BuzzFeed Sees Exceptional Results with Rubicon Project’s Programmatic Guaranteed (PG) Solution
Programmatic Guaranteed (PG) offers a more efficient and transparent approach to programmatic media buying. Media buyers get guaranteed inventory and access to premium publishers, while publishers can lock in revenue through guaranteed demand and provide more complex inventory offers to buyers.
For a particular custom-content CPG campaign, BuzzFeed sought an independent platform to execute a PG deal that offered the same level of sophistication as a larger enterprise, coupled with the level of service they expected in a true programmatic partner.
Download the case study to learn how Rubicon Project delivered on both.
Tags: BuzzFeed, PG, programmatic guaranteed