The digital advertising market needs fewer conferences and more conversations.
With so much to discuss, understand and celebrate in what has been a transformational year for our industry, it only felt right to reflect this with a completely new take on the format of our event.
This year we are presenting the ‘Seller Exchange’, where we hope to engage our seller customers in a holistic afternoon that focuses on their needs, what buyers are looking for, and the emerging trends in programmatic.
We will be inviting our customers not just from Italy but also Spain and the Middle East – giving this event a truly international significance and a forum in which to engage in cross-market knowledge sharing.
FOUR SEASONS MILANO
Via Gesù 6/8
20121 Milan
Wednesday, 7th November, 2018
14:00 – 18:00
Networking Aperitivo from 18:00
For any questions or queries please email intlevents@rubiconproject.com
AGENDA
Welcome
Sara Buluggiu, MD – Italy, Spain & MENA
Market landscape
Mariano De Luca, Seller Lead – Italy, Spain, Portugal & MENA
Video: what users want
Vilma Scarpino, CEO, DOXA
2025 Vision
Tom Kershaw, CTO
The power of the exchange
Rebecca Ackers, Director Global Seller Accounts
Header bidding: where we’re going
Alexandra Smith, Product Manager
Panel: The Seller view
Panellists: Matthias Mondini (PRISA), Daniele Gulti (NetAddiction), Cristina Pianura (Prime Real Time)
Moderator: Sara Buluggiu, MD – Italy, Spain & MENA
GDPR – 5 months on, what you need to know
Giulia Sala, Senior Trainee Lawyer, DGRS Studio Legale
Key buyer trends: what are we seeing?
Andrea Galtieri, Buyer Account Director – Italy, Spain & MENA
The DSP & Agency view
Panellists: Paolo Artioli (Dentsu Aegis), Valeria Mazzon (Adform), Narghes Hamidi (OMD)
Moderator: James Brown, MD – EMEA
Closing remarks
Sara Buluggiu, MD – Italy, Spain & MENA
GUEST SPEAKERS
Paolo Artioli
Programmatic Principal
Dentsu Aegis
Daniele Gulti
Partner and Head of Sales
Netaddiction
Narges Hamidi
Programmatic Buying Manager
OMG
Valeria Mazzon
Country Manager Italy
Adform
Matthias Mondini
Director, Yield Management & Business Insights
PRISA
Cristina Pianura
Managing Director
Prime Real Time
Giulia Sala
Senior Trainee Lawyer
DGRS Studio Legale
Vilma Scarpino
CEO
DOXA
RUBICON PROJECT SPEAKERS
Rebecca Ackers
Director, Global Seller Accounts
Rubicon Project
James Brown
Managing Director, EMEA
Rubicon Project
Sara Buluggiu
Managing Director, Italy Spain & MENA
Rubicon Project
Mariano De Luca
Seller Lead, Italy, Spain, Portugal & MENA
Rubicon Project
Andrea Galtieri
Buyer Account Director, Italy, Spain & MENA
Rubicon Project
Tom Kershaw
Chief Technology Officer
Rubicon Project
Alexandra Smith
Product Manager
Rubicon Project
For more information: