Advertising Week LATAM

February 12, 2018 - February 15, 2018

Join Rubicon Project during the inaugural Advertising Week LATAM for special session featuring:

Tom Kershaw, CTO, Rubicon Project

Patrizio Zanatta, SVP, Managing Director, LATAM

John Peragine, SVP, Head of Video


Our LATAM team will be available for meetings:

Tuesday, February 13, 9:00 AM


Thursday, February 15,  5:00 PM


The Next Era of Programmatic

Tuesday, 13 February at 2:40 PM
El Heraldo de México Stage

Programmatic buying has completely changed the methods of online advertising. Given that most online ads are traded programmatically, digital firms, media companies, and agencies are competing to explore how to sell traditional media in a similar fashion. What does this mean for the next era of programmatic? The next wave of mobile advertising? Join business leaders for a discussion on how better targeting, increased specialization and more will will be the future of programmatic.


Andrés Franklin LATAM Director, Sojern
John Peragine SVP and Global Head of Video, Rubicon Project
Erich Wasserman Co-Founder, Global Head of Chief Accounts, MediaMath

What Publishers in Latin America Need to Know

Tuesday, 13 February at 3:30 PM
El Heraldo de México Stage

Header-bidding has leveled the ad tech playing field in the US, growing publisher revenue in a market that has traditionally had them fighting for every last dime. Now, the tactic is making its mark in Latin America. In an interview, Rubicon Project CTO Tom Kershaw and Patrizio Zanatta, Rubicon Project’s Managing Director of Latin America, will uncover what the shift means for Latin American media companies. Kershaw will follow with a deep dive into how header-bidding technology actually works to deliver publisher value.


Tom Kershaw CTO, Rubicon Project
Patrizio Zanatta Managing Director, Latin America, Rubicon Project


If you are interested in meeting with anyone from our team during Advertising Week LATAM, please request a meeting by clicking the button below and filling out the request form.

Tom Kershaw

Chief Technology Officer

Session Info

Patrizio Zanatta

SVP, Managing Director, LATAM

Session Info

John Peragine

SVP, Head of Video

Session Info


Salomão Junior

Country Manager, Brazil

Alex Garcia

Account Director, Seller,  LATAM

Daniel McKay

Account Director, Buyer, LATAM

Hugo Tashiro

Account Director, Buyer, LATAM


Papalote Museo del Niño

Av Constituyentes 268, Daniel Garza,

11830 Ciudad de México, CDMX, Mexico

Meet with Rubicon Project

Thank You. We'll respond soon with a meeting time.

For more information:

Karl Vontz

Head of Global Events


424 332-0958