Meredith Corp Finds Success and Scale with Rubicon Project PG for Video
According to eMarketer, nearly one of every two programmatic ad dollars goes to video and by 2021, US advertisers will spend more than $40 billion on programmatic video advertising1.
Meredith, a national and local media powerhouse, capitalized early on this trend. Their premium digital video offerings deliver over 40 million monthly video views across web, mobile, and connected TV (CTV), making them a preferred publisher for buyers who want programmatic video at scale. Being an early adopter of Programmatic Guaranteed (PG), Meredith also valued the ability to lock in demand for their video inventory through programmatic pipes seamlessly and efficiently.
After working with one large enterprise to execute their PG deals, learn how Meredith turned to Rubicon Project to help them scale their video demand with an independent PG solution that delivered in full and a team that provided unmatched support.
Download the Success Story now.
Source 1: Nearly Half of Programmatic Ad Dollars Now Go to Video
Report by Lauren Fisher | Apr 25, 2019
Tags: PG, programmatic guaranteed, Video