Rubicon Project Selected By Publicitas To Power The Monetization Of Its Digital Advertising Inventory
Buyers on Rubicon Project’s Platform Can Now Access Publicitas’ Global Media Inventory
Zurich, November 10, 2014 – Publicitas, which gives global advertisers access to audiences and inventory around the world to facilitate media planning and buying, today announced that it has selected Rubicon Project (NYSE: RUBI) to power the monetization of its digital advertising inventory.
Publicitas, which works with media owners in Switzerland and across the globe to sell advertising space in traditional as well as digital media, will use Rubicon Project’s Advertising Automation Cloud platform to make digital inventory available to leading buyers across Europe and the rest of the world, via open auction as well as private marketplaces.
Commenting on the announcement, Publicitas Chief Technology Officer David Klement said, “working with Rubicon Project sets us up well to maximise the returns from automated advertising for our media partners. This is an increasingly important trend across both Europe and the rest of the world and we see Rubicon Project as a leader in terms of its current technology, its future roadmap, its expert staff and the support and consultation they provide.”
“We are proud that Publicitas has chosen Rubicon Project as an advertising automation platform,” added Jay Stevens, General Manager International, Rubicon Project, which represents many of the most premium and established media brands across Europe. “We look forward to working closely with the Publicitas team to develop a successful approach to automated advertising across all the regions in which they operate, and across all screens.”
Tags: Buyers, Inventory, Publicitas