google and Facebook
Thought Leadership
December 12, 2019
Partner Perspectives: GumGum
GumGum's SVP of Commercial Development, Adam Schenkel, offers his thoughts on programmatic trends, Supply Path Optimization, and the future of contextual advertising.
Thought Leadership
December 11, 2019
Increasing Monetization in a Mobile App World
Less Mediation, More Monetization. How Rubicon Project is helping buyers access premium mobile supply for programmatic monetization.
Thought Leadership
December 10, 2019
What does the future of SPO look like?
Rubicon partners Ollie Steele from Ebay, Martin Van Der Meij from Wavemaker, and David Newman from Dentsu Aegis Network discuss how SPO has influenced transparency, why marketplace fees may disappear, and forming deeper programmatic partnerships.
In The News
December 9, 2019
Rubicon Project Announces DOOH Integration with IZON Network
Thought Leadership
December 9, 2019
Why PG works for Adform
Oliver Whitten, Chief Operating Officer at Adform, explains how his company is evolving into an integrated advertising platform, and explains why programmatic guaranteed (PG) is a natural fit.
In The News
December 5, 2019
The Trade Desk Joins Prebid.org, Bolstering Buy-Side Contributions
Thought Leadership
December 5, 2019
Supply Path Optimization (SPO) at Havas
Andrew Goode, EVP Head of Programmatic at Havas, explains what he's learned by going through the process of Supply Path Optimization over the past year. 
Thought Leadership
December 4, 2019
SPO Playbook: How to Tackle SPO
Buyers can tackle Supply Path Optimization (SPO) in three simple phases: Plan, Consolidate, and Partner.
In The News
December 3, 2019
TabMo launches cross-device advertising solution for programmatic guaranteed
Thought Leadership
December 3, 2019
What's the most practical ID solution for the programmatic industry?
In this new video, Rubicon partners from Beeswax, Infectious Media, and Havas discuss the industry's collaboration on Universal ID, and offer their thoughts on the most practical solutions.
Case Study
December 2, 2019
Meredith Corp Finds Success and Scale with Rubicon Project PG for Video
Learn how Meredith turned to Rubicon Project to help them scale their video demand with an independent PG solution that delivered in full and a team that provided unmatched support.
Thought Leadership
December 2, 2019
Partner Perspectives: Criteo
Marc Grabowski, EVP Global Supply at Criteo, reviews industry trends that have impacted his business in 2019, and talks about the impact of Programmatic Guaranteed.
Thought Leadership
November 27, 2019
Happy Thanksgiving from Rubicon Project
As we prepare to give thanks for a great year, we hope you enjoy the holidays with your family and friends. Happy Thanksgiving!
In The News
November 26, 2019
The Wires 2019: The Winners
Thought Leadership
November 25, 2019
How to Implement App-Ads.txt
Andrey Tserkus, Principal Software Development Engineer at Rubicon Project, explains how to avoid common pitfalls when implementing app-ads.txt.
In The News
November 21, 2019
The Trade Desk Joins Alternative Ad-Tech Coalition Prebid
Thought Leadership
November 21, 2019
How are you evaluating your SPO options?
Ari Paparo, CEO Beeswax, explains how his incentives are aligned with his customers, and how he's working with partners to eliminate waste. Dan Larden, Global Strategic Partner, Infectious Media, talks about synthesizing data from buying platforms and suppliers to automate SPO decisions.
In The News
November 20, 2019
3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them
Thought Leadership
November 20, 2019
SPO Playbook: Why Supply Path Optimization Matters
This is the second in a series of articles on Supply Path Optimization (SPO). Part one: How to Achieve Better Buyer Outcomes with Supply Path Optimization. Don’t Wait Fortune favors […]
Thought Leadership
November 19, 2019
Brand Safety at Rubicon Project
In this new video, John Clyman, VP Engineering, Marketplace Quality & Security, explains how Rubicon Project works to ensure brand safety.
Thought Leadership
November 18, 2019
VIDEO: Prebid, Identity, and SPO with PCH's Steve Bagdasarian
Steve Bagdasarian, General Manager at PCH Media, discusses how his company is taking advantage of Prebid and becoming a leader in the identity space.
In The News
November 15, 2019
Here’s What We Learned From Ad Tech’s End-of-Year Health Check
Thought Leadership
November 14, 2019
VIDEO: Supply Path Optimization with Amnet
Jason Randall, Chief Technology Officer at Amnet, discusses his approach to Supply Path Optimization, how Amnet is moving the industry forward, and how PG and PMPs impact his business. 
Research
November 13, 2019
CTV via Programmatic Guaranteed
Programmatic Guaranteed (PG) presents itself as the best way for content creators and owners to capture the highest value for their CTV inventory efficiently, accurately, and at scale.
Thought Leadership
November 13, 2019
Twelve Years of Innovation
Over the past 12 years, Rubicon Project has paved a unique path throughout the ad tech landscape. Discover how we've transformed programmatic advertising and are continuously innovating to enhance user experiences, help buyers achieve better outcomes, and ensure publishers monetize to the best of their abilities.
Thought Leadership
November 12, 2019
How App-Ads.txt Promotes Brand Safety
In this new video, John Clyman discusses Rubicon Project's commitment to app-ads.txt, and explains why it's important for all players in the programatic supply chain to work together for brand safety.
In The News
November 11, 2019
Sparking joy: tidying up programmatic media
Thought Leadership
November 11, 2019
VIDEO: Partner Perspectives with LinkedIn
Peter Turner, Senior Manager of Partnerships at LinkedIn, talks about current trends in programmatic advertising, his company's focus for 2019, and how they think about Supply Path Optimization. 
In The News
November 8, 2019
DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration
In The News
November 7, 2019
What's the programmatic outlook for Asia? Let us know your thoughts
Thought Leadership
November 7, 2019
VIDEO: Programmatic Identity with the Trade Desk
Anna Forbes, UK General Manager at The Trade Desk, discusses how the industry will move away from 3rd party cookies and how Unified ID helps address this pressing issue.
In The News
November 6, 2019
Rubicon Project and MediaMath agree LiveRamp integrations
Thought Leadership
November 6, 2019
VIDEO: How Demand Manager Helps Implement Prebid
Robert Martinez, Software Engineer at Rubicon Project, explains how Demand Manager makes it simple for publishers to implement and manage Prebid.
Events
November 5, 2019
Programmatic Pioneers Summit
Join us at Programmatic Pioneers to learn how innovative brands like Macy’s, American Express, Disney, Samsung, Nestle and many others are optimizing their data to deliver the most accurate audience […]
Thought Leadership
November 5, 2019
VIDEO: Partner Perspectives with Dotdash
Sara Badler, SVP Programmatic & Revenue Strategy at Dotdash, discusses some industry trends she's seen this year, and why programmatic guaranteed is important to her business.
Thought Leadership
November 4, 2019
How do you think about SPO for your business?
Rubicon Project partners discuss their approach to supply path optimization, and the best way to create value in the programmatic supply path.
In The News
November 1, 2019
Mobile, audio and DOOH have survived without cookies - but can adtech follow suit?
Thought Leadership
October 31, 2019
SPO Playbook: How to Achieve Better Buyer Outcomes with Supply Path Optimization
Supply Path Optimization is a critical step for buyers to achieve better outcomes in the new programmatic landscape. Here’s how to begin consolidation.
In The News
October 30, 2019
Identity In Digital Advertising: It’s Everyone’s Problem
Thought Leadership
October 30, 2019
VIDEO: How Should Publishers Implement Prebid?
In this new video, Software Engineer Robert Martinez talks about the best way for publishers to implement Prebid, and explains how new tools for Prebid evolve from customer feedback. 
In The News
October 29, 2019
Tackling the Identity Challenge: Q&A with Carol Starr, Rubicon Project
Thought Leadership
October 29, 2019
New Programmatic Inventory for a Mobile World
As mobile advertising grows, new programmatic inventory emerges to help brands share their stories in fresh ways.
Events
October 28, 2019
AdTech Summit 2019
On November 22, the second edition of the AdTech Summit , the new annual event of IAB France , will be held in partnership with the IAB Tech Lab.  1 […]
Events
October 28, 2019
IAB Denmark Programmatic Seminar
IABs Programmatic Conference on 28th November 2019 is Scandinavia’s most important conference specialized on programmatic advertising. Get inspired by the latest trends and hot topics in the tech and advertising […]
Thought Leadership
October 28, 2019
VIDEO: The Evolution of Demand Manager
CRO Joe Prusz explains how Rubicon Project's Demand Manger can help programmatic publishers increase their yield, and what exciting developments they have to look forward to. 
In The News
October 24, 2019
Rubicon Project Announces Integration with LiveRamp’s IdentityLink
Press Releases
October 24, 2019
Rubicon Project Announces Integration with LiveRamp’s IdentityLink
Thought Leadership
October 24, 2019
Partner Perspectives: The Future of Identity
We asked a few of our partners for their thoughts on the future of identity in the programmatic world. Their ideas span from the resurgence of contextual advertising to open source Prebid solutions.
Events
October 23, 2019
ATS Berlin
ExchangeWire’s global conference series — ATS — will return to Berlin in November 2019. ATS Berlin will focus specifically on the programmatic advertising and marketing technology industry in Germany. Supported […]
In The News
October 23, 2019
What Does the End of Cookies Mean for Digital Advertising?
Thought Leadership
October 23, 2019
VIDEO: Demand Manager with Auto Trader's Richard Robinson
Richard Robinson, Head of Programmatic Sales, UK, at Auto Trader, talks about how things have changed for the business since he implemented Prebid header bidding with Demand Manager.
Events
October 22, 2019
Prebid Meetup and Leadership Summit
The Prebid Meetup and Leadership Summit is an educational event including overviews, deep dives and conversations about Prebid, its evolution, roadmap and vision. It’s a chance to get key insights […]
Thought Leadership
October 22, 2019
Partner Perspectives: Havas
Andrew Goode, EVP Head of Programmatic at Havas Media, talks about the industry's trend towards transparency, and how programmatic guaranteed has impacted his business.
In The News
October 21, 2019
Rubicon Project Buys Header Bidding Tech Startup RTK.io For $11 Million
Press Releases
October 21, 2019
Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions
Thought Leadership
October 21, 2019
Accelerating our Commitment to Open Source with the Acquisition of RTK.io
Our goal is to empower publishers everywhere and we want to do it as quickly and effectively as possible. That is why today I’m excited to announce we have acquired RTK.io, a provider of header bidding solutions that have much in common with Demand Manager, including a foundation in Prebid, the industry’s open source framework, robust and easy-to-use controls, and world-class client service. 
Case Study
October 17, 2019
BuzzFeed Sees Exceptional Results with Rubicon Project’s Programmatic Guaranteed (PG) Solution
Programmatic Guaranteed (PG) offers a more efficient and transparent approach to programmatic media buying. Media buyers get guaranteed inventory and access to premium publishers, while publishers can lock in revenue […]
Thought Leadership
October 17, 2019
VIDEO: Marketplace Shifts in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, discusses the changes he's seen in the Brazilian programmatic market since Rubicon launched its Sao Paulo office in 2014. 
In The News
October 16, 2019
To reduce auction duplication, buyers start to enforce sellers.json
Thought Leadership
October 16, 2019
VIDEO: Programmatic Identity with News UK
Ben Walmsley, Commercial Director, Publishing at News UK, comments on the inevitability of the third-party cookie's demise, and why it's imperative for the programmatic industry to start preparing. 
Events
October 16, 2019
Advertising Week Europe
A GLOBAL GATHERING OF MARKETING & COMMUNICATIONS LEADERS #AWEurope will be held at Picturehouse Central in the vibrant city of London. By day, it will feature unique media, marketing, technology […]
Events
October 16, 2019
Advertising Week LATAM
Events
October 16, 2019
IAB Annual Leadership Meeting
IAB’s flagship Annual Leadership Meeting (ALM) brings together over 1,100 senior-level brand marketers, publishers, and digital media & advertising leaders. The IAB Annual Leadership Meeting explores the big, growth-centered issues that are at […]
Thought Leadership
October 15, 2019
Programmatic Trends in APAC
Yogesh Sehgal, Regional Manager Asia at Rubicon Project, talks about programmatic trends in the APAC region, the growth of video and audio, and how programmatic guaranteed has helped introduce new publishers to programmatic monetization. 
Thought Leadership
October 14, 2019
VIDEO: Programmatic Video with Beeswax's Cadi Jones
Cadi Jones, Commercial Director EMEA at Beexwax, talks about the challenges and opportunities she sees in programmatic video, including the rapid growth of OTT, CTV and in-app video. 
