Join Rubicon Project during the annual Advertising Week LATAM for two special sessions on Wednesday, March 4 featuring:

Patrizio Zanatta, Managing Director, LATAM

Our LATAM team will be available for meetings:

Tuesday, March 3, 9:00 AM

through

Thursday, March 5,  5:00 PM

The Future of Advertising Global Keynote

Wednesday, 4 March from 2:15-2:25 pm
Ocelli Stage

The Future of Advertising
As online LATAM audiences grow, brands are embracing digital advertising as an essential part of their media strategy.  Nearly one-third of all media spend in LATAM is now digital, and innovative brands are looking to enhance their campaigns with the power of programmatic.  But what’s in store for this booming sector? What does the future of digital advertising look like? Join Patrizio Zanatta, Managing Director, Latin America at Rubicon Project to discover what’s on the horizon.

El futuro de la publicidad.
A medida que crece el público online de LATAM, las marcas adoptan la publicidad digital como una parte esencial de su estrategia de medios. Casi un tercio de todo el gasto en medios en LATAM ahora es digital, y las marcas innovadoras buscan mejorar sus campañas con el poder de la programática. ¿Pero qué le espera a este sector en auge? ¿Cómo es el futuro de la publicidad digital? Únase a Patrizio Zanatta, Director General, América Latina en Rubicon Project para descubrir lo que está en el horizonte.

The Future of Advertising Panel Discussion

Wednesday, 4 March from 4:25-5:05 pm
Yellow Stage Presented by Pluto TV

Digital ad spending in Latin America is expected to grow to $10.26 billion in 2020, inspired largely by innovations in automation and the programmatic space.  But how are publishers and buyers utilizing this emerging technology to capitalize on such a unique opportunity for incredible growth? Join Rubicon Project’s Patrizio Zanatta, Managing Director, Latin America, as he leads a lively discussion with a group of senior executives from both the buy and sell sides to uncover strategies that fuel this momentum.

El futuro de la publicidad.
Se espera que el gasto en publicidad digital en América Latina aumente a $ 10,26 mil millones en 2020, inspirado en gran medida por las innovaciones en automatización y el espacio programático. Pero, ¿cómo utilizan los editores y compradores esta tecnología emergente para aprovechar una oportunidad tan única para un crecimiento más rápido? Únase a Patrizio Zanatta, Director General de América Latina, del Rubicon Project, mientras lidera una animada discusión con un grupo de altos ejecutivos de ambos lados de compra y venta para descubrir estrategias que impulsen este estrategia.

Panelists: 

Patrizio Zanatta, Managing Director, LATAM, Rubicon Project
Diego Morales, Programmatic Lead, Spotify
Andres Azpilicueta, Chief Digital Officer, Publicis Media
José Luis Martinez Varela, Head of Digital, IPG Mediabrands

If you are interested in meeting with anyone from our team during Advertising Week LATAM, please request a meeting by clicking the button below and filling out the request form.