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Rubicon Project Summit – February 20, 2013 – NYC

On Wednesday, February 20th in New York, Rubicon Project hosted an event to share our perspective on the shift in digital media that is upon us and the opportunities automation has provided to the advertising industry. Leading agencies, comScore 500 publishers, brand advertisers and industry luminaries came together to discuss their challenges in this dynamic ecosystem and the path they are setting to capture the real money in digital advertising in 2013. In this afternoon of product demos and actionable insights from a lineup of stellar industry speakers and Rubicon Project’s technology experts, topics included mobile, programmatic advertising and private marketplaces.

EVENT AGENDA

12 Noon LUNCH & REGISTRATION
1:00 PM WELCOME
1:10 PM AUTOMATION: THE BLUEPRINT FOR DIGITAL ADVERTISING
Frank Addante (@FrankAddante), CEO & Founder, Rubicon Project
Greg Raifman (@GregRaifman), President, Rubicon Project
1:30 PM REVV 4.0: TECHNOLOGY BUILT TO POWER AUTOMATION
John Slade (@sladester), SVP Product Management, Rubicon Project
2:00 PM AUTOMATING MOBILE: A SUCCESS STORY
Josh Wexler (@JoshWex), GM Mobile, Rubicon Project
Lori Tavoularis (@LoriKaye74), Managing Director, Revenue Partnerships, Tribune Digital
Are Traasdahl (@aretraasdahl), Founder and CEO, Tapad
2:40 PM BREAK
3:00 PM TECH TALK: THE ALGORITHMS AUTOMATING ADVERTISING
Neal Richter (@NealRichter), Chief Scientist, Rubicon Project
Tarun Bhatia Principal Research Scientist, Yahoo! (@Yahoo)
Nicolas Kruchten (@nicolaskruchten), Head of Product Engineering, Datacratic (@Datacratic)
Sandro Catanzaro (@sandrocatanzaro) / Co-Founder, SVP of Analytics & Innovation, DataXu (@DataXu)
3:25 PM SELLING MOBILE: OPPORTUNITIES & CHALLENGES
Melissa Parrish (@MelissaRParrish), Senior Analyst, Forrester
4:00 PM FIRESIDE CHAT: AUTOMATING A $9.1 BILLION MARKET
Jay Sears (@JaySears), GM Order Automation, Rubicon Project
Bradley Rogers, Managing Director at Neo@Ogivly
Carl Fremont, EVP, Media Director, Digitas (@Digitas)
4:30 PM MARKETPLACE INSIGHTS
Helen Jen (@luxelogic), Director of Product Marketing, Rubicon Project
4:45 PM CLOSING
5:00 PM NETWORKING & COCKTAILS