INVITE ONLY
São Paulo Executive Exchange

October 2, 2019 - October 3, 2019

EXECUTIVE EXCHANGE 2019

For the first time in Latin America, Rubicon Project is hosting an off the record, invite-only discussion with select senior decision-makers covering the most important topics in programmatic advertising.

To encourage candid conversations, there will be no press or recording.

 

Come join the discussion.

 

FASANO BOA VISTA

Rodovia Castello Branco

Km 102,5, S/N – sentido interior capital

Porto Feliz, São Paulo

 

2 OCTOBER 2019

Arrivals and Registration Starting @ 11:00 AM

Lunch Starting @ 12:00 PM

Opening Session Starting @ 1:00 PM

Cocktail Reception and Dinner Starting @ 7:00 PM

 

3 OCTOBER 2019

Farewell Breakfast @ 8:00 AM

AGENDA

WELCOME

A quick introduction to the team and the way the exchange will work.

Patrizio Zanatta, Managing Director, LATAM

Salomão Junior, Country Manager, Brazil

 

 

 

THE RISE OF SUPPLY PATH OPTIMIZATION

SPO has arrived. It is increasingly an important ingredient of success for both programmatic buyers and sellers. In this session we’ll explore what SPO is, why it matters, and the industry dynamics that have made supply path optimization so important. We’ll leave plenty of time to answer your questions on how SPO can fit into your broader supply strategy.

 

Discussion Leaders:

RJ Lynch, Vice President, Buyer Operations

Mariana Meinberg, Account Director, Buyer

 

 

 

NEXT (R)EVOLUTION OF PUBLISHER AD MONETIZATION

Header bidding created a better way for publishers to monetise inventory. The ripple effect is still being felt throughout the industry today. Now, publishers are looking for ways to gain greater control of their programmatic business and make quicker, more informed decisions to drive revenue. This session will discuss both the challenges and solutions that publishers are working through to create a solid foundation for their programmatic businesses.

 

Discussion Leaders:

Ashlee Roenigk, Vice President, Revenue Solutions

Alex Garcia, Account Director, Latin America

+

INSIGHTS WITH EDITORA GLOBO

This fireside chat with Editora Globo will explore the challenges for publishers working in an environment dominated by closed ecosystems.

 

Speakers:

Salomão Junior, Country Manager, Brazil

Tiago Afonso, Sales and Digital Development Director, Editora Globo

 

 

MAKING PROGRAMMATIC GUARANTEED WORK FOR YOU

Although in its earlier stages, Programmatic Guaranteed provides new opportunities for both buyers and sellers. In this session, we’ll walk you through our PG offering, where the offering stands today and how we are working to optimize PG for all parties. It’s imperative that we continue to improve our offering and continue to make PG more efficient, accurate and streamlined. PG needs to be simple and seamless for both parties in order to deliver the best experience. I’m looking forward to sharing stories of client success and how both sides of the exchange can apply PG to drive positive outcomes.

 

Discussion Leaders:

Steve Hulkower, Senior Director, Production Management

Mariana Gasparini, Account Manager, Seller

 

 

 

TRUST, TRANSPARENCY, AND QUALITY IN THE EXCHANGE

What are Rubicon Project and the industry as a whole doing to create trust and streamline transactions for buyers and sellers in Brazil? We will explore new transparency initiatives like app-ads.txt and sellers.json as well as more nuanced topics like viewability and contextual brand safety. Throughout the conversation, we’ll discuss what’s really important to buyers, how sellers can package their content and inventory to make it most appealing, and the unique opportunities and difficulties that arise in growing formats like mobile and video.

 

Discussion Leaders:

John Clyman, Vice President, Engineering – Marketplace Quality & Security

Salomão Junior, Country Manager, Brazil

 

 

 

THANK YOU

A review of the things we’ve covered and things we’ve learned.

Patrizio Zanatta, Managing Director, LATAM

Salomão Junior, Country Manager, Brazil

PALESTRANTES

RUBICON PROJECT GLOBAL TEAM

John Clyman

VP, Engineering – Marketplace Quality & Security

Ashlee Roenigk

VP, Revenue Solutions

RJ Lynch

VP, Buyer Operations

Steve Hulkower

Sr. Director, Product Management

RUBICON PROJECT LATIN AMERICA TEAM

Patrizio Zanatta

Managing Director, LATAM

Salomão Junior

Country Manager, Brazil

Alex Garcia

Account Director, LATAM

Mariana Meinberg

Account Director, Buyer, LATAM

Mariana Gasparini

Account Manager, Seller, LATAM

LOCAL

FASANO BOA VISTA

Rodovia Castello Branco

Km 102,5, S/N – sentido interior capital

Porto Feliz, São Paulo

For more information:

Karl Vontz

VP, Marketing, Head of Global Events

kvontz@rubiconproject.com

424 332-0958