Rubicon Project - SYDNEY, AUSTRALIA

Sydney Summit 2019

Our annual Automation Summit is set to take place on 8th August in Sydney. This year we’re doing things a little differently and bringing together a select group of senior industry peers for an informative exchange on programmatic in 2019. In what has been another transformative 12-months for our industry there is much to discuss, demystify and decipher.

You will also hear from Rubicon Project’s local and global team including our CTO, Tom Kershaw, on how our latest products and services are impacting and changing the industry.

The day will conclude with networking, drinks and canapés on Doltone House’s deck from 4.30pm.

SOHO @ DOLTONE HOUSE

Level 3/26-32 Pirrama Road, Pyrmont, 2009.

Thursday, August 8th, 2019
9:30 AM – 4:30 PM

Networking reception starting @ 4:30 PM

Please note the event is strictly invitation only.

9.30 – 10.00 – Arrival & Registration

10.00 – 11.15 – Session 1: The Current State of Programmatic

Overview: The first session of the day will look at the key trends and topics that are shaping and dominating our industry. We will deep dive into how Rubicon Project is leading and navigating new waves of change alongside our publisher and buy-side partners and what’s on the horizon for the remainder of 2019.

What you will take away:

Rubicon Project’s runway to innovation
Ad tech industry vision from Rubicon Project CTO, Tom Kershaw
Deep insights into current state of the programmatic in AU/NZ from industry thought leaders

11.15 – 11.35 – Morning Coffee Break

11.35 – 12.45 – Session 2: The Next (R)evolution of Publisher Ad Monetisation

Overview: Header bidding created a better way for publishers to monetise inventory, but with this transformation came many challenges as publishers struggled to manage integrations with multiple partners through on-page integrations and later through the wrapper. The ripple effect is still being felt throughout the industry today. Now, publishers are looking for ways to gain greater control of their programmatic business and make quicker, more informed decisions to drive revenue. This session will discuss both the challenges and solutions that publishers are working through to create a solid foundation for their programmatic businesses. And we are keen to hear yours too.

What you will take away:

How header bidding is evolving in light of recent industry developments (Prebid.org, Google’s first price shift, server side, universal IDs)
The significance of open source technology and collaboration to ensure success and longevity for publishers and buyers in digital advertising
A vision for the future of publisher monetisation built on control, choice, transparency and community-driven innovation.

12.45 – 14.30 – Lunch

14.30 – 15.30 – Session 3: Is 2019 the Tipping Point for SPO?

Overview: Header bidding was transformational technology that democratised supply access, but many DSPs and agencies were left reeling from marketplace inefficiencies that came with it. DSPs experienced record spikes in QPS and brands and agencies began asking questions about take rates and where inventory was sourced. As a result, the buy-side started talking about the concept of Supply Path Optimisation (SPO), knowing that to evolve with header bidding, they need to reduce the number of places where a single impression is seen. But how does the industry take SPO from concept to reality? In this session we’ll unpack what SPO actually means for each side of the ecosystem, the benefits of finding the most efficient path to supply and look at how SPO can be put into practice today. It will be your opportunity to ask those questions you haven’t dared to ask yet.

What you will take away:

SPO: The story so far
How various buyers are ‘trimming the fat’ to find the most efficient path to supply
SPO and DPO in practice – considerations and first steps for DSPs, agencies, brands, and publishers

15.30 – 15.35 – Afternoon Coffee Break

15.45 – 16.30 – Session 4: What’s Next for Programmatic?

Overview: “What’s next?” is a question that’s on everyone’s lips and with good reason; the industry must innovate to move forward. The final session of the day will offer a glimpse into the future. We’ve handpicked topics that we believe will dominate the programmatic discourse in the near future.

What you will take away: