August 9, 2018

Automation Summit 2018


The Rubicon Project Sydney Automation Summit is back for another year. This year, we’re taking over the beautiful Water Room @ Pier One for a full day agenda designed to highlight and address the hottest topics and trends in the industry at present.

You can expect to hear from Rubicon Project’s senior leaders including our CTO, Tom Kershaw, as well as deep-dives into the latest Rubicon Project solutions, panel discussions with industry thought leaders and much more.

The day will conclude with networking, drinks and canapés on the deck from 4.15pm and an opportunity to enjoy Pier One’s stunning harbour views.

Please note the event is strictly invitation only.



11 Hickson Road, Walsh Bay, Sydney, 2000.

Thursday, August 9th, 2018
9:15 AM – 4:15 PM

Reception Starting @ 4:15 PM




09.15 – 10.00 Guest arrival & registration


10.00 – 10.10 – Welcome

Rohan Creasey, Country Manager, AU/NZ, Rubicon Project


10.10 – 10.30 – A Year in Review

Joe Prusz, Chief Revenue Officer, Rubicon Project


10.35 – 11.20 – Seller & Buyer Breakout (session 1)


Seller Session


Sell-Side Roadmap

Ashlee Roenigk, VP Revenue Solutions


Panel: Header Bidding Deconstructed

Moderator: Ryan Baynes, Seller Lead AUN/NZ, Rubicon Project


Jason Denny, GM Commercial Operations, News Corp

Colm Dolan, CEO, Publift

Sam Lees, Automated Trading Operations Manager, REA Group

Amy McCormack, Managing Director & Founder, Human Traffic


Buyer Session


Buy-Side Roadmap

Mark Balabanian, SVP, Global DSP Sales & Accounts, Rubicon Project


Panel: 2018 Buy-Side Retrospective

Moderator: Christina Ham, Account Manager- Buyer, Rubicon Project


Aurelien Thaud, Trading Desk Manager, REA Group

David Benjafield, Director, Platform Solutions ANZ, MediaMath

Milan Markovich, Commercial Director, Publicis

Poppy Hill, Head of Programmatic ANZ, InMobi


11.20 – 11.40 – Morning Tea Break


11.40 – 12.30 – Seller & Buyer Breakout (session 2)


Seller Session


Sell-Side Insights from APAC Head of Revenue

Fireside Chat with Rohan Creasey, Country Manager AU/NZ & Ryan Mulcahy, Head of Revenue APAC + North America, Rubicon Project


Panel: The Future of Programmatic Deals

Moderator: Ryan Mulcahy, Head of Revenue APAC + North America, Rubicon Project


Sandra Wee, Director of Client Services AUN/NZ, The Trade Desk

Jordan King, Head of Audience & Automation, Nine

Luke Fox, Programmatic Account Manager, BBC

Rebecca Ackers, Director, Global Accounts, Rubicon Project


Buyer Session


Meet the CTO

Tom Kershaw, CTO, Rubicon Project


Panel: What’s Next for the Buy-Side?

Moderator: Nikola Keshan, Client Services Director, Rubicon Project


Penelope Coleman, Audience Solutions Manager, Domain

Mitch Waters, Managing Director, The Trade Desk

Mac O’Rourke, Head of Data & Operations, AMNET

Tom Kershaw, CTO, Rubicon Project


12.30 – 13.45 – Lunch at The Gantry




13.45 – 14.15 – Big Trends: What Will 2020 Look Like?

Tom Kershaw, CTO, Rubicon Project


14.15 – 14.45 – Panel: The Sustainability of the Programmatic Ecosystem

Moderator: Ashlee Roenigk, VP Revenue Solutions, Rubicon Project


Amy Jansen-Flynn, Audience & Automation Commercial Manager, REA

Nick Mclachlan, Product Marketing Manager APAC, Adobe

Jacques Kaladchibachi, Head of Programmatic, Sydney, OMG

Tom Kershaw, CTO, Rubicon Project


14.45 – 15.00 – Afternoon Tea Break


15.00 – 15.30 – Brand Safety in a Changing World

John Clyman, VP, Engineering – Marketplace Quality & Security, Rubicon Project


15.30 – 15.45 – Video Everywhere

John Pergaine, SVP Global Head of Video, Rubicon Project


15.45 – 16.10 – Panel: Programmatic Beyond Screens

Moderator: John Pergaine, SVP Global Head of Video, Rubicon Project


Steve Geelan, Head of Platform Sales, Adshel

Hayley Cameron, Digital Commercial Manager, SBS

Flaminia Sapori, Partnerships Director, Cadreon

Jonathan Mandel, Head of Digital Commercial, Southern Cross Austereo


16.10 – 16.15 – Closing remarks

Rohan Creasey, Country Manager, AU/NZ, Rubicon Project



16.15 – 19.15 – Networking & Canapes



Flaminia Sapori

Partnerships Director


Steve Geelan

Head of Platform Sales


Penelope Coleman

Audience Solutions Manager


Sandra Wee

Client Services Director, AUNZ

The Trade Desk

Sam Lees

Automated Trading Operations Manager


Poppy Hill

Head of Programmatic ANZ


Milan Markovoich

Commercial Director


Luke Fox

Programmatic Account Manager


Jason Denny

GM Commercial Operations

News Corp Australia

Colm Dolan



Nick Mclachlan

Product Marketing Manager – Adobe Cloud, APAC


Amy Jansen-Flynn

Audience & Automation Manager


Mac O’Rourke

Head of Data and Operations


David Benjafield

Senior Engagement Director


Hayley Cameron

Digital Commercial Manager


Mitch Waters

Managing Director

The Trade Desk

Jordan King

Head of Audience & Automation


Amy McCormack

Managing Director & Founder

A&A Digital Services

Jonathan Mandel

Head of Digital Commercial

Southern Cross Austereo

Jacques Kaladchibachi

Head of Programmatic, Sydney

Omnicom Media Group

Aurelien Thaud

Trading Desk Manager



Tom Kershaw

Chief Technology Officer

Rubicon Project

Joe Prusz

Chief Revenue Officer

Rubicon Project

Ryan Mulcahy

Head of Revenue, North America + APAC

Rubicon Project

John Peragine

SVP, Global Head of Video

Rubicon Project

Mark Balabanian

VP, Global DSP Sales

Rubicon Project

Ashlee Roenigk

VP, Revenue Solutions

Rubicon Project

John Clyman

VP, Engineering – Marketplace Quality & Security

Rubicon Project

Rohan Creasey

Country Manager, Australia & New Zealand

Rubicon Project

Nikola Keshan

Client Services Director

Rubicon Project

Ryan Baynes

Seller Lead, Australia & New Zealand

Rubicon Project

Rebecca Ackers

Director, Global Accounts

Rubicon Project

Christina Ham

Account Manager, Buyer

Rubicon Project


Pier One
11 Hickson Road
Walsh Bay, Sydney

For more information:

Melissa Thompson-Pettitt

Marketing Manager, APAC

+61 415 871 724