Powered by Prebid, supporting common identifiers with the leading open source solution trusted by publishers and buyers worldwide.
Publishers can place common identifiers in persistent first party cookies to deliver increased reach and scale.
Unifies disparate industry identifiers for broad coverage and audience integrity across the supply path.
Matches audience data from any source with over 1 billion signals to seamlessly activate audience-based Deals across the leading independent ad exchange.
Sellers gain better insight into their audiences, improving monetization capabilities.
DSPs easily ingest a single Deal ID for better integration and higher fidelity of identity.
Buyers can easily and seamlessly target and buy their custom-built audiences for better engagement and results.
Check out the latest research and insights on header bidding from Rubicon Project.