The digital advertising market needs fewer conferences and more conversations.

With so much to discuss, understand and celebrate in what has been a transformational year for our industry, it only felt right to reflect this with a completely new take on the format of our event.

This year we are presenting the ‘Seller Exchange’, where we hope to engage our seller customers in a holistic afternoon that focuses on their needs, what buyers are looking for, and the emerging trends in programmatic.

We will be inviting our customers not just from Italy but also Spain and the Middle East – giving this event a truly international significance and a forum in which to engage in cross-market knowledge sharing.

FOUR SEASONS MILANO

Via Gesù 6/8

20121 Milan

Wednesday, 7th November, 2018

14:00 – 18:00

Networking Aperitivo from 18:00

For any questions or queries please email intlevents@rubiconproject.com

AGENDA

Welcome

Sara Buluggiu, MD – Italy, Spain & MENA

Market landscape

Mariano De Luca, Seller Lead – Italy, Spain, Portugal & MENA

Video: what users want

Vilma Scarpino, CEO, DOXA

2025 Vision

Tom Kershaw, CTO

The power of the exchange

Rebecca Ackers, Director Global Seller Accounts

Header bidding: where we’re going

Alexandra Smith, Product Manager

Panel: The Seller view

Panellists: Matthias Mondini (PRISA), Daniele Gulti (NetAddiction), Cristina Pianura (Prime Real Time)

Moderator: Sara Buluggiu, MD – Italy, Spain & MENA

GDPR – 5 months on, what you need to know

Giulia Sala, Senior Trainee Lawyer, DGRS Studio Legale

Key buyer trends: what are we seeing?

Andrea Galtieri, Buyer Account Director – Italy, Spain & MENA

The DSP & Agency view

Panellists: Paolo Artioli (Dentsu Aegis), Valeria Mazzon (Adform), Narghes Hamidi (OMD)

Moderator: James Brown, MD – EMEA

Closing remarks

Sara Buluggiu, MD – Italy, Spain & MENA

GUEST SPEAKERS

RUBICON PROJECT SPEAKERS