Join Rubicon Project during the inaugural Advertising Week LATAM for special session featuring:

Tom Kershaw, CTO, Rubicon Project

Patrizio Zanatta, SVP, Managing Director, LATAM

John Peragine, SVP, Head of Video

Our LATAM team will be available for meetings:

Tuesday, February 13, 9:00 AM

through

Thursday, February 15,  5:00 PM

The Next Era of Programmatic

Tuesday, 13 February at 2:40 PM
El Heraldo de México Stage

Programmatic buying has completely changed the methods of online advertising. Given that most online ads are traded programmatically, digital firms, media companies, and agencies are competing to explore how to sell traditional media in a similar fashion. What does this mean for the next era of programmatic? The next wave of mobile advertising? Join business leaders for a discussion on how better targeting, increased specialization and more will will be the future of programmatic.

Andrés Franklin LATAM Director, Sojern
John Peragine SVP and Global Head of Video, Rubicon Project
Erich Wasserman Co-Founder, Global Head of Chief Accounts, MediaMath

Header-Bidding:
What Publishers in Latin America Need to Know

Tuesday, 13 February at 3:30 PM
El Heraldo de México Stage

Header-bidding has leveled the ad tech playing field in the US, growing publisher revenue in a market that has traditionally had them fighting for every last dime. Now, the tactic is making its mark in Latin America. In an interview, Rubicon Project CTO Tom Kershaw and Patrizio Zanatta, Rubicon Project’s Managing Director of Latin America, will uncover what the shift means for Latin American media companies. Kershaw will follow with a deep dive into how header-bidding technology actually works to deliver publisher value.

If you are interested in meeting with anyone from our team during Advertising Week LATAM, please request a meeting by clicking the button below and filling out the request form.