Thought Leadership
October 10, 2019
VIDEO: 2020 Vision with MediaMath's Shaun Lin
Shaun Lin, Director of Global Supply Partnerships at MediaMath, explains how MediaMath is working to create an accountable and addressable supply chain.
Thought Leadership
October 9, 2019
Video: Emerging Markets in Brazil
Salomao Junior, VP of Seller, LATAM at Rubicon Project, talks about emerging markets in Brazil and how Rubicon Project is stimulating the growth of DOOH.
Thought Leadership
October 8, 2019
Video: Partner Perspectives with Simpli.fi
Frost Prioleau, CEO of Simpli.fi, discusses how industry trends have influenced his business, and the three different types of transparency essential in today's programmatic marketplace.
Thought Leadership
October 7, 2019
Video: Programmatic Trends in Brazil
Salomao Junior talks about current trends in Brazilian adtech, and why more buyers and sellers are taking advantage of programmatic guaranteed. 
Thought Leadership
October 3, 2019
How LATAM Markets are Using Programmatic to Ramp Up Growth
As internet penetration increases in Latin America, so do programmatic ad budgets.
In The News
October 2, 2019
After 25 years of 'problems and friction', MediaMath wants to reset digital advertising
In The News
October 2, 2019
MediaMath Targets Supply Chain Transparency With SOURCE Framework
Thought Leadership
October 2, 2019
New Community Standards to Foster Greater Collaboration & Trust
Rubicon Project is now IAB UK Gold Standard 1.1 certified, keeping with its commitment to collaboration and transparency in a well-lit marketplace.
In The News
October 2, 2019
MediaMath pledges to clean up the digital media supply chain within next year
In The News
October 2, 2019
MediaMath Leading Effort to Create New Ad Supply Chain
In The News
October 2, 2019
The Online Ad World Is Murky. A Group of Companies Wants to Fix That
Thought Leadership
October 2, 2019
Video: Shaping the Brazilian Programmatic Market
Salomao Junior, VP of Seller, LATAM at Rubicon Project, explains how Rubicon Project's close relationship with Brazilian buyers and sellers has helped shape the programmatic market.
In The News
October 1, 2019
Are we heading towards a world without retargeting?
In The News
September 30, 2019
Essential Second-Quarter Stats for Ad Tech and Platforms
Thought Leadership
September 30, 2019
Video: Partner Perspectives with MobileFuse
In this new video, Ken Harlan, Founder and CEO of MobileFuse, discusses his company's focus for 2019, and why he predicts big growth for Private Marketplaces.
Thought Leadership
September 26, 2019
VIDEO: Programmatic Perception in Brazil
Salomao Junior, VP of Seller LATAM at Rubicon Project, explains how the Brazilian industry's perception of programmatic advertising has evolved.
In The News
September 25, 2019
What Is a Supply-Side Platform (SSP)? Definition, Features, Companies, and Examples
Thought Leadership
September 25, 2019
VIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging programmatic formats, and why he's chosen to partner with a select group of large SSPs. 
Thought Leadership
September 24, 2019
VIDEO: The Mobile Market
Matt Cunha explains why more and more mobile publishers are turning to Rubicon Project for help with their programmatic strategies.
In The News
September 19, 2019
MailOnline tests digital identifiers as replacements for third-party cookies
Thought Leadership
September 19, 2019
4 Events Supporting a More Female Future During Advertising Week NY
Media has been heavily dominated by men for years. These sessions at Advertising Week NY uncover how to ensure the future is female.
In The News
September 18, 2019
RampUp NY 2019 Recap: The Age of Collaboration is Here
Thought Leadership
September 18, 2019
VIDEO: Partner Perspectives - Cookies
We sat down with some of our publisher partners to get their perspective on the future of identity, and how consumer privacy initiatives will impact programmatic advertising.
Thought Leadership
September 17, 2019
Why Independent Ad Tech is Collaborating for the Greater Good
At this year’s DMEXCO, Rubicon Project’s Joe Prusz sat on a panel with other C-suite leaders to discuss collaboration in ad tech.
Thought Leadership
September 16, 2019
VIDEO: US Programmatic Trends
Ryan Mulcahy, Head of Revenue for North America, highlights major programmatic trends that will impact the US market in the coming year. He explains the growing importance of video, and why it's more important than ever for the industry to standardize on one unified ID. 
In The News
September 12, 2019
Google says it competes with ‘lots of companies’ in advertising — here’s the hole in that argument
In The News
September 12, 2019
‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead
In The News
September 12, 2019
The Big Story: The Great Ad Tech Reformation
In The News
September 11, 2019
The ad tech industry is crowded and competitive
In The News
September 11, 2019
Supply-side platforms want to deal with advertisers directly
Thought Leadership
September 11, 2019
VIDEO: Programmatic Perception
In this new video, Ryan Mulcahy, Head of Revenue, North America, talks about how the market perception of programmatic has shifted over the past five years.
In The News
September 10, 2019
What Headwinds? Ad Tech Stocks Are Surging This Year
Thought Leadership
September 10, 2019
5 DMEXCO Sessions You Shouldn’t Miss
At DMEXCO, leaders will unpack how open source can bring greater trust and transparency to the digital economy.
Thought Leadership
September 9, 2019
Building Out Header Bidding Solutions Across Platforms
As header bidding solutions emerge across platforms, they must meet these three criteria to best serve mobile-first publishers.
Thought Leadership
September 5, 2019
Evolution to First Price Auctions
It’s no secret the adtech industry has evolved from second price auctions to first price auctions.  But why did that standard develop?  Rubicon Project’s Martin Hill explains how this new […]
Thought Leadership
September 4, 2019
Cleaning Up User Synch with Martin Hill
As technologies evolve in the adtech industry and universal ID becomes a bigger focus, how can everyone move forward to clean up user sync?  Rubicon Project's Martin Hill gave us his hot take on how this all might shake out and where Demand Manager fits into these plans.
Thought Leadership
September 3, 2019
Lessons Learned from the Sydney Automation Summit
Rubicon Project’s annual Automation Summit in Sydney highlighted four key trends in programmatic: Prebid, Monetisation, SPO, and emerging platforms
Thought Leadership
August 29, 2019
VIDEO: Partner Perspectives with Unruly
Kenneth Suh, Chief Operating Officer at Unruly, offers his perspective on how Programmatic Guaranteed has helped to level the playing field for publishers.
August 28, 2019
Thought Leadership
August 27, 2019
Mobile Shifts
Matt Cunha talks about recent trends in mobile, and how mobile publishers are shifting towards new monetization partners. 
Events
August 23, 2019
Advertising Week New York
Rubicon Project, USA TODAY NETWORK, and AdExchanger invite you to a lively discussion during Advertising Week New York with some of the industry’s brightest women leaders to ensure the future […]
In The News
August 22, 2019
Fixing Programmatic: We're doing the hard stuff now
Thought Leadership
August 21, 2019
LATAM Trends
SVP LATAM Patrizio Zanatta reports on the latest programmatic trends in Latin America, and explains why LATAM publishers are all about video. 
Thought Leadership
August 20, 2019
Full Funnel Focus: The State of Transparency in Video Ad Performance
Rubicon Project is building out its analytics to help premium video publishers better monetize their stack.
Thought Leadership
August 19, 2019
Bringing Clarity to a Murky Programmatic Supply Chain
Rooted in the rise of header bidding, SPO aims to simplify the murky programmatic supply chain by eliminating waste, hidden fees, and brand safety risks that come with buying through non-vetted supply sources.
In The News
August 16, 2019
The advertising industry must change its identity model, says Rubicon Project CTO
In The News
August 15, 2019
SpotX Adds Latest Prebid Tool for Header Bidding
Thought Leadership
August 14, 2019
Programmatic in LATAM
Patrizio Zanatta, SVP LATAM, talks about how Rubicon Project has shaped the programmatic market in the Latin America region.
In The News
August 13, 2019
Cracks In The Walled Garden: The Case Against Advertising With Google
Thought Leadership
August 13, 2019
Mobile Market Perception
Matt Cunha, Senior Sales Director, Mobile, talks about new opportunities for programmatic in the mobile space. 
Thought Leadership
August 12, 2019
VIDEO: Partner Perspectives with BuzzFeed’s Michele DeVine
What trends are programmatic partners like BuzzFeed focused on? Michele DeVine at BuzzFeed gave us her partner perspective.
In The News
August 8, 2019
Programmatic audio: Why brands should stay tuned
In The News
August 8, 2019
Programmatic Audio Blog series – developments, opportunities and challenges
In The News
August 8, 2019
KPEX and Interplay Media adopt Rubicon Project’s market leading Demand Manager
Thought Leadership
August 8, 2019
Impact of SPO in ANZ
Rohan Creasey talks about the impact of SPO in ANZ, and why so many buyers in Australia and New Zealand have chosen to partner with The Rubicon Project.
Press Releases
August 7, 2019
KPEX and Interplay Media Adopt Rubicon Project’s Market Leading Demand Manager
In The News
August 7, 2019
Please look directly into the camera: why all eyes should be on video
Thought Leadership
August 7, 2019
Programmatic Evolution
Rohan Creasey, Country Manager ANZ, explains the history of adtech in his region, and how The Rubicon Project has thrived in an evolving marketplace.
Thought Leadership
August 6, 2019
Trends in ANZ
Rohan Creasey, Country Manager, Australia & New Zealand, talks about programmatic market trends in ANZ and what he sees coming up.
Events
August 2, 2019
São Paulo Executive Exchange
In The News
August 1, 2019
Ad Tech Company Rubicon Project's Revs Soar 32%, Mobile Dominates
In The News
July 31, 2019
Rubicon Project Grows Revenue To $37.9 Million With Positive RTB Trends
In The News
July 31, 2019
Rubicon Project +10.6% after Q2 beat
Thought Leadership
July 31, 2019
5 Ways Programmatic Video Standards are Changing to Simplify Ad Delivery
With programmatic video performing across screens and devices, these initiatives are helping media players deliver quality at scale.
Thought Leadership
July 30, 2019
New Publisher Tools
Steve Hulkower, Senior Director of Product Management talks about the new publisher tools Rubicon Project is creating to improve deal outcomes for both buyers and sellers.
In The News
July 29, 2019
Viamedia’s QTT Taps Digital Ad Dollars for Local Cable
July 29, 2019
In The News
July 26, 2019
The Case For First-Party, Community-Driven Identity
Thought Leadership
July 25, 2019
The Hack that Became a Standard: Header Bidding Grows Up
Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.
Thought Leadership
July 24, 2019
What to Look For in a Partner You Can Trust for SPO
Trust, transparency, and consultative white-glove service are table stakes for a healthy programmatic business relationship.
Thought Leadership
July 23, 2019
Better Deal Outcomes For Buyers
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project drives better deal outcomes for buyers, and what kind of programmatic deals are best for curation, targeting, priority and guarantees.
In The News
July 22, 2019
Trade Desk Clashes With Google Over Transparency Initiative
Thought Leadership
July 18, 2019
Rubicon Project Helps Raise the Curtain on Audio Programmatic
As digital audio audiences grow, publishers and buyers are turning to audio programmatic ad buying using real-time marketplaces and online platforms to transact inventory.
Thought Leadership
July 17, 2019
Pragmatic Programmatic: Ads.cert
Hrishi Deodhar, Lead Solutions Engineer, delineates the evolution of ads.cert from ads.txt and how it will affect programmatic trading.
In The News
July 16, 2019
DOOH deals target Australia, SEA, India
In The News
July 16, 2019
Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report
Thought Leadership
July 16, 2019
More Valuable Deals
Steve Hulkower, Senior Director of Product Management, explains how Rubicon Project is innovating to create more valuable deals.
In The News
July 11, 2019
Movers and Shakers: Verizon, MediaCom, Vodafone, Rubicon Project, and more
In The News
July 11, 2019
Rubicon Project appoints Sarah Harden to Board of Directors
In The News
July 11, 2019
Stop the fuzzy fireside chats – let’s start a bonfire instead
Thought Leadership
July 11, 2019
Programmatic Industry Predictions for 2020
Rubicon Project’s James Brown gave his programmatic industry predictions for 2020 at Interact Warsaw.
In The News
July 10, 2019
Rubicon Project Appoints Sarah Harden to Board of Directors
Thought Leadership
July 10, 2019
Programmatic Challenges & Growth for 2020
Rubicon Project’s James Brown gave his predictions on the programmatic industry’s challenges and growth opportunities in 2020.
