Stockholm Automation Summit 2019
Stockholm, Sweden

May 9, 2019



Netric & Rubicon Project Stockholm Automation Summit 2019

The Netric and Rubicon Project Automation Summit is an educational event focused on overviews, deep dives and conversations about the local market and its evolution. A chance to explore the latest in our partnership, discover our new solutions and how they work across a Global and Nordic landscape. Sessions will cover a wide range of topics including key programmatic trends in the Nordics, market opportunities, panel discussions with industry thought leaders and more.


The day will conclude with lunch and an opportunity to enjoy networking with the Netric and Rubicon Project team.


9.00 – Arrival, Registration, Breakfast


9.30 – Welcome
Daniel Ahlbert, CEO, Netric


9.35 – 2018: What Happened & Where We Are Going
Steve Wing, Managing Director UK & Nordics, Rubicon Project


9.45 – Key Trends in the Nordics
Tom Jenen, Director, Advisor for Technology and Media, Board Member, Netric


10.00 – Header Bidding: Powered by PreBid.Org, Perfected by Rubicon Project + Netric
Rebecca Ackers, Head of Seller, Rubicon Project


10.20 – Nordics Publishers Panel
Moderated and Led by Tom Jenen, Director, Advisor for Technology and Media, Board Member Netric



Lena Tehrani, Head of Programmatic, Bonnier

Sassy Ferreira, Head of Programmatic, Aller SE

Petri Kokkonen, CEO and Partner, Relevant FI

James MacDonald, CRO, Flowplayer


11.00 – Break


11.30 – Safety of the Marketplace
Bruce Yates, Business Analyst, Rubicon Project


11.45 – Buyer Trends in 2019
Moderated and Led by Jon Vick, Buyer Lead UK & Nordics, Rubicon Project



Jonas Viksten, Managing Director, Xaxis and Plista Sweden

Christopher Fernandez, Chief Digital Officer, IPG Mediabrands Finland

Stefan Jin Hansen, Head of Amnet Denmark, Amnet Denmark

Vivian Vestre, Head of Programmatic, Cadreon Norway


12.25 – Video in 2019
John Peragine, SVP Global Head of Video, Rubicon Project


12.45 – Fireside Chat on Video
Ludwig Ekström, New Business Director, Netric and Mats Ståhl, CEO, Playad


12.55 – Roadmap to Deals
Steve Hulkhower, Senior Director, Product, Rubicon Project


13.15 – Fireside Chat on PMP
Daniel Alhbert, CEO, Netric and Claes Mårtén, Head of Programmatic, Leeads


13.25 – Closing Remarks
Daniel Ahlbert, CEO, Netric


13.30 – Lunch


Guest Speakers

Lena Tehrani

Head of Programmatic


Sassy Ferreira

Head of Programmatic

Aller SE

Petri Kokkonen

CEO and Partner

Relevant FI

Mats Ståhl



Christopher Fernandez

Chief Digital Officer

IPG Mediabrands Finland

Stefan Jin Hansen

Head of Amnet Denmark


Vivian Vestre

Head of Programmatic 

Cadreon Norway

James MacDonald



Claes Mårtén

Head of Programmatic


Jonas Viksten

Managing Director

Xaxis and Plista

Netric & Rubicon Project Speakers

Steve Wing

Managing Director, UK & Nordics

Rubicon Project

Tom Jenen

Director, Advisor for Technology and Media, Board Member


Daniel Ahlbert



Ludwig Ekström

New Business Director


Jon Vick

Buyer Lead, UK & Nordics

Rubicon Project

Rebecca Ackers

Head of Seller

Rubicon Project

John Peragine

SVP Global Head of Video

Rubicon Project

Steven Hulkower

Senior Director, Product Management

Rubicon Project

Bruce Yates

Marketplace Quality Analyst

Rubicon Project



Karl XII;s torg
111 86 Stockholm, Sweden 

RSVP to Stockholm Automation Summit 2019

Thank you for your response.

For more information:

Sofia Meadway

Senior Marketing Manager, Rubicon Project

+44 07399 474 587