Rubicon Project President Named Founding Board Member of Trustworthy Accountability Group (TAG)
Joins Industry Leaders from Google, Facebook, Procter & Gamble, Publicis Groupe, McDonald’s and the Wall Street Journal in Global Initiative to Improve Digital Ecosystem
LOS ANGELES and NEW YORK, March 5, 2015 — Rubicon Project (NYSE: RUBI), a global technology company founded with a mission to automate the buying and selling of advertising, announced today that its President, Gregory R. Raifman, would be joining the Trustworthy Accountability Group (TAG) as a founding board member. TAG is an initiative created by the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), and the Interactive Advertising Bureau (IAB) to lead the industry’s efforts to counter ad-supported piracy, malware and other critical challenges in the digital communications supply chain.
Raifman joins TAG’s inaugural board of directors, which includes 24 of the top executives from the world’s largest brand advertisers, digital media companies, ad agencies and technology companies. Founding members are executives from companies and organizations including Annalect, American Association of Advertising Agencies, AOL, Association of National Advertisers, Brightroll, Colgate-Palmolive, Cox Media Group, Facebook, Google, GroupM, Horizon Media, Interactive Advertising Bureau, IPG Mediabrands, JCPenney, Keurig Green Mountain, McDonald’s USA, Mondelez International, Motorola Solutions, Publicis Groupe, Procter & Gamble, Rubicon Project, USAA, Wall Street Journal, and Ziff Davis.
“As an industry, we must commit to placing quality of inventory, transparency and safety for consumers and brands above all else,” said Gregory R. Raifman, President of Rubicon Project. “Ensuring the development of a safe, high quality advertising marketplace drives everything we do as a company and the impressive group of world-class brands, agencies, publishers, industry advocates and technology companies that have come together as founding board members of the Trustworthy Accountability Group is a testament to this shared belief.”
“Rubicon Project has long been an industry leader in advocating for a quality digital marketing ecosystem, and we are thrilled to add their leadership and technical insights to the Trustworthy Accountability Group,” said Mike Zaneis, interim CEO of TAG.
Tags: Trustworthy Accountability Group