In The News
July 9, 2019
Rubicon Sees ‘Healthy Increase’ In Programmatic Buying Of Digital Audio
July 9, 2019
Press Releases
July 8, 2019
Rubicon Project Appoints Sarah Harden to Board of Directors
In The News
July 8, 2019
Rubicon Project adds Harden as director
In The News
July 5, 2019
The Rubicon Project: Taking A Closer Look At Its Demand Manager Initiative
In The News
June 27, 2019
The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project
Thought Leadership
June 26, 2019
Michael Barrett on Emerging Markets
Michael Barrett offers some thoughts on Emerging Markets in Programmatic, how the ad tech industry is growing, and the latest formats supported by Rubicon Project.
Events
June 25, 2019
Consumer Electronics Show
Events
June 25, 2019
UK Summit 2019
Thought Leadership
June 25, 2019
Programmatic Guaranteed
Steve Hulkower, Senior Director of Product Management, provides an overview of Programmatic Guaranteed, and the importance of a seamless PG experience.
Thought Leadership
June 24, 2019
Client Challenges
Three members of Rubicon Project’s Account Services team offer their thoughts on partnering with publisher clients to address ad tech challenges.
In The News
June 21, 2019
MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform
In The News
June 21, 2019
MediaMath Partners with Rubicon Project to Enhance Supply Chain Solution
Thought Leadership
June 20, 2019
Client Relationships
Three members of Rubicon Project’s Account Services team offer their take on how to build strong relationships with ad tech clients.
In The News
June 19, 2019
MediaMath aims to fix media supply chain issues
In The News
June 19, 2019
The Magic Of Tidying Up Your Business Partnerships
Thought Leadership
June 19, 2019
Rubicon Project's Transparency Call to Arms
This interview on transparency and the future of programmatic with Rubicon Project CEO Michael Barrett first appeared in MediaVillage on June 17, 2019.  Michael Barrett’s greatest surprise since joining Rubicon […]
In The News
June 18, 2019
MediaMath is joining Rubicon Project and Havas to change programmatic for the better
In The News
June 18, 2019
New MediaMath partnerships aim to fight ad fraud and improve supply chain visibility
Thought Leadership
June 18, 2019
Evolution of the PMP UI
Senior Director of Product Management Steve Hulkower discusses The Rubicon Project’s role in pioneering Private Marketplaces, and the new Deals UI being developed to meet the needs of a changing […]
In The News
June 17, 2019
IAB launches mentorship program for digital advertising industry
In The News
June 17, 2019
News IAB launches industry mentoring program
In The News
June 17, 2019
What data privacy regulation pressure on Google means for ad tech
In The News
June 17, 2019
IAB launches industry mentorship program
In The News
June 17, 2019
How Do We Boost Transparency in Digital Advertising?
Thought Leadership
June 17, 2019
We Listened To You – We’re Focused on These Top Three Programmatic Video Features
Our publishers and buyers asked, so we delivered. We’re developing these three features to make our video platform more effective than ever.
In The News
June 16, 2019
Rubicon Project's Transparency Call to Arms: Exclusive Interview with CEO Michael Barrett
Events
June 13, 2019
Tokyo Automation Summit
Thought Leadership
June 13, 2019
7 Events to Make the Most of Your Cannes Lions Experience
The Cannes Lions Festival jam-packs the latest in creative marketing innovation. These top picks in programmatic will help you maximize your time.
In The News
June 12, 2019
The WIR: WPP Sells Majority Stake in Kantar, Google and Amazon Call an OTT Ceasefire, and France Passes its New Tech Tax
Thought Leadership
June 12, 2019
Faster Exchange, Better Performance
Demand Manager offers programmatic publishers the control and insights to manage demand faster, improving the user experience.
In The News
June 11, 2019
What Happened at #OpsNY: A Tweet-by-tweet Breakdown
Thought Leadership
June 11, 2019
Programmatic for Publishers: 5 Myths Debunked
5 myths about programmatic selling and how Rubicon Project helps publishers monetize with Prebid
In The News
June 7, 2019
Rubicon Project Takes Full Floor at Nomad Tower
Thought Leadership
June 6, 2019
Improving User Experience in Programmatic Video
Product Management Director Sambit Patniak explains how Rubicon Project is working to improve user experience in programmatic video.
In The News
June 5, 2019
Ad Tech Firm Moving to 15K SF in Nomad Tower
Thought Leadership
June 5, 2019
Pragmatic Programmatic: Universal IDs
Rebecca Ackers, our Director, Global Accounts, discusses Universal IDs and where she sees them going in 2019.
Thought Leadership
June 3, 2019
Michael Barrett on SPO
Michael Barrett gives us his take on SPO – Supply Path Optimization – and how it’s transforming the programmatic landscape.
Thought Leadership
May 30, 2019
How Rubicon Project is increasing PMP revenue for publishers in Japan
Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising.  VIDEO […]
Thought Leadership
May 29, 2019
The Arrival of Enterprise Header Bidding
The next phase in header bidding delivers Demand Manager, an enterprise solution through Prebid that ultimately enhances supply path optimization.
In The News
May 28, 2019
How Google is rewriting the rules of ad auctions
Thought Leadership
May 28, 2019
Open Source Wrappers: the “Switzerland” of Header Bidding
Prebid has taken strides to light up the media supply chain by providing neutral, open source, programmatic solutions that drive demand for publishers.
Thought Leadership
May 22, 2019
What the Move to Server-Side Means for Adtech
The Move to Server-Side Promises Ubiquitous Connectivity
Research
May 22, 2019
Bridging The Gap To First-Price Auctions: A Buyer’s Guide
As the behemoths have capitulated to the industry’s move to first-price auctions, the new world of auction dynamics is something no buyer can afford to ignore.
In The News
May 21, 2019
How The Trade Desk Is Integrating With Prebid to Boost Its Unified ID
In The News
May 21, 2019
Rebecca Ackers on Programmatic Transparency and Supporting Women in Ad Tech
In The News
May 20, 2019
Sound and vision: where the industry is at with programmatic audio
Thought Leadership
May 20, 2019
Michael Barrett on GDPR and Privacy
Michael Barrett explains why regulating privacy will benefit the industry.
Thought Leadership
May 16, 2019
Adopting Error Codes Can Save Publishers’ Revenue From Going Down the Drain
Lack of Adoption of Error Codes is a Lost Opportunity for Publishers.
Thought Leadership
May 15, 2019
The Benefits of Managed Service in a Server-Skewing World
Before the shift to server-side, client-side hosting promises to float publishers in the interim. But with it comes the need for a managed service solution. Here’s why.
In The News
May 14, 2019
Rubicon Project rolls out Demand Manager to introduce prebid as a service
Thought Leadership
May 14, 2019
Industry Shifts
Michael Barrett describes how Demand Manager could impact the evolution of ad tech.
In The News
May 13, 2019
Rubicon Project launches new header bidding solution
In The News
May 13, 2019
Pulse Premium Content Autotrader and Discovery explore ways to reduce operational costs of header bidding
Thought Leadership
May 13, 2019
Header Bidding’s Path to Maturity...and the Road Ahead
From Complexity to Simplicity.  How can publishers implement header bidding with ease? This article was originally published by MediaVillage.com on May 9, 2019. How We Got Here. The origins of the […]
In The News
May 12, 2019
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
In The News
May 10, 2019
The WIR: Roku Doubles it Video Ad Impressions, ITV’s Ad Revenues Slide, and Facebook Tweaks its Video Ranking Algorithm
In The News
May 10, 2019
Rubicon Project's latest header bidding tool gives control back to publishers
In The News
May 10, 2019
Rubicon Project introduces prebid as a service Read more at: https://www.campaignasia.com/article/rubicon-project-introduces-prebid-as-a-service/451618
In The News
May 10, 2019
Rubicon Project Introduces Prebid As A Service With Demand Manager
In The News
May 10, 2019
With Demand Manager, Rubicon Project Introduces Prebid as a Service; Teads announces official launch into Netherlands
Events
May 10, 2019
Sydney Automation Summit 2019
In The News
May 9, 2019
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
In The News
May 9, 2019
Inside Rubicon Project’s Latest Header Bidding Tool
In The News
May 9, 2019
Rubicon Releases Demand Manager Prebid, Simplifies Header Bidding
In The News
May 9, 2019
Rubicon Project Built Demand Manager To Give Publishers More Control Over Open Web
Press Releases
May 9, 2019
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Thought Leadership
May 9, 2019
Why Prebid Makes the Header More Relevant Than Ever
With Demand Manager, Rubicon Project offers publishers Prebid-as-service, bringing a new level of control and simplicity to header bidding.
In The News
May 7, 2019
PepsiCo increased cost efficiency by 28% with blockchain test
In The News
May 7, 2019
Google is restricting cookies and promising users more privacy
Thought Leadership
May 7, 2019
Prebid Tools, A Hot Take with Phil Meyer
Phil Meyer explains how new Prebid Tools are giving publishers more control over how they monetize.
In The News
May 6, 2019
PepsiCo and Mindshare programmatic blockchain test drives 28% efficiency lift
Thought Leadership
May 6, 2019
6 of our Favorite 6-Second Video Ads
In a programmatic world where 6-second videos challenge marketers to embrace “creativity within borders,” here’s a taste of our favorite snackable video content.
In The News
May 5, 2019
Why Ad Tech Shouldn’t Be Skittish About Supply Path Optimization
In The News
May 3, 2019
Ad Exchange Rubicon Project Posts 30% Revenue Gains
Thought Leadership
May 2, 2019
Prebid for the People, A Hot Take with Phil Meyer
Phil Meyer explains how new tools are making Prebid more accessible to business people.
In The News
May 1, 2019
Rubicon Project +1.8% as it nears EBITDA break-even
Thought Leadership
April 30, 2019
How Does Rubicon Project Educate Buyers and Sellers?
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about educating partners.
Blog
April 29, 2019
Where Humans Help in Analyzing Video Performance
In an increasingly programmatic world, human insights still drive video performance.
Events
April 24, 2019
IAB Interact Warsaw
Thought Leadership
April 24, 2019
Industry Challenges
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about industry challenges with Jack Hershman at AdWeek Europe.
Events
April 23, 2019
Stockholm Automation Summit
Thought Leadership
April 22, 2019
Effects of Social Platforms
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about the effects social platforms have had on the industry.
Thought Leadership
April 18, 2019
Stand Out in Ad Tech
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks with Jack Hershman at AdWeek Europe about breaking through the noise of a crowded industry.
In The News
April 17, 2019
Can Bid Shading Really Deliver for Both Advertisers and Publishers?
Thought Leadership
April 16, 2019
One-to-One at Scale
Steve Wing, Managing Director of UK and Nordics at Rubicon Project, talks about the growth of programmatic with Jack Hershman at AdWeek Europe.
In The News
April 15, 2019
Rubicon's John Peragine: Creating Smaller, More Snackable Ads
Charity
April 15, 2019
Ads Impact: Making Marketing a Force for Good
Rubicon Project is committed to community involvement by donating billions of impressions to non-profits & PSAs. This article on our Ads Impact partnership was originally published by MediaMath on April 15, […]
In The News
April 10, 2019
IAB Europe Publishes ‘Blockchain Demystified’ White Paper
Thought Leadership
April 8, 2019
Alex Smith on the Future of Prebid Mobile
Rubicon Project’s Alex Smith, chairperson at Prebid.org, explains how Prebid Mobile is growing in value for mobile publishers.
In The News
April 8, 2019
Buying ads.txt authorized sellers reduces the ad fraud in 19%
In The News
April 4, 2019
Verizon Media releases DOOH inventory for advertisers
Thought Leadership
April 2, 2019
Programmatic Growing Up - Insights from Advertising Week Europe
Nearly 40,000 ad industry professionals convened in London for Advertising Week Europe, and there were key takeaways for programmatic buyers in terms of how they can enrich relationships and drive […]
Events
April 2, 2019
Advertising Week Asia
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class […]
Events
April 2, 2019
OMR Festival
The OMR Festival is the leading digital marketing event in Europe. Over 50,000 marketing and digital enthusiasts, 400+ exhibitiors and 300 speakers will take part in the 2-day event of […]
Events
April 1, 2019
Madrid Automation Summit
Thought Leadership
April 1, 2019
Less is Finally Becoming More in the Programmatic World
This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]
In The News
March 30, 2019
Sizmek Files For Bankruptcy And Faces An Uncertain Fate
In The News
March 28, 2019
Essential Fourth-Quarter Stats for Ad Tech and Platforms
Thought Leadership
March 27, 2019
The Challenges of Prebid Mobile, A Hot Take with Alex Smith
Why Should Developers Adopt Prebid Mobile? It’s no secret the ad tech industry is constantly racing towards better performance, and Prebid mobile has emerged as one of the best ways […]
In The News
March 26, 2019
Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech
Events
March 25, 2019
Admonsters OPS
Ops is AdMonsters’ large-and-in-charge annual conference with 800+ digital strategists and media leaders coming together in NYC.
