On Wednesday, February 20th in New York, Rubicon Project hosted an event to share our perspective on the shift in digital media that is upon us and the opportunities automation has provided to the advertising industry. Leading agencies, comScore 500 publishers, brand advertisers and industry luminaries came together to discuss their challenges in this dynamic ecosystem and the path they are setting to capture the real money in digital advertising in 2013. In this afternoon of product demos and actionable insights from a lineup of stellar industry speakers and Rubicon Project’s technology experts, topics included mobile, programmatic advertising and private marketplaces.
EVENT AGENDA
| 12 Noon | LUNCH & REGISTRATION |
| 1:00 PM | WELCOME |
| 1:10 PM | AUTOMATION: THE BLUEPRINT FOR DIGITAL ADVERTISING |
| Frank Addante (@FrankAddante), CEO & Founder, Rubicon Project Greg Raifman (@GregRaifman), President, Rubicon Project |
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| 1:30 PM | REVV 4.0: TECHNOLOGY BUILT TO POWER AUTOMATION |
| John Slade (@sladester), SVP Product Management, Rubicon Project | |
| 2:00 PM | AUTOMATING MOBILE: A SUCCESS STORY |
| Josh Wexler (@JoshWex), GM Mobile, Rubicon Project Lori Tavoularis (@LoriKaye74), Managing Director, Revenue Partnerships, Tribune Digital Are Traasdahl (@aretraasdahl), Founder and CEO, Tapad |
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| 2:40 PM | BREAK |
| 3:00 PM | TECH TALK: THE ALGORITHMS AUTOMATING ADVERTISING |
| Neal Richter (@NealRichter), Chief Scientist, Rubicon Project Tarun Bhatia Principal Research Scientist, Yahoo! (@Yahoo) Nicolas Kruchten (@nicolaskruchten), Head of Product Engineering, Datacratic (@Datacratic) Sandro Catanzaro (@sandrocatanzaro) / Co-Founder, SVP of Analytics & Innovation, DataXu (@DataXu) |
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| 3:25 PM | SELLING MOBILE: OPPORTUNITIES & CHALLENGES |
| Melissa Parrish (@MelissaRParrish), Senior Analyst, Forrester | |
| 4:00 PM | FIRESIDE CHAT: AUTOMATING A $9.1 BILLION MARKET |
| Jay Sears (@JaySears), GM Order Automation, Rubicon Project Bradley Rogers, Managing Director at Neo@Ogivly Carl Fremont, EVP, Media Director, Digitas (@Digitas) |
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| 4:30 PM | MARKETPLACE INSIGHTS |
| Helen Jen (@luxelogic), Director of Product Marketing, Rubicon Project | |
| 4:45 PM | CLOSING |
| 5:00 PM | NETWORKING & COCKTAILS |
