Separating the Signal From the Noise: Traffic-Shaping for Higher Win Rates and Lower Infrastructure Costs

October 2, 2018

Overview Founded in 2011, S4M – Shopper Marketing Made Easy, is the first mobile advertising technology company that connects brands to consumers by bridging the gap between digital advertising and […]

Case Study

September 10, 2018

EMR: Real Savings and Exceptional Outcomes for DSPs

Rubicon Project’s EMR algorithm yields millions in savings for buying platforms including Adform, dataxu, and MediaMath.

Case Study

August 22, 2018

Mobile Apps as a Proxy for Audience in the Age of GDPR: A Case Study

With more scrutiny on data, tracking and targeting, mobile apps come to the forefront as a new, brand-safe way for buyers to reach the specific audiences they seek

Case Study

May 21, 2018

EMR Bidding Algorithm Saves Participating Buyers More than $1M in Trial

Buyers are opting in to our EMR bidding algorithm because it works. Learn how much they saved vs. pure first-price in this case study.

Case Study

October 12, 2017

How Spotify grew revenue by 30%

By partnering with Rubicon Project, Spotify saw incredible growth in programmatic audio trades in Australia and New Zealand

Case Study

December 12, 2016

High impact formats deliver awesome results for Adverline

Here's how Adverline differentiated its advertising offering in a highly competitive French market

Case Study

June 6, 2016

Amnet leaves a lasting impression

By partnering with Rubicon Project, Amnet used its Guaranteed Orders platform to leave a lasting impression on every site visitor

Case Study

June 2, 2016

Tribune Publishing goes programmatic

Here's how Tribune Publishing brought quality reporting and content to consumers across multiple platforms

Case Study

May 4, 2016

WhiteOps takes on cyber criminals, programmatically

Wasting money on advertising that only bots see? WhiteOps works with Rubicon Project to disrupt cyber criminal profit centers

Case Study

December 16, 2015

Wego discovers how to make business more efficient

Dealing with buyers manually causes your business to lose money. Here are the solutions!

Case Study

October 28, 2015

Ziff Davis integrates its automated and direct sales teams

See how Ziff Davis was able to increase their revenue 4X through automation

Case Study

October 16, 2015

How Monster.com raised its digital advertising game

Learn how Rubicon Project helped Monster.com maximize their programmatic offerings

Case Study

August 5, 2015

Intermarkets offers outstream premium video inventory

See how HeadlinePolitics, The Political Insider and TellMeNow created premium video inventory to capture more ad dollars.

Case Study

July 25, 2015

How Business Insider grew their bottom line

By partnering with Rubicon Project, Business Insider was able to find new advertising opportunities for its business news site.

Case Study

July 16, 2015

Immediate Media sees huge growth from automation

By focusing on on yield management, demand generation and leveraging 1st party data, Immediate Media saw growth of revenue more than 300%

Case Study

July 6, 2015

Legacy.com leverages unified auctions to increase operational efficiency

How to use unified auctions to decrease inefficiencies and prioritize strategic work

Case Study

June 8, 2015

How Weather.com scaled its local advertising business

Using our self-service platform, Weather.com was able to generate greater revenue without any added cost

Case Study

February 2, 2015

IBT achieves scalable success with pre-roll video

Here's how International Business Times made the most of their video content

Case Study

January 21, 2014

Here's how the WSJ increased yield through first party data

We helped America’s largest newspaper develop its automated advertising strategy to maximize yield

Case Study

January 21, 2014

Here's how the WSJ increased yield through first party data

We helped America’s largest newspaper develop its automated advertising strategy to maximize yield