Thought Leadership
March 21, 2019
Automation with a Personal Touch
Rubicon Project’s Ashley Wheeler dishes on how human insights and “white glove” service can differentiate programmatic partnerships. This article was originally published by MediaVillage.com on March 20, 2019. Let’s face […]
In The News
March 20, 2019
Ashley Wheeler of Rubicon Project on How Human Insights Can Differentiate Programmatic
Thought Leadership
March 19, 2019
The Benefits of Prebid Mobile, A Hot Take with Alex Smith
Why Should Publishers Adopt Prebid Mobile? As header bidding became the ad tech industry standard, proprietary wrappers caused patchworked coding headaches for which developers would sometimes spend weeks piecing together […]
In The News
March 15, 2019
Google ads are about to get more expensive… or are they?
In The News
March 15, 2019
Everything You Need To Know About Bid Shading
Thought Leadership
March 15, 2019
Driving Innovation to Smash Glass Ceilings
Women in Tech: Rubicon Project’s Alex Smith on Building a More Inclusive Team As part of our “Women in Tech” series, we spoke with Alex Smith to discover her journey […]
In The News
March 14, 2019
Google’s Latest Ad-Tech Changes and the Likely Future Impact
Events
March 13, 2019
Delhi Programmatic Masterclass
Join us at The Westin Gurgaon for our next programmatic masterclass in Asia. The afternoon agenda will be designed to highlight and address the hottest trends and topics in market […]
In The News
March 13, 2019
Google Is Moving To First-Price, But Big Questions Remain
In The News
March 13, 2019
WTF is a unified ad auction?
Thought Leadership
March 12, 2019
The Importance of Video with Michael Barrett
Last month, Rubicon Project announced its 2018 Q4 earnings, which revealed a number of milestones that demonstrate a strong future for the company, including: 32% increase in revenue compared to […]
Thought Leadership
March 8, 2019
Top 6 SXSW Picks for Ad Tech
From blockchain solutions to an exploration of “spatial sound” inventory, Rubicon Project has selected 6 of the big ideas on display at SXSW Interactive that are shaping the ad tech industry.
In The News
March 8, 2019
Rubicon adopts The Trade Desk’s unified ID
Thought Leadership
March 7, 2019
The Future of Header Bidding
Key takeaways from Prebid.org’s Leadership Summit at Mobile World Congress Summarized from a recap by our friends at Marfeel
In The News
March 6, 2019
Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio
In The News
March 5, 2019
Rubicon Project adopts Trade Desk's unified ID
Press Releases
March 5, 2019
Rubicon Project Implements Standardized Common ID With The Trade Desk
Thought Leadership
March 4, 2019
Growing Greater European Partnerships
James Brown, Head of EMEA, on why it is important to take a closer look of Europe and how to establish a strong relationship with each region
In The News
March 1, 2019
A Look Inside the 2019 Ad-Tech Outlook
In The News
March 1, 2019
Folding phones: industry reaction
Thought Leadership
February 27, 2019
Why is this an exciting time for Rubicon Project
In part 1 of this series, our Head of EMEA, James Brown, shares why Rubicon Project is well-positioned for the shift in programmatic between publishers and buyers.
Thought Leadership
February 25, 2019
Our current and future relationship with Prebid.org
Part 4 of this series, Garrett McGrath, our VP of Product Management discusses Rubicon Project’s current and future relationship with Prebid.org
Thought Leadership
February 21, 2019
Prebid's Growth in 2019
In Part II of a two-part series, we look at how increasing demand for transparent, open-source technology, Prebid’s poised for significant growth in 2019. As Prebid “grows up,” new tools and services are evolving to optimize the existing technology for publishers.
Thought Leadership
February 21, 2019
Prebid.org’s growth in 2018
In part three, our VP of Product Management, Garrett McGrath, looks back on the growth of Prebid.org in 2018.
Thought Leadership
February 19, 2019
The Evolution of Prebid
Prebid’s grown significantly since its nascency. What was once a relatively small open-source initiative is now a thriving community.
Thought Leadership
February 19, 2019
Evolution of ID with Header Bidding
In part two of this series, VP of Product Management, Garrett McGrath, discusses how IDs are evolving as the ad tech world continues to move to header bidding.
In The News
February 14, 2019
Auction Mechanics: Let's talk about Header Bidding
Thought Leadership
February 13, 2019
Pragmatic Programmatic: Brand safety
In this episode John Clyman, VP Engineering, Marketplace Quality and Security, talks about brand safety, ad quality and the things that are important to help buyers and sellers transact safely.
Thought Leadership
February 11, 2019
Header Bidding’s Impact on User Identity
In part one of this video series, VP of Product Management, Garrett McGrath, walks us through the impact header bidding has had on user identity.
Thought Leadership
February 8, 2019
2019 Promises a Shift to CTV for the APAC Market
In 2019, there is a real opportunity for publishers to tackle some of the barriers holding back adoption. As the year progresses, Asia’s migration to on-demand viewing will likely shift into a new gear, coupled with a heightened level of enthusiasm from brands to connect with this audience.
Events
February 7, 2019
Prebid Leadership Summit at MWC
Prebid.org invites you to attend the Prebid Leadership Summit: Mobile World Congress on February 25th, 2019, at Marfeel’s Office in Barcelona, from 3 – 6pm, followed by cocktails until 8.30pm.
Thought Leadership
February 6, 2019
Pragmatic Programmatic: GDPR
GDPR dominated headlines last year and 2019 will be no different. We spoke to our European leads from London, Paris, Milan and Berlin about how GDPR affected their respective regions and what to expect in 2019.
Thought Leadership
February 4, 2019
Industry Challenges Customers will Face in 2019
In part two of the series, Joe Prusz predicts challenges our customers may face in 2019
Events
January 31, 2019
DMEXCO
Events
January 31, 2019
ExchangeWire ATS Madrid
Events
January 31, 2019
Digiday Publishing Summit
Thought Leadership
January 30, 2019
2018 Accomplishments and Publisher’s Success in 2019
In part one of this video series, our CRO, Joe Prusz, speaks on the accomplishments we saw in 2018 and how we can help Publishers see success in 2019.
Thought Leadership
January 29, 2019
Pragmatic Programmatic: German Market
Carol Starr, MD Northern Europe, discusses the opportunities, challenges and nuances of the unique German market
Thought Leadership
January 28, 2019
The Democratization of Header Bidding
Thanks to ongoing developments in header bidding technology, our industry is entering a new phase in which the wrapper evolves into a full-featured product, complete with a user interface that makes header bidding accessible to businesspeople and engineers alike.
Thought Leadership
January 28, 2019
Pragmatic Programmatic: UK market
Steve Wing, MD UK & Nordics, discusses the opportunities, challenges and nuances of the UK digital advertising market.
Events
January 24, 2019
Advertising Week Europe 2019
March 18 – 21, 2019 will mark the seventh edition of Advertising Week Europe. #AWEurope, held at Picturehouse Central in the vibrant city of London, will feature unique media, marketing, […]
Thought Leadership
January 24, 2019
Pragmatic Programmatic: Italy, Spain & MENA
Sara Buluggiu, MD Italy, Spain & MENA, discusses the opportunities, challenges and nuances of the different regions she leads Rubicon Project's business in.
Thought Leadership
January 23, 2019
Pragmatic Programmatic: French market
Valérie Latronche, MD France & Belgium, discusses the opportunities, challenges and nuances in the French market.
Thought Leadership
January 23, 2019
Rubicon Project’s Response to the Growth of Header Bidding
Tom Kershaw discusses the growth of header bidding and how Rubicon Project has responded.
Thought Leadership
January 21, 2019
Rubicon Project’s Top Product Enhancements in 2019
CTO Tom Kershaw fills us in on the key projects he's most excited about taking on when he reviews Rubicon Project’s 2019 roadmap.
Thought Leadership
January 17, 2019
Why 2019 Will Be the Year of Programmatic Audio
In 2018, we saw consumer behavior and technology trends align with marketplace forces in a way that suggests 2019 is going to be a banner year for programmatic audio. Let’s take a look at the confluence of forces and the recent industry advances that suggest that 2019 will be the year of programmatic audio.
Thought Leadership
January 16, 2019
Most Pivotal Milestone for Ad Tech in 2018
Rubicon Project’s CTO, Tom Kershaw, shares what he believes was the most important milestone in ad tech in 2018.
Thought Leadership
January 14, 2019
The future of prebid
CEO Michael Barrett wraps up his video series with his take on the future of Prebid
Thought Leadership
January 11, 2019
Evolution of mobile in 2019
The move to server side header bidding as the predominate way that publishers monetize their inventory will welcome another evolution of mobile inventory.
Thought Leadership
January 10, 2019
Key factors behind our growth in video and audio
Watch Michael Barrett explain why video and audio shone bright for us in 2018 and what we can expect for 2019.
Thought Leadership
January 8, 2019
Rubicon Project's 2018 Performance
Rubicon Project's 2018 performance is evident in Q3 earnings momentum--the growth we wanted to bring back to the business.
Thought Leadership
January 3, 2019
2019 Will Be the Year of Mobile… Header Bidding
In 2019, mobile header bidding will evolve from experimentation to best practice for mobile publishers.
Thought Leadership
December 12, 2018
Is 2019 the Tipping Point for Supply Path Optimization?
As the push for transparent programmatic partnerships continues, a clear understanding of how various buyers might define “transparency” is now more important than ever.
In The News
November 29, 2018
Omny Studio Partners With Rubicon Project To Harness The Power Of Programmatic
We've collaborated with Omny Studio to bring video ads to podcast in Australia.
Thought Leadership
November 26, 2018
SPO: Why choose Rubicon Project?
Jon Cooke,VP Global Agency Sales at Rubicon Project explains how Rubicon Project can help you enable SPO.
Thought Leadership
November 20, 2018
How to Monetize Short-Form Video
Our SVP, Global Head of Video, John Peragine explains how you can monetize short form video and the benefits of working with a unified platform.
Thought Leadership
November 16, 2018
The Next Evolution of Cross-Device Shopping
People are now increasingly turning to their phones and other smart devices to both search and shop with their voice.
In The News
November 16, 2018
Video, Transparency and Beyond: Rubicon Project's View
Our CTO, Tom Kershaw, shares six key priorities with Campaign Asia.
Thought Leadership
November 13, 2018
The Power of A Guarantee For Digital Ads
Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.
Thought Leadership
November 13, 2018
SPO: How do buyers get started?
Here is how buyers can get started with SPO and how Rubicon Project can help.
Events
November 13, 2018
Prebid Leadership Summit
The Prebid Leadership Summit is an educational event including overviews, deep dives and conversations about Prebid and its evolution. It’s a chance to explore the latest Prebid solutions and how […]
Events
November 12, 2018
Cannes Lions Advertising Festival 2019
Events
November 8, 2018
Mobile World Congress
Events
November 8, 2018
Advertising Week LATAM
In The News
November 7, 2018
TVB chooses Rubicon Project's programmatic exchange to allow audience targeting through connected TV
Rubicon Project has completed its first Asian CTV integration with Hong Kong's leading TV broadcaster, TVB.
Thought Leadership
November 7, 2018
Why You Should Meet with your SSP
Sitting down with your SSP can bring clarity, transparency and offer valuable insight into how your marketing dollars are being spent.
Thought Leadership
November 7, 2018
São Paulo Automation Summit 2018
See why Rubicon Project's São Paulo Automation Summit continues to be a success each year.
Thought Leadership
November 6, 2018
What is SPO?
Rubicon Project's VP of Global Agency Sales, Jon Cooke, explains what is Supply Path Optimization and why it is important to buyers.
Events
November 5, 2018
IAB Annual Leadership Meeting
In The News
November 1, 2018
Server Serves Best
How we must pivot in a video-dominated landscape
Thought Leadership
October 31, 2018
The Future of Programmatic Audio?
Nina Harvey, Head of Audio at Rubicon Project talks about the future of audio.
Research
October 30, 2018
Today's Consumers are Mobile
Your audience is using mobile devices to consume more content than ever, so the time to invest in mobile is now. The below infographic gives you insights into how to best engage audiences through this environment.
Events
October 26, 2018
BloomFest
Events
October 26, 2018
Consumer Electronics Show 2019
Thought Leadership
October 25, 2018
Open Source Integration
Open source allows us to be transparent, gives publishers the trust they need so that we can monetize their inventory in an open forum.
