Identity Suite
Rubicon Project's innovative identity solution helps buyers reach their target audiences while improving monetization for publishers.
Powered by Prebid, supporting common identifiers with the leading open source solution trusted by publishers and buyers worldwide.
Publishers can place common identifiers in persistent first party cookies to deliver increased reach and scale.
Unifies disparate industry identifiers for broad coverage and audience integrity across the supply path.
Matches audience data from any source with over 1 billion signals to seamlessly activate audience-based Deals across the leading independent ad exchange.
Benefits the Entire Marketplace
Uncompromised Insights
Sellers gain better insight into their audiences, improving monetization capabilities.
Seamless Activation
DSPs easily ingest a single Deal ID for better integration and higher fidelity of identity.
Reach and Scale
Buyers can easily and seamlessly target and buy their custom-built audiences for better engagement and results.
ADDITIONAL RESOURCES
Check out the latest research and insights on header bidding from Rubicon Project.
