This industry needs fewer conferences and more conversations.
That’s why Rubicon Project is hosting an off-the-record, invite-only discussion with select CEOs, CMOs, and senior decision-makers.
To encourage candid conversations, there will be no press or recordings.
We look forward to your thoughts about the ad tech space and how we can help you navigate it.
HUDSON MERCANTILE
500 West 36th Street (between 10th & 11th Avenue)
Thursday, April 19th, 2018
9:30 AM – 4:45 PM
Reception Starting @ 4:45 PM
Music by DJ Alex Merrell
WELCOME
Michael Barrett, President & CEO, Rubicon Project
THE GREAT AD TECH SHAKEOUT: FACT OR FICTION?
Adam Soroca, Global Head of Buyer Team, Rubicon Project
TRUST, TRANSPARENCY & AD SPEND: MORE THAN JUST LIP SERVICE?
Transparency may be the industry’s favorite new buzzword, but ask an agency, media company or DSP to define it, and you’ll likely get three very different answers. Outside of fees and take rates, what does transparency in ad tech mean? Has the push for openness in the past year led to a shift in dollars or business relationships? And are buyers and sellers still feeling the pain of the “ad tech tax” – or have industry-wide developments changed things for the better?
Moderator:
Adam Soroca, Global Head of Buyer Team, Rubicon Project
Panelists:
James Rooney, VP, Advertising Technology, New York Times
Kolin Kleveno, VP, Programmatic, 360i
Lewis Rothkopf, GM of Media & Growth Channels, MediaMath
Conversation Starter:
Chris Kane, Founder, Jounce Media
THE EXCHANGE IS DEAD (LONG LIVE THE EXCHANGE)
Joe Prusz, CRO, Rubicon Project
HEADER BIDDING 3.0: FROM APPS TO AUCTION DYNAMICS
What will header bidding look like by the end of this year? In 2019? In 2020? With the proliferation of bidders and wrappers, as well as the decision sellers face in choosing to “go server side” or do some sort of hybrid, it’s safe to say that the state of header bidding is still in flux. As the market matures, which features and formats do publishers see as crucial to driving short- and long-term revenue? Meanwhile, how are DSPs and agencies adapting to the broader shifts in auction dynamics (and the plethora of available inventory)?
Moderator:
Joe Prusz, CRO, Rubicon Project
Panelists:
Ari Paparo, CEO, Beeswax
David Pond, GM, Display & Programmatic, Vox Media
Erik Requidan, VP Sales & Programmatic Strategy, Intermarkets
Conversation Starter:
Ashlee Roenigk, Senior Director, Revenue Solutions, Rubicon Project
PRODUCT VISION: 2018 & BEYOND
Tom Kershaw, CTO, Rubicon Project
UNIVERSAL IDS: THE ONLY WAY TO BEAT THE DUOPOLY?
Data is what makes Google and Facebook the ad industry’s billion-dollar juggernauts. Data is what buyers need to effectively target their audiences – and what sellers need to prove that those audiences are valuable. But both sides face challenges in collecting, packaging and acting on data, challenges largely attributed to an over-reliance on cookies. “Universal” ID initiatives like DigiTrust and the Advertising ID have been hailed as the solution to the cookie problem – so what’s keeping sellers and buyers from teaming up to beat the duopoly at their own game?
Moderator:
Garrett McGrath, VP, Product, Rubicon Project
Panelists:
Stephanie Layser, VP, Ad Technology and Operations, News Corp.
Frost Prioleau, Co-founder & CEO, Simpli.fi
Felix Zeng, Head of Programmatic Sales, Watson Advertising at IBM
Conversation Starter:
Mark Balabanian, VP, Global DSP, Rubicon Project
PMPS IN THE HEADER: AN EVOLUTION
Univision & Fusion Media Group’s programmatic team has developed unique strategies for packaging inventory and prioritizing deals in the header. Get a glimpse into some of the company’s learnings from over the past year.
Interviewer:
Ashley Wheeler, VP, Seller Accounts – East, Rubicon Project
Featured Guest:
Eyal Ebel, SVP, Programmatic Revenue, Univision & Fusion Media Group
THE FUTURE OF PROGRAMMATIC DEALS
Header bidding fundamentally changed the business of programmatic, and nowhere is this more evident than in the current state of direct deals. Sellers and buyers alike are still trying to figure out how to prioritize, protect and profit from deals in the header. Programmatic Guaranteed has emerged as an option, but is it the best way to reduce friction for buyers and help sellers capture more direct spend? And will the move to server-side header bidding help or hinder deal growth?
Moderator:
Ryan Mulcahy, Head of Revenue, North America & APAC, Rubicon Project
Panelists:
Eyal Ebel, SVP, Programmatic Revenue, Univision & Fusion Media Group
Tim Sims, SVP, Inventory Partnerships, The Trade Desk
Jon Mansell, SVP, Marketplace Innovation, MAGNA Global
Conversation Starter:
Jon Cooke, VP, Global Agency Sales, Rubicon Project
VIDEO EVERYWHERE (OR NOWHERE)?
As more people “cut the cord” and use game consoles, smart TVs and devices like Roku to watch “TV,” the hype around OTT inventory continues to grow. But is that hype translating into real revenue?
Interviewer:
John Peragine, Global Head of Video, Rubicon Project
Featured Guest:
Jonathan Levinson, Sr. Manager, Business Development, Adobe
SINK OR SWIM: WILL AD TECH CAPTURE THE NEXT $20 BILLION IN VIDEO SPEND?
$20 billion. That’s the latest forecast for programmatic video spending in just two short years. But buyers face a fragmented market – with different player types, ad types, attribution models and more – while digital-first sellers face the challenge of adapting to TV business models like the upfronts. Will these obstacles prevent the bullish video forecasts from coming to fruition, or will the industry develop solutions to capture that spend?
Moderator:
John Peragine, Global Head of Video, Rubicon Project
Panelist:
Jonathan Levinson, Sr. Manager, Business Development, Adobe
Mike Rosen, EVP, Advanced Advertising & Platform Sales, NBCUniversal
Monica Perschetz, Director, Audience & Automation Sales, Fox Networks Group
Conversation Starter:
Vanessa Farrar, Director, Revenue Solutions – Video, Rubicon Project
HOW LAW ENFORCEMENT FIGHTS AD FRAUD
Ad fraud represents a whole new world of crime. Learn more in this exclusive interview with an special guest from the front lines.
Interviewer:
John Clyman, VP, Engineering, Marketplace Quality & Security, Rubicon Project
Featured Guest:
Special Guest
2018: THE YEAR BRAND SAFETY GOT REAL
It seems like there’s a call to arms around around brand safety and inventory quality every year – but something about 2018 is different. From Google’s decision to block publishers from earning revenue on low quality ads, to DSPs banning inventory without an Ads.txt tag, all the talk is turning into action. Are both sides looking for new tools, platforms and solutions, or are there too many “solutions” already? And how can buyers and sellers get on the same page in terms of the lingering low price vs. quality inventory paradox?
Interviewer:
John Clyman, VP, Engineering, Marketplace Quality & Security, Rubicon Project
Panelists:
Michael Tiffany, Cofounder & President, White Ops
Dan Fichter, VP, Software Development, MOAT
Conversation Starter:
Jon Cooke, VP, Global Agency Sales, Rubicon Project
GUEST SPEAKERS
Ari Paparo
CEO
Beeswax
Frost Prioleau
CEO & Co-Founder
Simpli.fi
Michael Tiffany
President & Co-Founder
White Ops
Chris Kane
Founder
Jounce Media
David Pond
GM, Display & Programmatic
Vox
Lewis Rothkopf
GM, Media + Growth Channels
MediaMath
Felix Zeng
Head of Programmatic Sales
Watson Advertising
Mike Rosen
EVP, Advanced Advertising & Platform Sales
NBCUniversal
Tim Sims
SVP, Inventory Partnerships
The Trade Desk
Jon Mansell
SVP, Marketplace Innovation
Magna Global
Eyal Ebel
SVP, Programmatic Revenue
Univision & Fusion Media Group
Stephanie Layser
VP Ad Technology and Operations
News Corp
Dan Fichter
VP, Software Development
MOAT
Kolin Kleveno
VP, Programmatic
360i
Erik Requidan
VP, Sales & Programmatic Strategy
Intermarkets
James Rooney
VP, Advertising Technology
New York Times
Jon Levinson
Sr. Manager, Business Development
Adobe AdCloud
RUBICON PROJECT SPEAKERS
Michael Barrett
President & CEO
Rubicon Project
Tom Kershaw
Chief Technology Officer
Rubicon Project
Joe Prusz
Chief Revenue Officer
Rubicon Project
Adam Soroca
SVP, Global Head of DSP
Rubicon Project
Ryan Mulcahy
Head of Revenue, North America + APAC
Rubicon Project
Heather Carver
SVP, Account Management
Rubicon Project
John Peragine
SVP, Global Head of Video
Rubicon Project
Mark Balabanian
VP, Global DSP Sales
Rubicon Project
Ashley Wheeler
VP, Seller Accounts
Rubicon Project
John Clyman
VP, Engineering – Marketplace Quality & Security
Rubicon Project
Garrett McGrath
VP, Product
Rubicon Project
Jon Cooke
VP, Global Agency Sales
Rubicon Project
Ashlee Roenigk
Sr. Director, Revenue Solutions
Rubicon Project
Vanessa Farrar
Revenue Solutions Director, Video
Rubicon Project