Events
October 24, 2018
Hong Kong Masterclass
Thought Leadership
October 24, 2018
Let’s Get Personal: Dynamic Creative Optimization for Audio
While programmatic creative isn’t necessarily a new tool for buyers to utilize, there is an opportunity within the audio world to provide deeper personalization and, therefore, better performance and campaign efficiency for brands through Dynamic Creative Optimization (DCO).
Thought Leadership
October 22, 2018
Using Dynamic Creative for Programmatic Audio
Rubicon Project explains how dynamic creative can be used for advertising via audio channels.
Thought Leadership
October 19, 2018
Why Balancing Personalization with User Experience Benefits All
Balancing personalization and user experience is a marketing must-have for customer engagement. Here's why.
In The News
October 17, 2018
Dentsu's Simon Harris Interviews CEO Michael Barrett
Recently at our UK Automation Summit, programmatic extraordinaire, Simon Harris of Dentsu Aegis Network, caught up with Rubicon Project CEO, Michael Barrett, about fostering an efficient, transparent and fair programmatic marketplace. […]
Thought Leadership
October 17, 2018
Principles for a better Programmatic Marketplace: An Open Letter to Advertisers and Publishers 
Today, we align with fellow exchanges around a shared commitment to promoting clarity and trust for every participant in the programmatic advertising market. These Programmatic Principles aim to foster the growth of an efficient, transparent and fair marketplace for buyers and sellers.
Thought Leadership
October 15, 2018
Why Programmatic Audio?
Our Head of Audio, Nina Harvey, discusses the benefits of programmatic audio
Thought Leadership
October 11, 2018
Rubicon Project and the Guardian Have Resolved Our Dispute
I’m happy to say that we and the Guardian have mutually agreed to resolve our dispute, which arose in early 2017. Though the terms of the agreement are confidential, the […]
Thought Leadership
October 10, 2018
Video Made Easy: How One Central Solution Drives Demand, Saves Time, and Increases Efficiency
Watch Rubicon Project's latest webinar, "Video Made Easy." Our SVP, Global Head of Video, John Peragine, and Director of Revenue Solutions for Video, Vanessa Farrar, break down what’s moving the market and explain how Rubicon Project is working to solve for some common industry challenges.
Thought Leadership
October 9, 2018
Dmexco or Cannes?
Cannes Lions and Dmexco are important advertising industry events. We asked our partners which one they preferred.
Thought Leadership
October 5, 2018
Video Header Bidding
Rubicon Project has over 60 video header bidding integrations live to date. In 2018 alone, we’ve done over 40 video header bidding integrations.
Events
October 4, 2018
Programmatic Breakfast Club London
Case Study
October 2, 2018
Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs
Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]
Thought Leadership
October 2, 2018
Navigating Programmatic Video and OTT
Rubicon Project explains how programmatic video intersects with connect TV and OTT.
Thought Leadership
September 26, 2018
Rubicon Project and the IAB Tech Lab Plot the Future of OTT with VAST 4.1
In light of the rapid growth of connected TV and over-the-top (OTT) media viewing, the advertising industry has begun a massive technological migration from client-side ad insertion to server-side ad insertion (SSAI).
Press Releases
September 26, 2018
RUBICON PROJECT AWARDED IAB UK GOLD STANDARD CERTIFICATION AMIDST RECORD HIGH ADS.TXT ADOPTION
Thought Leadership
September 25, 2018
Partnering through Open Source: How We Work with Publishers to Innovate and Build Long-Term Strategies
Rubicon Project’s customized Prebid solution helps partners drive better monetization with complete transparency and flexibility.
Thought Leadership
September 21, 2018
Why Programmatic Video?
Our Director of Revenue Solutions for Video, Vanessa Farrar, tells us why publishers need to prioritize their programmatic video strategy.
In The News
September 20, 2018
Minority Report Podcast with Heather Carver, SVP Seller Accounts at Rubicon Project
Heather Carver, SVP Seller Accounts at Rubicon Project talks with Minority Report. Listen to Heather tell her story of how she first got into AdTech, challenges of moving from an individual contributor to team leadership role, how she manages work-life balance and much more.
In The News
September 12, 2018
Programmatic Evolution: Apps, Integration, & Consolidation
IAB Australia caught up Tom Kershaw, CTO of Rubicon Project, on his recent trip to Australia. Gai Le Roy and Tom discuss shifts in the programmatic marketplace, targeting across different […]
In The News
September 10, 2018
How Bid Shading Is Changing Programmatic Auctions
Case Study
September 10, 2018
EMR: Real Savings and Exceptional Outcomes for DSPs
Rubicon Project’s EMR algorithm yields millions in savings for buying platforms including Adform, dataxu, and MediaMath.
Press Releases
September 10, 2018
Record Video Growth for Rubicon Project In First Half of 2018 Driven by Private Marketplace Deals
Press Releases
September 6, 2018
Rubicon Project's Estimated Market Rate (EMR) Yields 20% Savings for DSPs vs. Pure First-Price
Thought Leadership
August 27, 2018
Getting Programmatic Audio on the Mainstream Media Plan
Here’s a glimpse into some of the projects currently underway toward streamlining and standardizing programmatic audio.
Case Study
August 22, 2018
Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study
With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek
Thought Leadership
July 30, 2018
Focus on Consumer Experiences Using Unique Creative to Drive Results
Great ad experiences come from marrying high-quality creative with innovative formats that delight consumers. Exclusively available via Rubicon's supply marketplace, creative technology from PadSquad enables marketers to activate amazing ad experiences quickly. The results make for memorable experiences that drive positive engagement and derived brand value.
Technology
July 27, 2018
Buyers must stand up for ads.txt
Today is the day to join the fight against ad fraud, and stand up for ads.txt compliance
Events
July 24, 2018
Milan Seller Exchange
Thought Leadership
July 24, 2018
Partners, Not Just Pipes: Why People Matter in the Age of Header Bidding
In the age of header bidding, strong, symbiotic relationships are just as important as technology when it comes to driving publisher revenue.
Events
July 19, 2018
Sao Paulo Automation Summit
Events
July 19, 2018
Tokyo Automation Summit
Events
July 19, 2018
London Automation Summit
Thought Leadership
July 19, 2018
Three Things to Consider Before Bringing Programmatic In House
The decision to bring programmatic media buying in house is a big one. Use these considerations will help you determine the best strategy for your brand.
Events
June 29, 2018
DMEXCO 2018
DMEXCO is the meeting place for key players in digital business, marketing and innovation.
Thought Leadership
June 28, 2018
How to Win in a First-Price World (without Blowing Your Budget)
Learn how you can cost-effectively succeed in first-price auctions.
Thought Leadership
June 14, 2018
You Can’t Afford to Ignore the Rise of Programmatic Audio
The rise of digital audio—both as a medium, and as an ad opportunity - is a trend that is impossible to ignore.
Thought Leadership
June 12, 2018
Around the World with Prebid: Japan and AUNZ Spotlight
Prebid goes global as publishers in Japan, Australia and New Zealand make the shift to header bidding
Thought Leadership
June 12, 2018
Why Placement-Level Viewability Metrics are Better for Sellers and Buyers
Our new partnership with Moat delivers advanced, placement-level viewability metrics on all display and VPAID video (desktop and mobile web) inventory
In The News
June 7, 2018
It's What You Do With Transparency That Matters
Thought Leadership
June 4, 2018
Why Rewarded Video Beats the Ad Blockers
An intro to the brand-safe and highly-engaging world of rewarded video advertising
Technology
May 31, 2018
GDPR: A technical checklist for sellers
Whether you’ve enabled a consent management provider (CMP) using the IAB Europe Transparency & Consent Framework or built your own, you might still not be able to pass the consent […]
In The News
May 26, 2018
GDPR Reboots Our Pact With Users: Rubicon CTO Kershaw
Thought Leadership
May 23, 2018
Six Months of Lower Costs and High Efficiency: Where Are We Now?
It’s been six months since Rubicon Project’s move to a cost-effective, high-efficiency business model. While recent numbers prove promising, Adam Soroca, Head of our Global Buyer Team, gives insight into what this move means to buyers and how the industry has responded.
Case Study
May 21, 2018
EMR Bidding Algorithm Saves Participating Buyers More than $1M in Trial
Buyers are opting in to our EMR bidding algorithm because it works. Learn how much they saved vs. pure first-price in this case study.
Events
May 14, 2018
Advertising Week Asia 2018
Thought Leadership
May 14, 2018
Moving Towards a Cookieless Future
Four years since joining the DigiTrust consortium, Garrett McGrath, VP of Product, discusses how he envisions our cookieless future evolving.
Thought Leadership
May 14, 2018
Keeping It Clean: 5 Ways to Protect Your Inventory
With billions of dollars wasted annually on fraudulent ads, there’s no silver bullet when protecting your inventory, these 5 tips can help you take meaningful steps to reduce your exposure.
Thought Leadership
May 14, 2018
Four Reasons You Might Not Be Winning with Programmatic Video
Programmatic technology can turbocharge a publisher’s video ad sales, but only if the ads actually render. These four questions should get your monetization team off to a good start.
Thought Leadership
May 1, 2018
Header Bidding 3.0: The Prebid Evolution Continues
As header bidding continues to drive publisher monetization, our product team shares an update on the progress of Prebid across a variety of formats
Thought Leadership
May 1, 2018
Header Bidding Trial Boosts Video CPMs by 35 Percent
Case study highlights how a premiere media company used header bidding to increase ad spend and CPMs on video inventory
Events
April 26, 2018
Stockholm Automation Summit
Thought Leadership
April 19, 2018
The year of critical (transparency) thinking
We’ve identified 5 important areas of focus to get on the path to real transparency in 2018.
Thought Leadership
April 18, 2018
Can Ad Tech Capture the Next $20 Billion in Video Spend?
Programmatic video represents an almost $20 billion opportunity, but buyers and sellers face challenges in reaching that high mark.
Thought Leadership
April 18, 2018
Building Brand Safety and Trust
We understand why marketers worry about brand safety. Here’s how we’re building trust with the partners who rely on us.
Thought Leadership
April 16, 2018
Cleaning Up the Supply Chain: Insights from Advertising Week Europe
The debate over trust and transparency in the programmatic supply chain continues, this time, with key insights from Advertising Week Europe
Events
April 11, 2018
ProXXIma Sao Paulo
É o maior e mais respeitado evento do setor de marketing e comunicação digital do Brasil. Reúne gestores de marketing e marca, os cases, as experiências e os projetos bem-sucedidos […]
Events
April 11, 2018
Sydney Automation Summit
Events
April 11, 2018
Admonsters OPS 2018
Ops is the large-and-in-charge annual conference with over 700 digital strategists and media leaders coming together in NYC.
Events
April 11, 2018
Madrid Automation Summit
The Automation Summit is an event focused on conversations about the local market and its evolution. A chance to explore the latest Rubicon Project solutions and how they work for you.
Events
April 11, 2018
Cannes Lions Festival of Creativity
Visit Rubicon Project aboard the Lady in Blue in the old town marina. Cannes Lions has been championing creativity since 1954. Today, it’s the world’s biggest festival and awards for […]
In The News
March 21, 2018
Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs
Events
March 19, 2018
Executive Exchange
This industry needs fewer conferences and more conversations. That’s why Rubicon Project is hosting an off-the-record, invite-only discussion with select CEOs, CMOs, and senior decision-makers.
Thought Leadership
March 19, 2018
Meet your KPIs in a header bidding world
Header bidding has completely changed the auction landscape and now buyers need new strategies to continue winning.
In The News
March 15, 2018
Safety first: Why brand safety is front and centre in 2018
Thought Leadership
March 14, 2018
12 Months of Transformation and Results at Rubicon Project
We’ve refocused our efforts on delivering greater transparency, increased brand protection, choice in pricing and auction dynamics.
Thought Leadership
March 12, 2018
5 tips to succeed with Private Marketplaces
Here's how publishers can think critically about their open and Private Marketplace inventory and better delineate the unique value their PMPs bring to buyers
Thought Leadership
March 9, 2018
Header Bidding: Changing Programmatic in Latin America
We caught up with Patrizio Zanatta, our SVP and Managing Director of LATAM, for his take on the future of header bidding in that region
Events
March 7, 2018
Exchangewire ATS Miami
ATS Miami will be one of the only events focusing specifically on the programmatic advertising and marketing technology industry in Latin America and US Spanish speaking markets.
