The spotlight remains firmly on Header Bidding as one of the industry’s hottest topics. As we enter 2018, the technology is gaining new momentum as publishers consider the move from a client-side to a server-side solution, which brings fresh challenges to the programmatic ecosystem.

To guide our Buyers and Sellers Rubicon Project is hosting a Masterclass to deep-dive into recent Header Bidding developments and highlight the impact the technology is having on both local publisher and agency partners.

When: Tuesday, March 6th 2018 from 9:00 am – 11:00 am

Header Bidding 2.0 – Audra Gold, VP Product Management, Marketplace at Rubicon Project

Impact of Header Bidding on Demand-Side Platforms – James Sampson, VP & GM, APAC at DataXu

Fireside Chat: A Publisher’s Journey & Challenges – Ashwin Sridhar,  SVP, Head of Digital at Fox Networks Asia

Header Bidding 2.0 Panel Discussion – Moderated by Yogesh Sehgal, Account Director APAC at Rubicon Project