Sydney Summit 2019
Our annual Automation Summit is set to take place on 8th August in Sydney. This year we’re doing things a little differently and bringing together a select group of senior industry peers for an informative exchange on programmatic in 2019. In what has been another transformative 12-months for our industry there is much to discuss, demystify and decipher.
You will also hear from Rubicon Project’s local and global team including our CTO, Tom Kershaw, on how our latest products and services are impacting and changing the industry.
The day will conclude with networking, drinks and canapés on Doltone House’s deck from 4.30pm.
SOHO @ DOLTONE HOUSE
Level 4/26-32 Pirrama Road, Pyrmont, 2009.
Thursday, August 8th, 2019
9:30 AM – 4:30 PM
Networking reception starting @ 4:30 PM
Please note the event is strictly invitation only.
9.30 – 10.00 – Arrival & Registration
10.00 – 11.15 – Session 1: The Current State of Programmatic
The first session of the day will look at the key trends and topics that are shaping and dominating our industry. We will deep dive into how Rubicon Project is leading and navigating new waves of change alongside our publisher and buy-side partners and what’s on the horizon for the remainder of 2019.
What you will take away:
11.15 – 11.35 – Morning Coffee Break
11.35 – 12.45 – Session 2: The Next (R)evolution of Publisher Ad Monetisation
Header bidding created a better way for publishers to monetise inventory, but with this transformation came many challenges as publishers struggled to manage integrations with multiple partners through on-page integrations and later through the wrapper. The ripple effect is still being felt throughout the industry today. Now, publishers are looking for ways to gain greater control of their programmatic business and make quicker, more informed decisions to drive revenue. This session will discuss both the challenges and solutions that publishers are working through to create a solid foundation for their programmatic businesses. And we are keen to hear yours too.
What you will take away:
12.45 – 14.30 – Lunch
14.30 – 15.30 – Session 3: Is 2019 the Tipping Point for SPO?
Header bidding was transformational technology that democratised supply access, but many DSPs and agencies were left reeling from marketplace inefficiencies that came with it. DSPs experienced record spikes in QPS and brands and agencies began asking questions about take rates and where inventory was sourced. As a result, the buy-side started talking about the concept of Supply Path Optimisation (SPO), knowing that to evolve with header bidding, they need to reduce the number of places where a single impression is seen. But how does the industry take SPO from concept to reality? In this session we’ll unpack what SPO actually means for each side of the ecosystem, the benefits of finding the most efficient path to supply and look at how SPO can be put into practice today. It will be your opportunity to ask those questions you haven’t dared to ask yet.
What you will take away:
15.30 – 15.45 – Afternoon Coffee Break
15.45 – 16.30 – Session 4: What’s Next for Programmatic?
What’s next?’ is a question that is on everyone’s lips and with good reason; the industry must innovate to move forward and thrive. The final panel session of the day will offer a glimpse into the future. We’ve handpicked topics that will dominate the programmatic discourse in the coming weeks and months. Hosted by industry leading Journalist, Paul McIntyre, programmatic thought leaders will share their opinions and insights on how the most important emerging trends and topics will come to shape the industry locally.
What you will take away:
This is your opportunity to join the conversation and present your questions and opinions to your peers, the panel and the Rubicon Project team.
16.30 – 18.30 – Networking, drinks & nibbles
GUEST PANELISTS
Amy Jansen-Flynn
Audience & Automation, Commercial Product Director
REA
Jonathan Mandel
Head of Digital Commercial
SCA
Paul McIntyre
Journalist & Executive Editor
Media I Group & Australian Financial Review
Chris Blok
Programmatic Sales Director
Domain
Yun Yip
VP Partnership Development & Country Manager
MediaMath
Desi Tjioe
Digital Manager
Media Lab Communications
Laura Hill
Commercial Director
Gumtree
James Bayes
Digital Sales Director
Seven Network
Jonas Jaanimagi
Technology Lead
IAB Australia
Sandra Moynihan
Head of Commercial Strategy
Publift
Ben Murray
Director, Products & Technology
Interplay Media
Jason Denny
GM, Commercial Operations
News Corp
RUBICON PROJECT SPEAKERS
Tom Kershaw
Chief Technology Officer
Rubicon Project
Ryan Mulcahy
Head of Revenue, North America + APAC
Rubicon Project
Ashlee Roenigk
VP, Revenue Solutions
Rubicon Project
Rohan Creasey
Country Manager, Australia & New Zealand
Rubicon Project
Steven Hulkower
Senior Director, Product
Rubicon Project
Jon Cooke
VP, Global Agency Sales
Rubicon Project
Christina Ham
Buyer Lead, Australia & New Zealand
Rubicon Project
For more information:
Melissa Thompson-Pettitt
Marketing Manager, APAC
mthompsonpettitt@rubiconproject.com
+61 415 871 724