Press Releases
March 6, 2018
Rubicon Project Opens Up its Guaranteed Private Marketplaces to Third-Party DSPs
Events
March 4, 2018
Admonsters Publisher Forum
Defining the Future of Digital Media No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum.
Technology
February 27, 2018
Introducing Vertical OutStream
Today, we’re pleased to introduce a new member of the OutStream family: vertical video on mobile-web
Thought Leadership
February 27, 2018
GDPR: Q&A with our Data Protection Officer
With the GDPR regulation almost upon us, we catch-up with our Data Protection Officer, Eve Filip, to understand what it means and how Rubicon Project is addressing it
Events
February 26, 2018
Mobile World Congress
Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA and held in the Mobile World Capital, Barcelona. Industry leaders will gather, network, showcase, and […]
Events
February 14, 2018
Header Bidding 2.0 Masterclass
The spotlight remains firmly on Header Bidding as one of the industry’s hottest topics. As we enter 2018, the technology is gaining new momentum as publishers consider the move from a […]
Thought Leadership
February 13, 2018
Protect and Prosper
In order for our industry to truly prosper, we all must commit to the cause with three pillars of protection
Events
February 12, 2018
Advertising Week LATAM
February 12 – 15 2018 will mark the inaugural edition of Advertising Week Latin America as Advertising Week’s fourth global city with its host partner, Grupo Expansión. #AWLATAM, held at […]
Events
February 11, 2018
IAB Leadership Meeting
The 2018 IAB Annual Leadership Meeting will explore how the new DTC economy will drive growth in 2018 and how brands are building their own supply chain ‘stacks’ to meet […]
Technology
February 8, 2018
Now is the time to add ads.txt
Don’t miss out on monetization opportunities from Rubicon Project! As buyers look to consolidate spend with trusted sources, now is the time to add ads.txt to your sites.
Thought Leadership
January 31, 2018
Video Here, There, and Everywhere
Which screens are next? We’ve identified six important trends that every digital advertiser should pay attention to in 2018.
Events
January 23, 2018
IAB Research Breakfast
IAB UK members will share their latest research on an array of subjects. These sessions can be a great way to pick up some key insights in the industry over […]
Events
January 23, 2018
Admonsters Publisher Forum
No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the […]
Events
January 23, 2018
AdExchanger Programmatic I/O
JOIN 1,200+ ATTENDEES AT ADEXCHANGER’S PROGRAMMATIC I/O CONFERENCE IN SAN FRANCISCO — THE ORIGINAL AND WORLD’S LARGEST CONFERENCE FOCUSED ON PROGRAMMATIC MEDIA AND MARKETING.
Events
January 23, 2018
Digiday Publishing Summit
The time for quick fixes is over. Publishers need to move beyond complaining about the duopoly to take control of their futures by focusing on their own strategies, whether that’s […]
Events
January 23, 2018
IAB Advanced Programmatic
This workshop brings experts from the IAB’s Display & Data Steering Group to explain and demonstrate the advanced techniques required by anyone working in the digital industry. This workshop on […]
Events
January 23, 2018
Advertising Week Europe 2018
Join us at Advertising Week Europe, where the brightest minds from Europe’s premium media owners, brands, agencies and content creators come together to debate, network and inspire. Rubicon Project is […]
Events
January 23, 2018
Game Developers Conference
GDC attracts over 26,000 attendees, and is the primary forum where programmers, artists, producers, game designers, audio professionals, business decision-makers and others involved in the development of interactive games and […]
Events
January 23, 2018
SxSW Conferences & Festivals
The South by Southwest® (SXSW®) Conference & Festivals celebrate the convergence of the interactive, film, and music industries. Fostering creative and professional growth alike, SXSW® is the premier destination for […]
Thought Leadership
January 23, 2018
2018 hottest trends in digital advertising
We asked our clients and partners from around the world what their biggest predictions are in 2018
In The News
January 22, 2018
Rubicon Project moves header bidding to First Price Auction, starting on January 22
Events
January 17, 2018
AdExchanger Industry Preview
2 Days Focused On What To Expect In The Next 12 Months In Marketing Technology
January 8, 2018
Events
January 8, 2018
Consumer Electronics Show
C Space is a creative, media-focused setting for networking, learning, discovery and inspiration. Share your content, creativity and technology with like-minded professionals in creative communications, brand marketing, advertising, digital publishing, […]
In The News
December 22, 2017
Rubicon Project Names Rohan Creasey Country Manager For Australia And New Zealand
Press Releases
December 19, 2017
Rubicon Project Experiences Significant Growth in Video Business Throughout 2017
Thought Leadership
December 18, 2017
2018 Buyer’s Guide to Winter Sports
Buyers can take advantage of high-profile events like the Super Bowl and Winter Olympics to reach sports fans at scale
In The News
December 12, 2017
Rubicon Joins First-Price Auction Club
Technology
December 12, 2017
Four steps to optimize PMPs in a header bidding world
With the proper strategy and set up in place, publishers will be well poised to take advantage of Private Marketplace deals in a Header Bidding world
Thought Leadership
December 11, 2017
Greater Transparency & Choice in Auction Dynamics
Why we are delivering buyers greater choice and transparency in auction dynamics
Cookie Jar
December 7, 2017
Joining the Rubicon Movement
Success in the workplace is made up of many victories: positive culture, supportive teammates, accelerated career growth, and unbeatable perks
Events
December 6, 2017
Rubicon Project Mobile PMP Mixer
Events
December 4, 2017
Paris Automation Summit
The Paris Automation Summit is an educational event for Rubicon Project’s buyers and sellers. Content will focus on current hot topics in the local market and the latest Rubicon Project […]
Events
November 29, 2017
Rubicon Project Breakfast Forecast
Technology
November 21, 2017
Firefox Quantum gets an updated browser extension
Firefox is quickly gaining speed with the introduction of Quantum, and Rubicon Project is right alongside it with the launch of Vantage for Firefox
Thought Leadership
November 20, 2017
Guaranteeing audiences one PMP at a time
Joining the guaranteed PMP dialogue is as simple as establishing a workflow, while you make moves towards productization
Events
November 15, 2017
Server Side Header Bidding Roundtable
Got questions about server-side header bidding? We’ve got answers … and we’d like to share them with you on Thurs, Dec 7. Join Rubicon Project and a group of likeminded […]
Events
November 13, 2017
IAB Video Symposium
IAB is hosting a full-day conference exploring innovation and strategies for creating, distributing, measuring and maximizing the use of video to engage consumers across platforms.  With the goal of examining […]
Thought Leadership
November 9, 2017
Is DigiTrust the “Universal ID” We’ve All Been Looking For?
Cookies have served the ad industry since the original dot-com boom, but now we need a new way to analyze user behavior, deliver relevant content, and tap an audience
Events
November 9, 2017
Milan Automation Summit
The Milan Automation Summit is an educational event for Rubicon Project’s buyers and sellers. Content will focus on current hot topics in the local market and the latest Rubicon Project […]
Events
November 9, 2017
Tokyo Automation Summit
The Tokyo Automation Summit is an educational event for Rubicon Project’s buyers and sellers. Content will focus on current hot topics in the local market and the latest Rubicon Project […]
Cookie Jar
November 2, 2017
Rubicon Project Fees Explainer
We're committed to providing greater transparency into our marketplace fees and total take rate, auction dynamics, and reduced buyer fees
Thought Leadership
November 2, 2017
Why We Eliminated Our Buyer Fees
Our goal is to make any amount spent on Rubicon Project go further than it does on competing exchanges. That's why we have completely eliminated buyer fees across our entire platform.
In The News
November 2, 2017
Rubicon Project will drop buy-side fees as part of its ongoing transparency drive
Rubicon Project cuts buy-side fees.
Events
November 1, 2017
DPAA Video Everywhere
Join 700 + delegates from agencies, brands, media, ad tech, research and others to hear from some of the most influential speakers in this industry.
Technology
October 31, 2017
For whom the Q4 traffic surge tolls
As we head into Q4, traffic filtering becomes more important than ever to help DSPs deliver campaigns and keep their tech ops teams sane!
Events
October 29, 2017
Festival of Media LATAM
Festival of Media LatAm welcomes the world’s most influential media minds for three days of awards, conference sessions and networking. More than 1200 delegates including global agency CEOs and 185 […]
Events
October 25, 2017
The IAB Sweden Programmatic Event
On October 25, IAB Sweden, together with the Swedish Programmatic Task Force, invites you to the Nordic region’s biggest event on Programmatic!
In The News
October 24, 2017
Rubicon Project debuts open source server-to-server header bidding offering
Rubicon Project launches an open source server-to-server header bidding solution as part of Prebid.org.
Press Releases
October 24, 2017
Rubicon Project Launches Open Source Server-Side Header Bidding Closed Beta
Events
October 24, 2017
Rubicon Project SSHB Roundtable
Join Rubicon Project and a group of likeminded publishers for a lively discussion about the pros and cons of going server side.
In The News
October 23, 2017
Rubicon Project Inks Deal with Google DoubleClick Bid Manager
Rubicon Project signs a deal with Google to integrate is private marketplace with DoubleClick Bid Manager.
Press Releases
October 23, 2017
Rubicon Project Announces Availability of Private Marketplace Deals within Google’s DoubleClick Bid Manager Interface
Thought Leadership
October 20, 2017
5 reasons why brands should spend in mobile games
Thinking about exploring mobile gaming inventory? Consider these tips before you buy
Events
October 18, 2017
Madrid Automation Summit
The Madrid Automation Summit is an educational event for Rubicon Project’s buyers and sellers. Content will focus on current hot topics in the local market and the latest Rubicon Project […]
Case Study
October 12, 2017
How Spotify grew revenue by 30%
By partnering with Rubicon Project, Spotify saw incredible growth in programmatic audio trades in Australia and New Zealand
Thought Leadership
October 3, 2017
Prebid.org is committed to open source header bidding
Join the movement to make open-source header bidding the future of publisher monetization
Thought Leadership
October 3, 2017
Protect your premium inventory with Ads.txt
Ads.txt will help prevent bad actors from counterfeiting, and profiting from, your inventory
Press Releases
September 28, 2017
Rubicon Project Teams Up with the Ad Council to Distribute Public Service
Press Releases
September 13, 2017
Prebid.org Launches as an Independent Organization for Open-Source Header Bidding Solutions
In The News
September 11, 2017
AppNexus and Rubicon Project launch Prebid.org hailing open-source approach to header bidding
Prebid.org launches as an independent organization for open-source header bidding solutions
Press Releases
August 3, 2017
Rubicon Project Launches OutStream Video Player with 300+ Publishers On Board
In The News
August 3, 2017
Rubicon Project Launches New Outstream Video Format
Rubicon Project announces the launch of a new outstream video advertising solution.
Press Releases
July 17, 2017
Rubicon Project Acquires nToggle
Press Releases
July 13, 2017
Rubicon Project Partners with Kiip to Automate Mobile In-App Rewarded Inventory
In The News
July 7, 2017
Rubicon Makes a $38M Buy to Fix Header Bidding’s Unspoken Problem
Rubicon Project said Monday that it has acquired nToggle for $38.5 million in a move to bolster its header bidding tech and differentiate itself as consolidation in its sector looms.
Press Releases
June 15, 2017
Rubicon Project Announces Production Availability of Header Bidding Integration with Amazon Publisher Services
In The News
May 22, 2017
Rubicon Project CEO: ‘Open source will be the gold standard’
The Drum caught up with Rubicon Project chief executive Michael Barrett to gauge his priorities for his first three months in office.
Press Releases
May 9, 2017
Rubicon Project Selected by BT to Expand Digital Presence
In The News
May 9, 2017
British Telecom Taps Rubicon Project To Manage Digital Ads
Ad tech platform Rubicon Project will work with British Telecommunications (BT) to expand its digital advertising offerings to thousands of potential advertising partners.
Press Releases
May 4, 2017
Rubicon Project to Present at the Needham Emerging Technology Conference and the IAB Programmatic Symposium
In The News
April 25, 2017
Programmatic comes to digital jukeboxes
Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad.
Press Releases
April 24, 2017
Rubicon Project and TouchTunes Come Together to Automate Digital Jukebox Advertising for the First Time via Private Marketplace
Press Releases
April 6, 2017
Rubicon Project Announces Early Successes From Video Header Bidding Beta Test
In The News
March 29, 2017
Adshel To Automate OOH Ad Workflow In Australia Through New Partnership
In an APAC first, Adshel has moved to automate the workflow for the buying and selling of out-of-home (OOH) advertising through a strategic partnership with Rubicon Project.
In The News
March 24, 2017
Rubicon Project CEO Michael Barrett: ‘We are not for sale’
Ad tech firm Rubicon Project has been in the media spotlight over the past few months.
