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Here’s how the WSJ increased yield through first party data

Here’s how the WSJ increased yield through first party data

Wall St Journal Case Study_LetterToday Rubicon Project has released a case study on the Wall Street Journal, America’s largest newspaper by paid circulation with more than 2.2 million customers.

In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news.

It is also a leader in the use of automated advertising.

Learn how the Wall Street Journal:

  • Increased yield through use of first party data and direct orders
  • Developed its automated advertising strategy, protecting direct sales and increasing data security in the process
  • Position itself ideally for both direct and automated sales into 2014

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