Rubicon Project Teams Up with the Ad Council to Distribute Public Service
Collaboration Enables Social Good Campaigns to Reach Approximately 1 Billion People at No Cost
LOS ANGELES – September 28, 2017 – Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, and the Ad Council, a non-profit organization that powers the pro bono efforts of the media, advertising and communication industries for social causes, today announced a collaboration through which Rubicon Project will donate unsold advertising inventory to the Ad Council’s national public service campaigns. The agreement will serve as a milestone for the Public Service Announcement (PSA) arm of Rubicon Project’s “Changing Advertising for Good” initiative.
As a direct result of today’s announcement, Ad Council campaigns will have the opportunity to have their ads seen by approximately 1 billion consumers free of charge thanks to Rubicon Project’s reach.
“At Rubicon Project, we believe we have an opportunity and an obligation to use our scale and reach to help non-profit organizations and charities reach those that need them most,” said Michael Barrett, President and CEO of Rubicon Project. “The Ad Council has given a voice to many incredible causes through some of the most impactful campaigns of the last 75 years. We are excited to work with the Ad Council as we give back to our community in such a powerful way.”
“Rubicon Project has a long history of using their technology to support charitable causes,” said Beth Ellard, Head of Business Development & Innovation, Ad Council. “We’re thrilled to extend the reach and impact of our campaigns through Rubicon Project’s support.”
Tags: ad council, Partnership