Thought Leadership
March 17, 2017
Keeping up in adtech. Remember: Keep your eyes on the prize
It is time to reimagine our world in order to differentiate and grow. nToggle CEO explains why adtech is about to see a revolution
Thought Leadership
March 17, 2017
Load balancers? We don’t need no load balancers! (Part 2)
How we got our network to leverage anycast and BGP to load balance traffic to multiple clusters of servers
Press Releases
March 16, 2017
Rubicon Project Pushes for Industry-wide Adoption of Prebid.js Open Source Wrapper in Header Bidding
In The News
March 15, 2017
Rubicon Project Appoints Michael Barrett as CEO
Advertising technology company Rubicon Project has appointed online ad veteran Michael Barrett as chief executive
Press Releases
March 14, 2017
Rubicon Project Appoints Michael Barrett as CEO
Research
March 14, 2017
Open source will win header bidding
Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business
Press Releases
March 8, 2017
Rubicon Project Announces Newly Instated EMEA Leadership Team
In The News
February 27, 2017
Rubicon Project Names CFO, VP Product Management
Ad-tech firm Rubicon Project on Monday announced that David Day will be its CFO, and Khoi Nguyen was named vice president, product management for video, a newly created role.
Press Releases
February 27, 2017
Rubicon Project Names Video Veteran to Product Leadership Team
In The News
February 23, 2017
Rubicon Project names David Day chief financial officer
Rubicon project names David Day chief financial officer
Press Releases
February 23, 2017
Rubicon Project Names David Day Chief Financial Officer
Thought Leadership
February 21, 2017
Open Letter from Frank Addante, CEO, Rubicon Project
Focus as We Look Towards the Future
In The News
February 16, 2017
SoundCloud Is Expanding Programmatic Advertising on a Global Level–It’s working with Rubicon Project for real-time audio and video inventory
SoundCloud announced it’s partnering with Rubicon Project to make the music streaming service’s global video and audio ads inventories available for the first time in an automated fashion.
Press Releases
February 16, 2017
SoundCloud Selects Rubicon Project to Automate its Streaming Audio and Video Ad Inventory
In The News
February 6, 2017
Rubicon Project & Integral Ad Science Ink Viewability Deal to Assure Advertisers Over Independent Measurement
Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.
Press Releases
February 6, 2017
Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising
Press Releases
January 30, 2017
Tapad and Rubicon Project Launch Automated Global Cross-Device Campaign Solution
In The News
January 30, 2017
Rubicon Project, Tapad Partner To Expand Cross-Device Options
Rubicon Project and Tapad on Monday announced a partnership offering a “unified, cross-device campaign delivery solution” within a programmatic marketplace.
Press Releases
January 25, 2017
Rubicon Project Deepens Product Leadership Bench With Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization
Technology
January 12, 2017
Moving forward by backing off
Learn more about back pressure’s crucial role in the nRoute performance
Press Releases
December 16, 2016
Clear Channel Outdoor Americas Launches First Nationwide Programmatic Solution in U.S. for Out Of Home Ad Buying Powered by Rubicon Project’s Private Marketplace
Press Releases
December 13, 2016
LiveIntent Partners with Rubicon Project to Make Proprietary Email Inventory Available via Private Marketplace
Case Study
December 12, 2016
High impact formats deliver awesome results for Adverline
Here's how Adverline differentiated its advertising offering in a highly competitive French market
Research
December 9, 2016
Programmatic, Proven
As the marketing media plan quickly evolves, new research from Rubicon Project finds you could be leaving money on the table by not investing in programmatic.
Press Releases
December 7, 2016
Rubicon Project Launches Project Awesome; New Innovation Advances Digital Advertising by Putting Consumers in Control of the Ads They Want to See or Not See
Press Releases
December 1, 2016
New Study of Top 200 Brand Advertisers Finds Those Who Reallocate Budget to Double Programmatic Investment Could Yield a 6% Increase in Total Sales
Technology
November 17, 2016
Load balancers? We don’t need no load balancers! (Part 1)
Let's find a better way to balance the traffic across our entire advertising ecosystem
Press Releases
November 10, 2016
Rubicon Project Reports Record Breaking Days for Video Advertising Following U.S. Presidential Election
Thought Leadership
October 19, 2016
Confessions of an adtech product manager
nToggle CEO shares the story of how his traffic shaping company got its start
Research
October 17, 2016
2016 UK Holiday Shopping Habits
Rubicon Project’s UK consumer survey indicates that Brexit hasn’t impacted consumers’ holiday shopping habits, online shopping will match in-store shopping this season, and millennials & parents will lead the retail charge this year.
Research
October 17, 2016
2016 Holiday Shopping Habits
New consumer survey from Rubicon Project indicates a continued shift towards online and mobile shopping with 22% of consumers not planning to do any shopping in-store.
Press Releases
October 6, 2016
Rubicon Project Bolsters Global Leadership Team – Names Former Google Ads and Commerce Product Leader as Chief Product & Engineering Officer
Cookie Jar
September 26, 2016
Product management best practices
Product manager, Young Blom, reflects on the successful launch of AutoToggle to help buyers achieve maximum impact from their traffic shaping needs
Press Releases
September 22, 2016
Rubicon Project Recognized for Best Overall Technology for Programmatic Trading
Research
September 19, 2016
2016 National Likely Voter Survey
Rubicon Project has released the findings from a new national survey of likely voters that provides insights into how voters are shaping their decisions and where they go to consume news and campaign information.
Press Releases
September 14, 2016
Millions of Consumers Have Already Begun Holiday Shopping; Millennials and Parents Drive Increase in Holiday Spending This Year
Thought Leadership
September 12, 2016
Essential steps to maximise mobile web revenues
Take full advantage of one of the fastest growing sectors in advertising right now
Research
September 9, 2016
The truth about mobile video advertising
This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity
August 30, 2016
Press Releases
July 21, 2016
Nucleus Marketing Solutions Selects Rubicon Project To Power Largest Premium News Publisher Alliance In The U.S.
Press Releases
July 20, 2016
Spotify Taps Rubicon Project to Automate Audio Inventory
Research
July 15, 2016
Maximizing the header bidding opportunity
Header bidding is an advertising innovation! What capabilities make it worth having in the first place?
Press Releases
July 7, 2016
Rubicon Project and Screenvision Media Form Strategic Alliance to Enable Automated Buying for Cinema Advertising
Press Releases
July 5, 2016
Millions of Parents Have Already Begun Back-to-School Shopping, Projected to Spend More Than $40 Billion This Year
Research
June 28, 2016
2016 Back-to-School Consumer Pulse
Rubicon Project’s Second Annual Back-to-School Survey finds parents are starting earlier and spending more than ever with record online and mobile shopping expected.
Press Releases
June 8, 2016
Rubicon Project Teams with Leading Global Publishers to Provide Advertisers Greater Access to Summer Olympics Fans
Case Study
June 6, 2016
Amnet leaves a lasting impression
By partnering with Rubicon Project, Amnet used its Guaranteed Orders platform to leave a lasting impression on every site visitor
Case Study
June 2, 2016
Tribune Publishing goes programmatic
Here's how Tribune Publishing brought quality reporting and content to consumers across multiple platforms
Research
June 1, 2016
2016 Olympics Report
Rubicon Project’s 2016 Olympics Report – a nationwide survey of more than 1,000 sports fans – offers a detailed look at the changing ways consumers are engaging with Olympics content.
Press Releases
May 31, 2016
DELTA Publisher Alliance, Japan’s First Publisher Co-operative, Launches Partnership With Rubicon Project
Press Releases
May 25, 2016
Rubicon Project Announces Resignation of CFO; Appoints Chief Accounting Officer David Day as Interim CFO
Press Releases
May 23, 2016
Rubicon Project Lauded for Commitment to Advertising Quality
Press Releases
May 19, 2016
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Thought Leadership
May 18, 2016
Intelligent allocation is one way header bidding puts you in control
Scarcity, flexibility, and available control are what makes the header bidder the tool of the future
Thought Leadership
May 13, 2016
Television advertising gets automated
How will the video display in our taxi cabs, bars, elevators, and homes to take advantage of automated advertising methods?
Thought Leadership
May 13, 2016
What devices can tell us about consumer intent
As mobile now accounts for more than half of all digital ad spending, here are the growing opportunities you should jump on!
Press Releases
May 9, 2016
Rubicon Project Named Best Overall Technology for Programmatic Trading
Case Study
May 4, 2016
WhiteOps takes on cyber criminals, programmatically
Wasting money on advertising that only bots see? WhiteOps works with Rubicon Project to disrupt cyber criminal profit centers
Press Releases
May 3, 2016
Tapjoy Selects Rubicon Project as Initial Launch Partner for the Tapjoy Private Exchange
Press Releases
May 2, 2016
Virool Launches Innovative Programmatic Mobile Video Vertical Ad Unit Through Rubicon Project’s Marketplace
Thought Leadership
April 27, 2016
Taking advantage of a vast new digital canvas
Mobile video is coming of age and its time we take full advantage of a $6 billion industry
Thought Leadership
April 25, 2016
Brands must automate mobile native advertising
Everything you need to know about automating mobile native advertising before you get up and running with this promising format
Thought Leadership
April 21, 2016
The future of automated advertising
Advertising automation makes headlines during Advertising Week Europe 2016
Thought Leadership
April 11, 2016
Understanding ad serving means going back to the basics
Take a journey with us acorss the evolution of ad servers and see why header bidding is here to stay
Cookie Jar
April 11, 2016
The six buckets of growth for startups
nToggle’s 2016 Lunch and Learn speaker series was kicked off by Boston-based entrepreneur, Jennifer Lum, co-founder and Chief Strategy Officer of Adelphic, a mobile DSP. She shared her experience with the six buckets of growth for startups with us.
Press Releases
April 7, 2016
Rubicon Project Expands Global Leadership Team; Names Former Microsoft and Criteo Executives as Chief Revenue Officer and Head of Global Revenue Operations
Thought Leadership
April 4, 2016
Six reasons why header bidding is worthwhile
Don't have header bidding? Here are 6 reasons why you should get on board now
Press Releases
March 28, 2016
Rubicon Project Launches First Header Bidding Solution Compliant with Google AMP
Press Releases
March 10, 2016
Mediaocean Partners with Rubicon Project to Offer Global Automated Guaranteed Solution for Industry’s $60 Billion Direct Buying Market
Press Releases
March 9, 2016
Cadreon and Rubicon Project Partner to Power the Programmatic Upfront
Press Releases
March 4, 2016
Rubicon Project Announces Global Launch of Exchange API Technology Following Strong Initial Customer Results
Technology
March 3, 2016
SDN comes of age within adtech
Taking a page out of high-frequency trading, the modern SDN is dynamic, adaptable and manageable
Press Releases
March 3, 2016
Rubicon Project Recognized as #1 Marketplace Internationally for Inventory Quality
Thought Leadership
February 25, 2016
Here’s what mobile buyers and sellers really want
New findings show the continued and dramatic growth of automated private marketplaces
Research
February 21, 2016
2016 global mobile report: Shaping the mobile future
We ask top publishers and mobile app developers about the latest trends in Rubicon Project’s Fourth Annual Global Mobile Advertising Survey
Press Releases
February 4, 2016
Gameloft Advertising Solutions Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide
Press Releases
January 29, 2016
National 2016 Likely Voter Survey Highlights Key Shifts In Electorate’s TV, Online, Mobile, Video, and Gaming Habits
Press Releases
January 25, 2016
Rubicon Project Launches Programmatic TV Partnership With AdMore
Press Releases
January 7, 2016
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Technology
December 21, 2015
The best option for documenting APIs
The good, the bad and the ugly about our API documentation provider, Swagger
Thought Leadership
December 16, 2015
An interview with Wego on seller cooperatives
Wego shares their insights on the importance of mobile, native advertising, and automated guaranteed
Case Study
December 16, 2015
Wego discovers how to make business more efficient
Dealing with buyers manually causes your business to lose money. Here are the solutions!
Press Releases
December 15, 2015
Rubicon Project Expands Leading Header Bidding Solution With First Ever In App Header Bidding Technology
Press Releases
December 14, 2015
Rubicon Project Selected as Programmatic Platform for Digital Arm of Middle East’s Largest Media Representatives
Press Releases
December 8, 2015
Rubicon Project Appoints Lewis Coleman to Board of Directors
Press Releases
November 24, 2015
Rubicon Project Survey Finds Shoppers Out in Force This Holiday Season, with 6 in 10 Planning to Turn Out on Black Friday or Cyber Monday
Press Releases
November 16, 2015
Rubicon Project Recognized as One of the Best Places to Work in Advertising & Media in the U.S.
