Case Study

KaKaKu.com, Inc. Finds Success With Demand Manager

June 25, 2020

Kakaku.com, Inc. is a Japanese internet service company and operator of purchase support site, Kakaku.com, and restaurant discovery and reservation site, Tabelog.

The publisher wanted to bring more simplicity and control to their programmatic business and sought a partner to help them build a new programmatic monetization strategy, while also unifying its technology.

As a trusted and long-standing partner, Rubicon Project worked with Kakaku.com, Inc. to implement Demand Manager, a powerful suite of tools and services that give publisher monetization teams the power to quickly deploy, configure, and optimize their header bidding wrapper, all via a user-friendly UI.

The results of the publisher’s Demand Manager implementation and optimization were immediately clear. Download the case study to learn how Demand Manager helped Kakaku.com, Inc. improve its overall rCPM, reduce ad latency, and grow programmatic revenue.


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