Programmatic Guaranteed (PG) presents itself as the best way for content creators and owners to capture the highest value for their CTV inventory efficiently, accurately, and at scale.

As the behemoths have capitulated to the industry’s move to first-price auctions, the new world of auction dynamics is something no buyer can afford to ignore.

Your audience is using mobile devices to consume more content than ever, so the time to invest in mobile is now. The below infographic gives you insights into how to best engage audiences through this environment.

Everything you need to know about wrapper monetization and why Prebid.js is the industry suggested wrapper for your business

As the marketing media plan quickly evolves, new research from Rubicon Project finds you could be leaving money on the table by not investing in programmatic.

Rubicon Project’s UK consumer survey indicates that Brexit hasn’t impacted consumers’ holiday shopping habits, online shopping will match in-store shopping this season, and millennials & parents will lead the retail charge this year.

New consumer survey from Rubicon Project indicates a continued shift towards online and mobile shopping with 22% of consumers not planning to do any shopping in-store.

Rubicon Project has released the findings from a new national survey of likely voters that provides insights into how voters are shaping their decisions and where they go to consume news and campaign information.

This report uncovers how media buyers and media sellers are embracing the mobile and video opportunity

Header bidding is an advertising innovation! What capabilities make it worth having in the first place?

Rubicon Project’s Second Annual Back-to-School Survey finds parents are starting earlier and spending more than ever with record online and mobile shopping expected.

Rubicon Project’s 2016 Olympics Report – a nationwide survey of more than 1,000 sports fans – offers a detailed look at the changing ways consumers are engaging with Olympics content.

We ask top publishers and mobile app developers about the latest trends in Rubicon Project’s Fourth Annual Global Mobile Advertising Survey

A seller's guide to success with automation by leveraging first party data and increaase operational efficiency

This playbook will help you achieve any goals your marketing team might have and give you complete confidence when you execute buys on the Rubicon Project Orders platform.

The third Rubicon Project Consumer Pulse – a survey of 2,009 individuals in the U.S., U.K. and Canada – offers a detailed look at the consumer habits driving holiday shopping in 2015.

This infographic depicts the biggest successes so far in the emerging world of publisher co-operatives

A nationwide survey of 1,000 parents offers a detailed look at the consumer habits driving back-to-school shopping budgets in 2015.

Native advertising and automated guarantee emerge as the top priorities this year

Rubicon Project Consumer Pulse – a nationwide survey of 1,000 parents – offers a detailed look at the consumer habits driving Valentine’s Day spending in 2015.

We partnered with Digiday to understand the state of the industry. What we found will surprise you!

New white paper outlines the steps we’re taking to suppress suspicious activity across the industry

Jam packed with new research and findings on the state of the mobile industry

New infographic and research report on the state of mobile advertising and mobile ad automation in 2014

Infectious Media finds RTB is growing in UK, France and Germany as premium inventory evolves towards automated trading