Research
November 16, 2015
Seller’s guide to success with automation
A seller's guide to success with automation by leveraging first party data and increaase operational efficiency
Research
November 13, 2015
The playbook to buying premium media
This playbook will help you achieve any goals your marketing team might have and give you complete confidence when you execute buys on the Rubicon Project Orders platform.
Thought Leadership
November 12, 2015
Simplifying the war room for the holiday season
The adtech war room gets a makeover to ensure a flawless delivery of revenue during the busy holiday season
Press Releases
November 2, 2015
Rubicon Project Selected As Demand Partner For Two of the Nation’s Largest Out-of-Home Video Networks
Thought Leadership
October 29, 2015
An interview with Ziff Davis on automated advertising
Here's what one of the leaders in tech, Ziff Davis, has to say about automated advertising
Case Study
October 28, 2015
Ziff Davis integrates its automated and direct sales teams
See how Ziff Davis was able to increase their revenue 4X through automation
Thought Leadership
October 19, 2015
Update your yield settings for the yuletide
Anytime is a good time to update your yield settings! In preparation for the busy holiday season it’s especially important to update your business rules to maximize revenue
Research
October 19, 2015
2015 Holiday Shopping Habits
The third Rubicon Project Consumer Pulse – a survey of 2,009 individuals in the U.S., U.K. and Canada – offers a detailed look at the consumer habits driving holiday shopping in 2015.
Case Study
October 16, 2015
How Monster.com raised its digital advertising game
Learn how Rubicon Project helped Monster.com maximize their programmatic offerings
Thought Leadership
October 7, 2015
Seven tips to succeeding with mobile video
Everything you need to know before you get started on mobile video
Press Releases
September 23, 2015
Rubicon Project’s Todd Tappin Named 2015 CFO of the Year
Press Releases
September 22, 2015
Rubicon Project Again Recognized As Top Scorer In Independent Quality Rankings
Press Releases
September 16, 2015
Publisher Co-Operatives Expand Beyond Europe, Signaling Global Trend
Research
September 16, 2015
Reaching critical mass with publisher cooperatives
This infographic depicts the biggest successes so far in the emerging world of publisher co-operatives
Press Releases
September 14, 2015
Holiday Shopping Season Already in Full Swing
Press Releases
September 3, 2015
Rubicon Project’s Automation Technology To Power Out-Of-Home Advertising
Thought Leadership
September 2, 2015
The RFP in a programmatic world: evolve or exterminate?
As advertising automation continues to accelerate, is it finally time to kill a process that is stuck in the past?
Press Releases
September 1, 2015
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
Cookie Jar
August 25, 2015
Your career is an open field
CEO of DataXu, Mike Baker, shares ten things he's learned while cultivating his career
Case Study
August 5, 2015
Intermarkets offers outstream premium video inventory
See how HeadlinePolitics, The Political Insider and TellMeNow created premium video inventory to capture more ad dollars.
Thought Leadership
July 31, 2015
Advertising automation: Your media buying compass
Part of the 74 percentile who lag behind in automation? Join the 26 percentile with these tips from those who succeeded
Case Study
July 25, 2015
How Business Insider grew their bottom line
By partnering with Rubicon Project, Business Insider was able to find new advertising opportunities for its business news site.
Press Releases
July 23, 2015
Rubicon Project’s 2nd-Gen High-Frequency Cloud Technology Wins Top Industry Award For Innovative Excellence
Press Releases
July 22, 2015
Rubicon Project Launches Washington, D.C. Office; Announces Key Roles Supporting Political Campaign and Advocacy Advertising
Press Releases
July 21, 2015
Rubicon Project joins Industry Leaders Including Google, Facebook and Yahoo in Launching Collaborative Advertising Quality Initiative
Case Study
July 16, 2015
Immediate Media sees huge growth from automation
By focusing on on yield management, demand generation and leveraging 1st party data, Immediate Media saw growth of revenue more than 300%
Thought Leadership
July 16, 2015
An interview with Immediate Media
We sit down with the Director of Digital Revenue & Operations at Immediate Media to find out how they achieved phenomenal growth in its programmatic business
Press Releases
July 14, 2015
Growth In Japanese Advertising Automation Marked at Rubicon Project’s Tokyo Marketplace Summit
Cookie Jar
July 8, 2015
From basecamp to the summit
The former head of PayPal Boston shares his tips on jumpstarting a career
Case Study
July 6, 2015
Legacy.com leverages unified auctions to increase operational efficiency
How to use unified auctions to decrease inefficiencies and prioritize strategic work
Cookie Jar
July 6, 2015
Today is day one
Kayak's former co-founder and CTO opens up to the nToggle group about everything from how to vet candidates to the seven day rule
Press Releases
July 6, 2015
Parents Plan Record Back-to-School Spending This Summer
Research
June 30, 2015
2015 Back to School
A nationwide survey of 1,000 parents offers a detailed look at the consumer habits driving back-to-school shopping budgets in 2015.
Press Releases
June 23, 2015
Rubicon Project Taps Moat As Preferred Buyer Video Viewability Partner
Technology
June 22, 2015
Solving the open source problem for nToggle
Former nToggler, Ashley Penney, explains how she solved a sophistocated SaaS problem
Press Releases
June 19, 2015
Mobile Advertising Spend Soars To More Than 20 Percent On Rubicon Project’s Platform
Thought Leadership
June 18, 2015
For digital advertisers, “premium” means more than quality content
The VP of Sales at Intermarkets asks what exactly makes a publisher premium?
Thought Leadership
June 17, 2015
Brands: do you know where your media dollars are going?
Here's how you can take full advantage of what digital has to offer
Press Releases
June 17, 2015
Rubicon Project And Virool Extend Exclusive Alliance, Providing Buyers And Sellers With Significant New Premium Mobile Video Inventory
Cookie Jar
June 16, 2015
How to build a healthy corporate culture
XIR at General Catalyst Partners, George Bell, kicks off the lunch and learn Summer Series at nToggle
Case Study
June 8, 2015
How Weather.com scaled its local advertising business
Using our self-service platform, Weather.com was able to generate greater revenue without any added cost
Press Releases
June 2, 2015
InMobi And Rubicon Project Enable Programmatic Buying Of Native And Video Inventory On Mobile
Press Releases
May 20, 2015
Rubicon Project Consistent Top Scorer In Latest Independent Quality Rankings
Thought Leadership
May 14, 2015
Maximize your global reach with private marketplaces
The penetration of real-time bidding has paved the way for truly global exchanges that help premium sellers maximize revenues
Press Releases
May 12, 2015
Rubicon Project Launches Self-Serve Platform To Automate $50 Billion Local & Small Business Advertising Market
Thought Leadership
May 7, 2015
Getting started with mobile native advertising is easy
Rubicon Project head of mobile offers his advice on how to get started buying and selling across mobile
Thought Leadership
May 1, 2015
The rise of adtech 3.0
Former nToggle CEO, Adam Soroca, explains where things are heading next for our industry
Press Releases
April 30, 2015
Rubicon Project Continues International Expansion; Opens First Office In Italy; Announces Key Hires
Thought Leadership
April 29, 2015
How brands can get started using private exchanges
Tips on how to get the most out of your customer data
Press Releases
April 27, 2015
Rubicon Project Completes Acquisition of Chango
Press Releases
April 22, 2015
Rubicon Project Sees Rapid Growth Opportunities In Latin America
Press Releases
April 16, 2015
xAd Integrates with Rubicon Project to Power Location-Based Mobile Private Marketplaces
Press Releases
April 15, 2015
Rubicon Project’s Innovation Lab “The Garage” Unveils DSP Builder And High Frequency Cloud (HFC2) In Private Beta
Press Releases
April 9, 2015
Rubicon Project to Ring the NYSE Closing Bell Marking One-Year Anniversary of “Shared Success” since IPO
Thought Leadership
March 31, 2015
Welcome Chango to the Rubicon family!
How Chango fits perfectly into our company vision and mission
Press Releases
March 31, 2015
Rubicon Project To Acquire Chango – Will Bring Access To An Additional $35 Billion Of Intent Marketing Spend To Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives
Thought Leadership
March 24, 2015
We're powering our sixth publisher collective
Leading digital publishers to launch new global programmatic alliance, Pangaea
Press Releases
March 12, 2015
Rubicon Project Selected By DigitasLBi To Power Guaranteed And Non-Guaranteed Orders
Thought Leadership
March 11, 2015
Three brand marketers open up about automated advertising
We sit down with three experienced buyers to discuss both the promise and the implications of direct order automation
Press Releases
March 5, 2015
Rubicon Project Releases Third Annual Mobile Buyer Survey At Mobile World Congress
Press Releases
March 5, 2015
Rubicon Project President Named Founding Board Member of Trustworthy Accountability Group (TAG)
Press Releases
March 4, 2015
Rubicon Project Launches Mobile Native Ad Server Together With InMobi
Research
March 2, 2015
2015 mobile buyer survey
Native advertising and automated guarantee emerge as the top priorities this year
Press Releases
February 27, 2015
Rubicon Project Debuts Industry’s First And Only “Full-Stack” Direct Order Automation Solution At Customer Automation Summit
Press Releases
February 26, 2015
Advertising Industry’s Premium Players Gather For Rubicon Project’s 2015 Automation Summit
Press Releases
February 24, 2015
Rubicon Project Reports Record Fourth Quarter and Full Year 2014 Results
Press Releases
February 9, 2015
Rubicon Project Releases First “Consumer Pulse” Assessing Multi-Billion Dollar Real-Time Marketing Opportunity For Valentine’s Day
Case Study
February 2, 2015
IBT achieves scalable success with pre-roll video
Here's how International Business Times made the most of their video content
Research
February 1, 2015
2015 Valentine’s Day
Rubicon Project Consumer Pulse – a nationwide survey of 1,000 parents – offers a detailed look at the consumer habits driving Valentine’s Day spending in 2015.
Press Releases
January 30, 2015
Rubicon Project Recognized As Premier Technology Company For Reach, Inventory Quality And Transparency
Cookie Jar
December 16, 2014
Q&A: Publicitas CTO David Klement
Let's dig in and find out more about Publicitas' approach to advertising automation
Press Releases
December 10, 2014
Rubicon Project Named A Top Global Platform For Inventory Quality
Press Releases
November 19, 2014
Apple Taps Rubicon Project to Help Power iAd’s Adoption of Automated Advertising
Technology
November 17, 2014
Assembling the Full-Stack
Everything you need to know about Direct Order Automation for guaranteed buys
Press Releases
November 17, 2014
Rubicon Project Acquires iSocket and Shiny Ads
Press Releases
November 11, 2014
Rubicon Project Named #1 Global Ad Platform By Quantcast
Press Releases
November 10, 2014
Rubicon Project Selected By Publicitas To Power The Monetization Of Its Digital Advertising Inventory
Cookie Jar
November 4, 2014
Q&A: Business Insider UK
Europe MD Julian Childs opens up about data and private marketplaces
Research
October 28, 2014
2014 state of the digital advertising industry
We partnered with Digiday to understand the state of the industry. What we found will surprise you!
Press Releases
October 21, 2014
Rubicon Project Makes Key Promotions In International Team
Press Releases
October 20, 2014
Audit Bureau of Circulations (ABC) issues EDAA Trust Seal to Rubicon Project
Press Releases
October 20, 2014
Rubicon Project Named To Best Places To Work List
Press Releases
October 2, 2014
Rubicon Project Debuts Ad Engine
Cookie Jar
September 22, 2014
Q&A: VivaKi ANZ
ANZ Director Lynn Chealander discussed automated full page takeovers
Press Releases
August 27, 2014
Rubicon Project Selected To Power Global Exchange For International Media Group, Future PLC
Thought Leadership
August 27, 2014
Q&A: Future
We catch up with the Director of Programmatic, Gerson Barnett
Press Releases
August 20, 2014
Rubicon Project Selected By Business Insider To Power Global Private Exchange
Press Releases
August 16, 2014
Rubicon Project Expands Latin American Operations With Miami Hub
Research
August 14, 2014
We're tackling inventory quality head on
New white paper outlines the steps we’re taking to suppress suspicious activity across the industry
In The News
August 6, 2014
Rubicon Project Appoints James Brown As Managing Director, UK
Former General Manager, Digital Advertising for Telegraph Media Group brings buyer and seller experience to Rubicon Project
Press Releases
June 27, 2014
Rubicon Project And Merkle Pioneer Automated High Impact Page Takeover Capability
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