Comcast Spotlight Selects Rubicon Project As Digital Advertising Automation Platform For Private Exchange
Advertisers Can Now Access Comcast Spotlight’s Digital Display Inventory Through Rubicon Project’s Advertising Automation Cloud
LOS ANGELES — June 3, 2014 — Comcast Spotlight, the advertising sales division of Comcast Cable, and Rubicon Project [NYSE: RUBI], which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced an agreement offering select advertising buyers the opportunity to purchase advertising across Comcast’s XFINITY.com and xfinityTV.com sites. Powered by Rubicon Project’s Advertising Automation Cloud platform, the Comcast Spotlight private exchange will launch this quarter.
Comcast Spotlight’s automated selling strategy will be powered by Rubicon Project’s Advertising Automation Cloud, deploying direct order automation and real-time bidding (RTB) technology. Advertisers will be able to access Comcast’s 20 million broadband subscribers with scale and precision.
“Rubicon Project’s Advertising Automation Cloud gives us the ability to better scale our display advertising efforts and connect with buyers representing leading global brands,” said Hank Oster, Senior Vice President, General Manager at Comcast Spotlight. “We’re pleased to expand our inventory management capabilities to include Rubicon Project’s infrastructure, quality controls and real-time bidding.”
Gregory R. Raifman, President, Rubicon Project, commented, “Comcast Spotlight’s utilization of our fully automated strategy demonstrates the accelerating trend towards the automation of the buying and selling of advertising. The relationship also highlights how a publisher can empower its direct sales force with technology that improves yield management.”
With specially engineered hardware to enable low latency trading, Rubicon Project’s Advertising Automation Cloud currently processes 2.5 million queries per second and trillions of bids each month. The technology platform is constantly self-optimizing based on the ability to analyze and learn from the vast volumes of data processed.