IDENTITY IN FOCUS
As the industry moves away from third-party cookies, what’s in store for identity and audience targeting? Will the industry gain true vision on a solution or will advertisers and publishers lose focus of their audiences?
Join Rubicon Project and special industry guests for a series of thoughtful discussions around how the programmatic ad industry stands to shift as concerns over data privacy increase and third-party cookies crumble, but personalized ad engagements become table stakes.
Thursday, January 9, 2020
8:30 AM – 9:30 AM
9:30 AM – 9:50 AM
eMarketer 2020 Preview on Identity
eMarketer Principal Analyst, Lauren Fisher, walks us through what’s in store for identity this year.
9:50 AM – 10:35 AM
Sarah Sluis, AdExchanger Fireside Chat with Tom Kershaw
In a recent “Data Driven Thinking”, Senior Editor, Sarah Sluis, called out a question that seemingly no one in ad tech has been able to answer: What happens to programmatic advertising as cookies crumble away? In this fireside chat, Sarah sits down with Rubicon Project CTO, Tom Kershaw, to discuss the future of identity and get answers to how ad tech plans to solve for it.
10:35 AM – 11:20 AM
Panel Discussion: Foresight 2020 – Identity in the Age of Privacy Regulation and the Open Web
Tom and Sarah are joined by Travis Clinger, VP Strategic Partnerships at LiveRamp, Wil Schobeiri, CTO at MediaMath, and Christopher Guenther, SVP, Global Head of Programmatic at News Corp to continue the conversion on identity and examine how the new era of collaboration across independent tech companies will transform identity and ensure better monetization opportunities for publishers outside of the walled gardens.
11:20 AM – 12:00 PM
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